This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary wor...

This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work.Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, off...

Fur seals and sea lions are charismatic, large carnivores that engage us with both their skill and playful antics. Although all species in Australian waters were harvested to near extinction 200 years ago, fur seals are recovering and are now common in near-shore waters across southern Australia. Sea lions, however, are endangered. Their populations appear not to have recovered like fur seals and are declining at some locations. Fur seals and sea lions are important top level predators and...

Children of all ages love picture books. With bright colors and appealing pictures children are usually drawn to them and they're often the first type of book they can relate to before reading words. Seeing pictures of animals are fun for children as they are some of the first things they learn to recognize. Children learn to relate an animal with the sounds they make. A big book of animal pictures engages children with familiar images and helps them begin to recognize the concept of readi...

Children are often fascinated with many different types of animals. They like to look at pictures of different animals whether in books or just pictures by themselves. However, a book would be more beneficial than just looking at pictures of animals. One of the animals that seems to be very interesting to kids, is a wolf. The Wolves of North American book (kids edition) would be a great book for kids who are interested in learning more about wolves in North America. It would be a great edu...

Referred to as the 'Spiny Crayfishes' due to impressive arrays of spines on their hard armoured shells, Euastacus crayfish are the largest of the 10 genera of Australian freshwater crayfish. This book discusses 50 species found in Australia, from the iconic giant Murray lobster that is fished by recreational fishers, to the exceedingly rare and tiny species Euastacus maidae. These uniquely Australian species range from Cooktown in far north Queensland to Wilsons Promontory in Victoria. Many a...

The echidna is one of the world’s most extraordinary creatures. It is a living fossil whose relatives were walking the earth over 100 million years ago. Like the platypus, it is a mammal that lays eggs. And, like all mammals, it has fur and produces milk. This book describes the echidna’s lifestyle and the adaptations that have made it so successful. It draws on the latest research into these strange creatures, covering their evolution, anatomy, senses, reproduction, behaviour, feeding habits...

The Action Plan for Australian Mammals 2012 is the first review to assess the conservation status of all Australian mammals. It complements The Action Plan for Australian Birds 2010 (Garnett et al. 2011, CSIRO Publishing), and although the number of Australian mammal taxa is marginally fewer than for birds, the proportion of endemic, extinct and threatened mammal taxa is far greater. These authoritative reviews represent an important foundation for understanding the current status, fate and f...

This is Mr. Hippo and he's excited to play with you! Mr. Hippo will take you his natural habitat with the intention of inspiring you to take care of it too. This picture book is loaded with interesting facts to grow your knowledge on the environment and how changes affect the hippos. Go ahead and secure your copy today!

This book depicts the wonder of the world of Bears in all its glory. Children are given a well-rounded understanding of this fascinating creature: its anatomy, feeding habits and behavior. The following bears are featured: * The abundant American Black Bear * The shy Asiatic Black Bear * The endangered Giant Panda Bear * The silvery Grizzly Bear * The awesome Kodiak Bear * The sweet-toothed Malayan Sun Bear * The carnivorous Polar Bear * The unique Sloth Bear * The diminutive Spectacled Be...

Introduce more animals through this effective animal-inspired educational book. Studying has never been made easier through the use of vibrant images and a great lay-out too. Such combination encourage self-study and rouses the interest to know more. Your child will definitely love this book because it has all the right factors in place. Buy a copy now!

What makes wolves different from foxes? Find out the answer by turning the pages of this brilliant educational book. The advantage of learning from this book is that information has been cleverly broken into more understandable pieces. Plus, there’s the addition of images that makes learning all the more fun and effective. Secure a copy today!