In the thrilling pages of "Burn Their Boats: Igniting Unbreakable Customer Loyalty," we embark on a captivating exploration of how businesses can create a customer base so devoted and committed that customers willingly destroy their bridges and forsake all alternatives, leaving them with no choice but to seek refuge in your brand.The author uncovers the essential elements that ignite unbreakable customer loyalty. From personalized experiences that make customers feel seen and under...

Research into a millennium of Native American architecture in the SoutheastSome of the most visible expressions of human culture are illustrated architecturally. Unfortunately for archaeologists, the architecture being studied is not always visible and must be inferred from soil inconsistencies or charred remains. This study deals with research into roughly a millennium of Native American architecture in the Southeast and includes research on the variation...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are increasing each year. According to surveys, shopper marketing is growing even faster than internet adverti...

J. M. Adovasio has spent the last thirty years at the center of one of our most fiery scientific debates: Who were the first humans in the Americas, and how and when did they get there?At its heart, The First Americans is the story of the revolution in thinking that Adovasio and his fellow archaeologists have brought about, and the firestorm it has ignited. As he writes, “The work of lifetimes has been put at risk, reputations have been damaged, an astounding amount of sil...

A practical approach to better customer experience through service designService Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a...

A fascinating study of American life and an explanation of how American life is studied through the everyday details of ordinary living, colorfully depicting a world hundreds of years in the past.History is recorded in many ways. According to author James Deetz, the past can be seen most fully by studying the small things so often forgotten. Objects such as doorways, gravestones, musical instruments, and even shards of pottery fill in the cracks between large histo...

Discover new strategies for maximizing performance and profit across your organization through the concept of operational excellence.Companies must learn that you cannot fire and budget-slice your way to sustainable growth. Our world is too complex, too interconnected, and technology too quick-evolving for organizations to achieve dramatic results simply by eliminating waste and increasing standardization. Maybe these methods worked before--occasionally--but not an...

***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-i...

Flintknapping is an ancient craft enjoying a resurgence of interest among both amateur and professional students of prehistoric cultures. John C. Whitaker's bestselling guide is a detailed handbook on flintknapping, written from the archaeological perspective of interpreting stone tools as well as making them.Flintknapping contains detailed, practical information on making stone tools. Whittaker starts at the beginner level and progresses to discussion of a wide range of t...

THE RIGHT PHRASE FOR EVERYSITUATION . . . EVERY TIMEEmployees respond to organizational change with worry, fear, and sometimeseven panic. Your job is to keep them motivated and focused—so you mustchoose your words carefully during times of upheaval.Perfect Phrases for Communicating Change has hundreds of ready-to-use phrasesfor ensuring your employees make the transition with clarity, commitment, andskill. Learn the most effective language for:...

What did New York look like four centuries ago? An extraordinary reconstruction of a wild island from the forests of Times Square to the wetlands downtown.Named a Best Book of the Year by Library Journal , New York Magazine , and San Francisco ChronicleOn September 12, 1609, Henry Hudson first set foot on the land that would become Manhattan. Today, it's difficult to imagine what he saw, but for more than a decade, landscape ecolo...

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay."Everyone in the sponsorship industry, from ...