Many strategies fail not because they are improperly formulated but because they are poorly implemented. The Oxford Handbook of Strategy Implementation examines the crucial role of implementation in how business and managerial strategies produce returns. In this wide-ranging collection of essays, leading scholars address governance, resources, human capital, and accounting-based control systems, advancing our understanding of strategy implementation and identifying opportunities f...

Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way into the global marketplace, there is no guarantee of success.This book looks at the business and human resource issues arising in these complex collab

The name W. Edwards Deming is synonymous with the most insightful views, ideas, and commentary on management and quality control. Referred to as "the high prophet of quality" by the New York Times, Deming was instrumental in the spectacular rise of Japanese industry after World War II and influenced many of the world's most innovative managers in the ensuing decades. His original ideas led directly to the creation of relationships with suppliers and a plethora of quality initiativ...

Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together summaries of seventeen essential marketing classics in a single ...

You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better plan. With powerful questions and a step-by-step guideline you can succeed.If ...

Great teams don’t just happen.How often have you sat in team meetings complaining to yourself, “Why does it take forever for this group to make a simple decision? What are we even trying to achieve?” As a team leader, you have the power to improve things. It’s up to you to get people to work well together and produce results.Written by team expert Mary Shapiro, the HBR Guide to Leading Teams will help you avoid the pitfalls you’ve ...

Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confiden...

Times are fundamentally changed. Hierarchical management according the Taylorian model is outdated. Companies can no longer survive by going on with what they've always done. There is a great need to answer the question how it should go on with our companies and industries. This book offers such an answer. It goes deep into the Monozukuri philosophy and explains how people in production and management, can achieve mastery. It covers a wide range of topics, ranging from Motivation 3.0 and i...

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic...

Business processes in any organization, can be made more efficient, more effective, and adaptable to changing market and/ or economic needs.However, the biggest problem faced by most companies worldwide, is not its competitors, rather the biggest problems are self-inflicted, that is, created in-house by the management. Therefore, a step further in this direction is to build 'quality' and 'profitability' into business processes.What will you learn f...

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck...

In this book, you will learn about-- Answers to 25 most frequently asked questions on successfully implementing Business Process Management and Continuous improvement methodologies to your workplace.- Business process management (BPM) methodologies for - industries, non-profits, academia, government, e-business and other 'for-profit' organizations.- Tips to maximize output from your business process improvement methodology programs.- Precaut...