More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers...

Discover the secrets of written persuasion!"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."-Joseph Sugarman, author of Triggers"I've read countless book ...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The paperback edition of Joe Vitale's inspiring guide to attracting wealth, health, happiness, and moreNow available in paperback, inspirational author Joe Vitale's The Key finally reveals the secret to attracting anything you want from life-money, happiness, professional success, love, or anything else. This book goes beyond Vitale's bestselling book The Attractor Factor and the mega-hit movie The Secret to reveal a powerful and effective way to get more...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn...

“A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill ClintonA radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to ...

"On Writing Well, 30th Anniversary Edition EPB is a bible for a generation of writers looking for clues to clean, compelling prose." —New York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, 30th Anniversary Edition EPB, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the w...

Why does one man succeed and another fail? There is an answer. And it will be found in this book. For there are formulas, prescriptions, recipes-rules, principles, systems-even treasure maps, if you please-which, when followed in proper sequence, bring the good things in life to those who seek them. Often the rules for success are so simple and so obvious they aren't even seen. But when you search for them, you, too, can find them. And during the search something wonderful happens: you acq...

**“This book was seminal in my life. I wouldn’t be living the life I’m living if it didn’t find me.”—Matthew McConaugheyTen ancient scrolls reveal priceless wisdom for changing your life in this evergreen classic with more than five million copies in print.**A timeless fable with profoundly modern lessons, The Greatest Salesman in the World is both a road map to salesmanship and a heartfelt tale that redefines the meaning of success.As a young camel boy in ...

Before he passed away in December 2009, Jim Rohn had influenced more than 5 million people in all corners of the world. He was counted as a mentor by thousands including the likes of Tony Robbins, Les Brown, Harvey, Mackay, Mark Victor Hansen and others.Jim was one of the most powerful and memorable listening experiences ever because he could take timeless, ageless principles and present them in such a simple way.Tony Robbins, who first met Jim Rohn when he was 19-years old...

Go from ZERO to $10,000 a month in 28 days and discover financial freedom online!Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make milli...

Rework shows you a better, faster, easier way to succeed in business.Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you thin...