In the twelve Bible stories examined here, two goals are apparent. First they are considered with respect for the language of the text. Second, the Biblical text is considered open to a multitude of interpretations. There is NO infallible reader. The Biblical texts are as open to the close reading of moderns as they were to those who established the Biblical canon in ancient times. These modern readings are not privileged in any way, but the conclusions they reach suggest that we have not ...

The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market

Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and plentiful tables and figures to illustrate the principles of organizational behavior.Each chapter begins by posing a difficult work situation, which may be a conflict, a problem with motivation, or an...

Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and entrepreneurs in Mexico need, especially in the light of NAFTA. One of the authors is the former CEO and chairman of a multinational, multi-billion dollar company headquartered in Mexico City; the ...

Small Animal ToxicologyRespond rapidly to small animal poisonings with this up-to-date quick reference guideBlackwell’s Five-Minute Veterinary Consult Clinical Companion: Small Animal Toxicology, Third Edition is an essential resource for managing poisonings in dogs and cats. Using the familiar Five-Minute Veterinary Consult format, the book makes it quick and easy to find the crucial details for successfully managing toxi...

Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student athletes, parents of athletes, educators, and social and behavioral science researchers will benefit from this examination of what stress is, the different types of stress, and what factors can ...

Since the first Oregon State Fair was held on four acres along the Clackamas River in the Gladstone/Oregon City area in 1861, the fair has been the focal point of Oregon culture--a place to seeand be seen and to compete against the best in the state. It has been a place of victory and a place of discovery for nearly 150 years. For many generations of Oregonians, the fair was a chance for families and friends to reunite and share the excitement of this grand, uniquely Oregon event. Today th...

The Architect of Excellence is a groundbreaking approach to the art of personal growth and modern leadership expressed through a unique method of story telling and lessons of contextual and interactive learning. Through the process of identifying and relating to atypical professional behavior types and styles, you will begin to consciously identify the way in which individuals are able to transform and align with one another through modeling key behaviors, habits and beliefs within the cul...

Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the es...

Practical information for investing newcomers!Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to

Step-by-step guidelines for successful marketing management!Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business.Marketing Management: Text and Cases is divid...

Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intellige...