Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years. In From Big Data t...

For more years than most of todays population could possibly recall, I had been writing poems about my family, my own true adventure stories, and just about anything of interest to me, which has been just about anything! I had catalogued, shelved, boxed, and stored material throughout the years all the while that I had been experiencing the many facets of my more varied than some life. From the time that I was a little farm kid, the workings of nature and its wild faces had held intrigue t...

This book develops the notion that companies can succeed on the basis of risk management, much as companies compete on efficiency, costs, labor, location, and other dimensions. The reality of risk and how it impacts companies is that it is much more definite, often catastrophic and looks more like a shock. This is striking, as a difference between firms on risk different than a marginal difference in operating efficiencies, for example. Competing on Risk Management requires a discipline, a...

In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of...

NEW YORK TIMES BESTSELLER • A former Wall Street quant sounds the alarm on Big Data and the mathematical models that threaten to rip apart our social fabric—with a new afterword“A manual for the twenty-first-century citizen . . . relevant and urgent.”—Financial TimesNATIONAL BOOK AWARD LONGLIST • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • The Boston Glo...

If you ve already had some experience with IBM SPSS Modeler this cookbook will help you delve deeper and exploit the incredible potential of this data mining workbench. The recipes come from some of the best brains in the business.Key FeaturesGo beyond mere insight and build models than you can deploy in the day to day running of your businessSave time and effort while getting more value from your data than ever beforeLoaded with detailed step-...

The appeal of games and puzzles is timeless and universal. In this unique book, David Wells explores the fascinating connections between games and mathematics, proving that mathematics is not just about tedious calculation but imagination, insight and intuition. The first part of the book introduces games, puzzles and mathematical recreations, including knight tours on a chessboard. The second part explains how thinking about playing games can mirror the thinking of a mathematician, using ...

An exciting new edition of the popular introduction to game theory and its applicationsThe thoroughly expanded Second Edition presents a unique, hands-on approach to game theory. While most books on the subject are too abstract or too basic for mathematicians, Game Theory: An Introduction, Second Edition offers a blend of theory and applications, allowing readers to use theory and software to create and analyze real-world decision...

Present a unified view of complex BI using the entire Tableau 8 toolkitCreate and distribute dynamic, feature-rich data visualizations and highly interactive BI dashboards—quickly and easily! Tableau 8: The Official Guide provides the hands-on instruction and best practices you need to meet your business intelligence objectives and drive better decision making. Discover how to work from the Tableau GUI, load BI from disparate sources, drag and drop to analyze data, set u...

How many leaders truly know their cause and purpose in life and pursue it with a passion that makes others envious? Few. How many of those leaders translate that passion into their enterprise? Fewer still. Readers of A CEO's Secret Weapon discover how to do exactly that.Frumi Barr employs the theory of projecting your inner self into the company. She harnesses the power of knowing your Why to implement solutions that work. Says Frumi, "Harness your inner passion—whatever it is—to be...

Machine learning has finally come of age. With H2O software, you can perform machine learning and data analysis using a simple open source framework that’s easy to use, has a wide range of OS and language support, and scales for big data. This hands-on guide teaches you how to use H20 with only minimal math and theory behind the learning algorithms.If you’re familiar with R or Python, know a bit of statistics, and have some experience manipulating data, author Darren Cook will take...

Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer, pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers—from new practitioners to experienc...