The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sal...

This "lively" New York Times–bestselling book "is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market" ( Publishers Weekly).You already know how you see the world.But do you know how the world sees you?How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?Once you know what makes you valuable to others, you're...

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead t...

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin w...

Sally Hogshead believes the greatest value you can add is to become more of yourself.Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.She frequently app...

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide r...

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential.Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator. ...

From one of the world’s most successful global leaders in architecture and design, discover a holistic, humanist approach to leadership centering on an unwavering commitment to developing well-rounded leaders within any organization.Lawrence Armstrong’s vision for competitive excellence is animated by investing in and caring about the development of the whole person and their surrounding community. Under his creative, layer-based approach, Ware Malcomb has become a...

The history of pi, says the author, though a small part of the history of mathematics, is nevertheless a mirror of the history of man. Petr Beckmann holds up this mirror, giving the background of the times when pi made progress—and also when it did not, because science was being stifled by militarism or religious fanaticism.

For anyone who has ever felt their voice isn't heard at work. This is a guide on how to empower yourself and others to communicate with people who think, act, and experience things differently than you do, and do so with more confidence, candor, and authenticity.Too often, people avoid difficult conversations; but these discussions often need to happen to bring people together so we can all succeed.There’s no denying that our workplaces are more diverse tha...

In The Politics of Petulance Alan Wolfe argues the core of our problem isn't Trump himself—it's that we are mired in an age of political immaturity. That immaturity is not grounded in any one ideology, nor is it a function of age or education. In 2016, many Americans were offered tantalizingly simple answers to complicated problems, and, like children being offered a lunch of Pop Rocks and Coke, they reflexively—and mindlessly—accepted.The good news is that we've been here...

To get the truth from someone, you need two sets of skills. The first are the interpersonal skills necessary to get the facts. But the second group of skills is equally if not more important: they enable you to assess whether the facts actually fit together--whether they are true--and identify the emotions that shaped them.In Nothing But the Truth, top intelligence experts from the worlds of espionage, business, and law enforcement reveal how they get the information they need and ...