In today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, analyze, and act on data insights can gain a significant competitive edge. This is especially true in marketing, where data-driven strategies are becoming crucial for success.In this book, the chapters explore how data can transform marketing by enabling more precise targeting, better optimi...

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media...

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thor...

This is an open access book.The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is “Business Intelligence and Analytics as Drivers for Digital Transformation”. Organizations are adopting a data-driven approach to identif...

The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implement...

As organizations navigate an increasingly complex and fast-evolving business landscape, The Future of Human Resource Management in a Multigenerational Workforce provides HR professionals, researchers, and business leaders with a comprehensive guide to understanding and managing the workforce of tomorrow.Driven by technological advancements, demographic shifts, and evolving employee expectations, the future of work demands adaptive and forward-thinking HR strategies. This c...

Human 2.0: Reimagining HR in the Age of Transhumanism explores the transformative effects of transhumanist technologies, such as AI, biotechnology, and neuro-enhancements, on the field of human resources (HR). As technological advances blur the boundaries between human and machine, HR professionals find themselves at a pivotal juncture, where traditional workforce models must evolve to remain relevant. This edited collection provides a comprehensive analysis of how these emerging ...

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.The book features chapters on cutting-edge topics, includ...

This open access book is geared towards providing insights and stimulating new thinking about the changing nature of services, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on digital service technology. This book serves as a useful resource for business practitioners and academics in the areas of service and human resource management. Each chapter deals with specific current issues within these industries due to COV...

Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds. Digital transformation is addressed from an organizational standpoint and is examined in relation to differing management theories in the work.This ground-breaking study discusses how digital transformation can and is...

Industry 4.0 has transformed how businesses work. It has revolutionized conventional production processes in an innovative way, enabling greater levels of efficiency across business functions as well as facilitating a more accurate and precise decision-making process. It has changed how businesses approach, understand, and use Internet and Big Data. Previously seen as a means of communication, internet today is the very heart of Industry 4.0 as it has become the ultimate conduit to busines...

If business functions such as management, human resources, logistics and finance cannot manage digital transformation well, there may be a danger of extinction for companies. In the future, business life will continue to be affected by digital transformation. In this long journey, it is necessary to consider digital transformation as a moving target, a strategy that is constantly evolving, changing and needs to be updated. For this reason, businesses that have not yet implemented their dig...