This "lively" New York Times–bestselling book "is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market" ( Publishers Weekly).You already know how you see the world.But do you know how the world sees you?How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?Once you know what makes you valuable to others, you're...

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead t...

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sal...

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin w...

Sally Hogshead believes the greatest value you can add is to become more of yourself.Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.She frequently app...

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide r...

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential.Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator. ...

The history of pi, says the author, though a small part of the history of mathematics, is nevertheless a mirror of the history of man. Petr Beckmann holds up this mirror, giving the background of the times when pi made progress—and also when it did not, because science was being stifled by militarism or religious fanaticism.

For anyone who has ever felt their voice isn't heard at work. This is a guide on how to empower yourself and others to communicate with people who think, act, and experience things differently than you do, and do so with more confidence, candor, and authenticity.Too often, people avoid difficult conversations; but these discussions often need to happen to bring people together so we can all succeed.There’s no denying that our workplaces are more diverse tha...

This practical, comprehensive guide to designing and running more effective meetings will result in less time wasted, more collaborative decision-making, and measurably improved business outcomes.This valuable resource lays out a structured method for designing and leading better meetings. Its facilitative approach marks a transition from the leader as "the expert with the answers" to a new world where the leader's job is to ask the right questions and manage context. To ask the ri...

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down.Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move...

This book takes a systematic approach to learning that has been long revered in the education field (approximately 75,000 educators take the Kolb Learning Style Inventory each year) and makes it accessible to any reader who wants to be a lifelong learner.Being a lifelong learner is one of the secrets to happiness, success, and personal fulfillment. This book awakens and enhances the power of learning that lies within us. David Kolb originated the concept of Experiential Learning-a ...