Whether you’re an aspiring artist, a new college grad, or a seasoned professional, Scott Brickell’s The Business Behind the Song is a must-have handbook for helping you navigate the often-confusing, seemingly unapproachable world of the music industry.Drawing on his years of experience as a manager for numerous record-breaking artists and bands, Brickell explains the nitty gritty details of what it takes to be an artist, a manager, a promotor, a booking ag...

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It!, Gary explains why that’s even...

The Shark Tank celebrity reveals how he became one of the world's wealthiest and most influential businessmen."Cuban [explains] what it means to have 'the edge,' the necessary drive to forego the confines of a comfortable job, triumph over setbacks, and build a successful company." — Business Insider"Exceeded . . . expectations." — Huffington...

The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional sales methods are ineffective against today’s consumers. Those seeking s...

For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it!Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster ...

Tired of clocking in and losing out? Want to pursue creative, fulfilling work on your own time and also make a living in the process? My So-Called Freelance Life is a how-to guidebook for women who want to avoid the daily grind and turn their freelance dreams into reality.Michelle Goodman, author of The Anti 9-to-5 Guide and self-proclaimed former "wage slave,” offers tips, advice, how-to’s, and everything else a woman needs to pu...

The Senior Vice President of Christie’s and seasoned auctioneer Lydia Fenet, with her “razor-sharp humor and her don’t-mess-with-me gavel strike” (Mariska Hargitay, star of Law & Order: Special Victims Unit**), shares the secrets of success and the strategies behind her revolutionary sales approach to show you how to embrace and channel your own power in any room.**Who is the most powerful woman in the room? She’s...

Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply.Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed w...

The microbusiness is huge! That’s not just a play on words but an indisputable fact that millions of budding entrepreneurs have already figured out. On top of adding to their income and creating safety nets in case the ax falls at work, they have been able to unlock their creativity and find a sense of fulfillment they never dreamed possible--or rather day-dreamed possible from their uninspiring cubicle.In The Economy of You, author and microbusiness owner herself Kimberly Palmer illuminat...

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, p...

An Open Letter to Any Musician Who Wants to Make $100,000 (or More) in the Music Business You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now. And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby. Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician. This book shows you what to d...