“This book is a must read for anyone who cares about the well-being of humanity in our modern world.”—Jake B. Schrum, President Southwestern University, Georgetown, TX“The Social Innovation Imperative advances a best practice framework to solving the world’s most pressing social issues. This is a foundational guide to changing the world that will be referenced for years to come.”—Michael Reynolds, Vice President, Product Development a...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:• Make and position an industry leader so that its name and message wheedles its way into...

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. THE INNOVATI...

Take your professional game to the next level—in 100 seconds o r less!People with inborn talent may be good at what they do—but only the mentally tough reach the highest plateaus in their field. And here’s the best news of all: mental toughness is something anyone can learn.Director of mental training for the St. Louis Cardinals and a top-tier executive coach, Dr. Jason Selk knows everything there is to know about developing the mental toughness required fo...

With a Foreword by Jim Cora, former Chairman of Disneyland International"A leadership blueprint, applicable in any organization." -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It's Your Ship"When I first arrived at The Walt Disney Company, I was surprised to find I had to go back to school--at Disney University! There, I learned the fundamentals of guest service that consistently gave Disney a tremendous advantage in the mark...

Expert advice on how to ward off memory loss and dementiaBeginning with a diagnostic quiz to help you determine your overall brain health, and ending with meal plans and recipes for a brain boosting diet, Save Your Brain is an easy-to-follow comprehensive guide to getting the brain in the best shape possible, and keeping it there-for life!Doing the daily crossword puzzle and drinking Ginko Biloba may not be enough in fighting off mental decline. Al...

YOUR BODY IS TRYING TO TELL YOU SOMETHINGFeeling stressed out, sick, or anxious? Not sure what your next move should be-or why your thinking is so cloudy? Time to get out of your head and into your body, that brilliant vehicle that is communicating with you all the time. Your body not only knows what you truly want; it can help you handle any situation you find yourself in. Unfortunately, most of us never learned how to read our body's clues--and as a result, we go...

Build a powerful social media strategy to increase buzz—and the bottom lineIn today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategi...

SUPERCHARGE YOUR BRAIN!Discover the secrets of a world memory champion.By the age of eighteen, Christiane Stenger had won the annual Youth World Memory Training Championship-three times! Now she shares her proven brain-boosting program to help you think smarter, faster, and better than you ever thought possible. You'll learn how to:REMEMBER lists, names, numbers, and moreINCREASE your overall intelligenceENHANCE creativity a...

CAPTURE THE ONBOARDING MARGIN WITH THE "4 PILLARS" OF SUCCESSFUL ONBOARDING"Bringing a new employee on board can be the start of a rewarding relationship or the beginning of a missed opportunity. This smart book can teach you how to make the most of each employee's career starting on Day One."—Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND"This book has the potential to change the way that we think about new hires and what ...

Unleash the inner salesperson you never knew you had.From financial advice to hairstyling, fitness training to auto parts, no matter what your product or service, you've got to sell to stay in business. A multimillionaire by age twenty-six, Brad Sugars delivers techniques for infusing your business with a powerful sales ethic and creating super sales success. Learn how to:Deliver sales quotes that instil prospects with trustProvide the kind ...