Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imaginati...

In today's time-pressured, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Project Management For Dummies shows business professionals what works and what doesn't by examining the field's best practices. You can learn how to organise, estimate, and schedule projects more efficiently. Discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most o...

Are you sick of working day after day for someone else, dreaming of what you'll do one day when you retire? Why wait until you're old to enjoy retirement? How would you like to retire in 12 months?Stop dreaming about a better life in the future – create one for yourself today!If you're serious about getting the most out of life and want to discover how you can use your passions to pay your bills, then How to Retire in 12 Months is the book for you.Author Se...

So you've got the drive to start a business. You might even have the Big Idea all mapped out. But then you realise that you've got no money to take it to the next stage. Back to the day job? No way. That's where Freesourcing comes in. Believe it or not, you don't need money to start a business. There's an entire industry out there waiting to help you take your idea and make it happen... for free. All you need to know is where to find the help and how to get your h...

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your computerWith eBooks you can:search for key concepts, wor...

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level.Develo...

It's a competitive jobs market and coming second will not get you the job. This revised and updated 2nd edition of How to Get a Job in a Recession provides practical advice with masses of free bonuses is an easy to follow, straightforward guide.It's like a one-to-one job search coaching session providing expert advice and a structured plan.This book will be relevant for you whether you are at the start of your career or a job changer who needs both a reminder of the basics ...

READ THIS BEFORE YOU SPEND ANOTHER CENT ON ADVERTISINGUnderstanding what makes one advertisement work while another fails could save you a small fortune in wasted advertising.From the author of the bestselling 101 Ways to Market Your Business comes a book of proven tips to increase the effectiveness of your advertising. With step-by-step advice on how to make an advertisement, how to buy advertising space and how to make sure that your advertisement is working to i...

Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confiden...

John Lees shows you how to write CVs and cover letters that convey your strengths quickly and get you into the interview process.

Includes expert advice on changing direction in your careerGet out of the rut and into your dream jobThis hands-on guide takes you through every aspect of finding and securing the job you want. From searching for vacancies through to preparing for the interview and making a strong impression, this book has it covered. Key personal development techniques, such as Neuro-linguistic Programming, are featured alongside specific job-hunting advice, helping you to develop a winnin...

Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don’t know how to go about it.One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can appear on Google and be successful - but the reality is vastly different. Consultants ...