The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture."He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z"It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of ...

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer—the tan generation.When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, whit...

From one of the greatest rappers of all time, the memoir of a life cut short, a revealing look at the dark side of hip hop’s Golden Era...In this often violent but always introspective memoir, Mobb Deep’s Prodigy tells his much anticipated story of struggle, survival, and hope down the mean streets of New York City. For the first time, he gives an intimate look at his family background, his battles with drugs, his life of crime, his relentless suffering with sickle...

In this intimate biography of the Prince of Soul, David Ritz provides a candid look at a star and a friend. Ritz had been collaborating with Marvin Gaye on his story for several years before the singer's tragic death and had conducted a series of extraordinary interviews in which Gaye discussed his deepest secrets. What emerges here is a full-scale portrait of a charming but tortured artist, a brilliant singer with a divided soul.Here is Marvin's story, from his early years in the ...

**Winner of the Pulitzer Prize“A magisterial work.” —New York Times Book Review“The rich and charming story of the end of the world.” —TIME“Highly readable.” —Financial Times“This absorbing study of the first collective of central bankers is provocative, not least because it is still relevant.” —The Economist**It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events ...

NEW YORK TIMES BESTSELLER • A riveting, true-life legal thriller about the government’s pursuit of billionaire hedge fund manager Steven Cohen and his employees at SAC Capital—a revelatory look at the power and wealth of Wall StreetONE OF THE BEST BOOKS OF THE YEAR—The New York Times and The Economist • “An essential exposé of our times—a work that reveals the deep rot in our financial system . . . Everyone should read this book.”...

This is the story of how Apple and Google have reshaped our world and redefined the meaning of content and how it is distributed.It begins with the iPhone, which has transformed the concept of what a smart phone can be. Now everyone wants one, or else a smart phone like it. Apple and Google are fighting to find a way to control the software that runs these phones so they can manage the content that runs on top of it. The battle has become vicious, although Google makes more than ha...

A revelatory journey inside the world of Fox News and Roger Ailes—the brash, sometimes combative network head who helped fuel the rise of Donald TrumpNEW YORK TIMES BESTSELLER • NOW A SHOWTIME LIMITED SERIES • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPRWhen Rupert Murdoch enlisted Roger Ailes to launch a cable news network in 1996, American politics and media changed forever. With a remarkable level of detail and insight, Va...

The first book by a Coca-Cola CEO tells the remarkable story of the company's revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, In...

Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate.In

"A first-rate look at the little-known story behind the creation of America's first continental railroad…Entertaining and well written." —Publishers WeeklyOne hundred forty years ago, four shopkeepers in Sacramento, California, rose to become the force behind the American transcontinental railroad, achieving along the way wealth beyond measure. To build influence and maintain power, they lied, bribed, and, when necessary, arranged for obstacles, both human...

Jonathan A. Knee had a ringside seat during the go-go, boom-and-bust decade and into the 21st century, at the two most prestigious investment banks on Wall Street--Goldman Sachs and Morgan Stanley. In this candid and irreverent insider's account of an industry in free fall, Knee captures an exhilarating era of fabulous deal-making in a free-wheeling Internet economy--and the catastrophe that followed when the bubble burst. Populated with power players, back stabbers, celebrity bankers, and...