Sneakers are a $100 billion business and a global obsession that started in the pages of a catalog called Eastbay.This is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalog, Eastbay, that became a bible and a cultural icon to Gen X and Millennial kids. The catalog t...

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes**? How is this even worth trying?"**This is the story of Eastbay, a startup tale unlike most you've heard. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront in Wausau, Wisconsin. Then it became a catalog, a bible to GenX kids gr...

Steve Dangle’s incredible odyssey, from self-starting Leafs lover to sports-media starHow do you turn ranting about hockey into a career? Steve “Dangle” Glynn is a YouTuber, podcaster, and sports personality from Toronto, who managed to turn a 16-second online rant about the Maple Leafs into a career in sports media. From video blogging in his parents’ house at 19 to yelling on televisions across Canada at 28, Dangle has been involved with some of the most importan...

Michael Jordan is the rare global icon whose celebrity extends beyond his original stage and onto multiple platforms.His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business and marketing.In Driven from Within, Michael makes it clear that the basis for his phenomenal success came from the i...

Mind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill. Our prospects have a different point-of-view. So how do we talk to prospects in a way they “get it" and enjoy our message? By quickly identifying our prospect’s color personality. Discover the precise magic words to say to each of the four personalities. This isn’t a bori...

The legendary college football head coach tells his captivating story—from rural Wyoming to law school to the upper echelons of the SEC.A New York Times BestsellerSwing Your Sword is the first ever book by one of the most fascinating and successful coaches in sports. A maverick who took an unlikely path to coaching through law school, Mike Leach talks about his unorthodox approach to coa...

Includes new chapters with small, easy-to-understand words. Bestselling words!Fantasy football, fantasy baseball, fantasy basketball, even fantasy sumo wrestling: the world of fantasy sports is huge, and still growing. Today, more than 35 million people in the United States and Canada spend hours upon hours each week on their fantasy sports teams. And as the Senior Fantasy Sports Analyst for ESPN, Matthew Berry is on the front lines of what has grown from a niche subculture into a ...

In Hustle Believe Receive, Sarah Centrella, author of the internationally popular blog Thoughts.Stories.Life., proves that anyone, no matter where they start from, can change their life, achieve success, and live their dream.As a single mom living on food stamps, Sarah completely changed her life of poverty to enable her to live her dream in just eighteen months. Sarah discovered the tools to change her life after her husband abandoned her and their three small children in...

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial ComplexWhy do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are...

It began with a free sandwich, a simple camera, and twenty "I can do better than you" shots. From that afternoon of friendly competition, six college guys created Dude Perfect, a YouTube group that specializes in the craziest basketball shots you can imagine. Within months, the guys went from shooting backyard trick shots to starring in GMC truck commercials and standing on an L.A. Red Carpet. Listed by Advertising Age as one of YouTube's Hottest Brands, Dude Perfect's videos have reached ...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, d...

A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginn...