“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron WillinghamIf you’ve tried manipulative, self-focused selling techniques that d...

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:• The what: knowing the product, the industry, and the competition• The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs• The why: understanding the customer’s purpo...

Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Today's consumers are wise to the o...

In the last decade, billions of dollars have been spent on process improvement and reorganization, most of which generally failed to achieve the desired increases in productivity. Sadly, the result was fear, distrust, paranoia, and low employee and manager morale.Business's greatest blunder of the last decade has been the belief, backed by billions of dollars invested, that technology and organizational strategies would solve the problem of flat productivity. They didn't!The ...

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:• The what: knowing the product, the industry, and the competition• The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs• The why: understanding the customer’s purpose, intention, va...

Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Today's consumers are wise to the o...

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:• The what: knowing the product, the industry, and the competition• The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs• The why: understanding the customer’s purpose, intention, va...

*New York Times bestseller—over 40 million copies sold**The #1 Most Influential Business Book of the Twentieth Century*One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, educators and parents—millions of people of all ages and occupations. Now, this 30th anniversary e...

The New York Times–bestselling time management book from the author of The 7 Habits of Highly Effective People.Stephen R. Covey's First Things First is the gold standard for time management books. His principle-centered approach for prioritizing gives you time management tips that enable you to make changes and sacrifices needed in order to obtain happiness and retain a feeling of security. First Things First: The Interactive Edition

Most of us live with the stubborn idea that we'll always have tomorrow. But sooner or later all of our tomorrows will run out. Each day that you postpone the hard work and succumb to the clutter that chokes creativity, discipline, and innovation will result in a net deficit to the world, to your company, and to yourself. Die Empty is a tool for individuals and companies that aren't willing to put off their best work. Todd Henry explains the forces that keep people in stagnation and introdu...

The Stephen R. Covey Interactive Reader includes The 7 Habits of Highly Effective People and First Things First, explained through infographics, videos and excerpts of teachings from his co-authored books Great Work Great Career and Predictable Results in Unpredictable Times. For 25 years, Stephen R. Covey’s step-by-step lessons have helped millions from all walks of life lead successful and satisfying lives. A new collection of Stephen R. Covey’s most famous work, supported with videos, e...

The leadership secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Leadership.Includes how to:• Understand and develop your leadership style• Identify strategic goals for your department• Motivate and manage teams of all sizes• Build a culture of results and responsibility• Lead the way out of a crisis