Business decisions are made with spreadsheets and logic.…At least, that's what we tell ourselves.BUT the science says otherwise.Every decision (even in B2B) is fundamentally emotional. Yet companies continue optimizing features and pricing while conversion rates barely budge, staying trapped on the deadly hamster wheel of optimization.In Emotional Targeting, Talia Wolf shares her proven framework that's helped companies boo...

Master the art of workplace productivity.Overwhelmed by the sheer volume of work you need to accomplish? Being pulled in different directions by competing priorities? Getting Work Done runs you through the basics of being more productive at work. You’ll learn to:Align your schedule with your prioritiesFocus your attention and avoid distractionsCreate effective daily routinesSet boundaries and lea...

Run more productive meetings.Whether you're new to running meetings or a seasoned executive with no time to waste, leading effective (and even pleasant!) meetings is a must. Running Meetings guides you through the basics of:Crafting a useful agendaInviting the right team membersMaking sure everyone's voice is heard while avoiding conflictCapturing decisions, ideas, and follow-up tasks...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These i...

In 2014 when Tim Wiegel was introduced to the concept of Obeya, pieces of a puzzle started falling into place. The Obeya (Japanese for ‘big room’) is a physical space where visual management is used to align operational teams and leadership in their efforts to translate strategy into meaningful day-to-day work and results. Toyota started using Obeya during the development of the Prius in the 90’s. Both the car itself and the way it was developed were a huge success from a project managemen...

In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel, get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel.Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from su...

Who Does What by How Much?The authors of Lean UX and Sense and Respond return with this deeply practical guide to Objectives and Key Results.OKRs are a simple but powerful goal-setting framework used by leading companies in every industry imaginable. This book will help you learn how to succeed with OKRs by using them to put your customers at the center of everything you do.Every team and organization wants to improve. OKRs help you get better, because they help you...

Get More Face Time and Higher Close Rates--the SMART WaySmart Prospecting That Works Every Time! introduces a proven sales method that balances social media marketing strategies, online applications, and traditional appointment-setting techniques to help you connect with more clients and close more sales than ever."Krause is an uncommon salesperson and author who can turn his common sense into your common dollars." -- Jeffrey Gitomer, author of T...

In today's online world, a brand's success lies in combining technological planning and social strategies to draw customers in—and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and prospective clients disappear. Fortunately, two seasoned digital marketers have a plan to make your brand succeed. In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a glo...

Essential hiring and team-building lessons from the #1 Podcaster in the worldThe Effective Hiring Manager offers an essential guide for managers, team leaders, and HR professionals in organizations large or small. The author’s step-by-step approach makes the strategies easy to implement and help to ensure ongoing success.Hiring effectively is the single greatest long-term contribution to your organization. The only thing worse than...

Let the clients come to you.Unlike the overbearing ‘super selling techniques of traditional marketing, this book is about attracting clients without being a nuisance—and to feel good while you’re doing it.Build Your Audience is a guide to marketing for the self-employed. Armed with the knowledge of what you want to work with and who you want to sell to, this book will teach you how to attract the clients who’ll come back to...

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEWith more and more employees working offsite, effective communication among remote team members is absolutely critical. Perfect Phrases for Virtual Teamwork provides hundreds of ready-to-use phrases that will ensure your virtual teams collaborate as effectively as the most cohesive face-to-face team. Learn the most effective language for:Defining and aligning team culturePersonali...