Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundreds of interviews with firms in Taiwan, China, the United States, Japan, Europe, and other areas, the book analyzes the strengths and weaknesses of Taiwanese firms at a time when they face new competition from powerful global leaders and new producers in China. The contributors cover topics of enormous importance for Taiwan as well as the rest ...

How America can rebuild its industrial landscape to sustain an innovative economy.America is the world leader in innovation, but many of the innovative ideas that are hatched in American start-ups, labs, and companies end up going abroad to reach commercial scale. Apple, the superstar of innovation, locates its production in China (yet still reaps most of its profits in the United States). When innovation does not find the capital, skills, and expertise it needs to...

"Impressive... This is an evidence-based bottom-up account of the realities of globalisation. It is more varied, more subtle, and more substantial than many of the popular works available on the subject." -- Financial TimesBased on a five-year study by the MIT Industrial Performance Center, How We Compete goes into the trenches of over 500 international companies to discover which practices are succeeding in today’s global economy, which are faili...

Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic stra...

How do I design the perfect logo? Even the best designers can fall flat when it comes to logo design. Striking the right balance between graphic design and typography can make or break your brand identity, and creating a recognisable symbol for your website and advertising is extremely important. There are plenty of books available that cover logo design basics, but Nathan Devine's 'Design a Logo – 7 Step Process' is something different. This book is ideal for anyone wanting to create a pr...

I looked at all the other books on content marketing and they were filled with history lessons and industry charts and all sorts of fluff. I decided to write a succinct guide on what has worked for me. 6 years of trial and error and failures and successes distilled down into this guide. Pairs well with a Long Island Iced Tea. Enjoy. I've been told it's funny too. Bonus!

Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why people spend time and money avoiding al...

Gandhi said - 'Be The Change'. This book will show you how. The purpose of this book is to help you in your transition from manager to leader in your life. Wherever you are in that transition, my hope is that this book will provide you with ideas and tools to help you progress further on that journey. Many of us are at the stage now where we know this information. It is important that we incorporate these principles into our experience and demonstrate them in every aspect of our leadership...

Here is a sample chapter from Six Sigma Black Belt Handbook, which offers the best and the latest information to assist you in solving some of the most complex problems imaginable. In this book written by the instructors of the world renowned Motorola University, you'll find valuable advice on how to integrate research and development, manufacturing, human resources, finance, marketing, quality, and customer service goals with their corporate vision, mission and key strategies.

"I recommend a book by Professor Williams, it is really worth a read, it's called White Working Class." -- Vice President Joe Biden on Pod Save AmericaAn Amazon Best Business and Leadership book of 2017Around the world, populist movements are gaining traction among the white working class. Meanwhile, members of the professional elite—journalists, managers, and establishment politicians--are on the outside looking in, left to argue ...

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary ...

By 2050, the world’s population is estimated to grow to 10 billion. To feed everyone, we will have to double our food production, to produce more food in the next 40 years than in the whole of the last 6,000. Changing the Food Game shows how our unsustainable food production system cannot support this growth. In this prescient book, Lucas Simons argues that the biggest challenge for our generation can only be solved by effective market transformation to achieve sustainable agriculture and ...