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Showing results for "tim mazzarol"

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Showing 1 - 6 of 6 Results

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2023

EN

Accessible

Co-operative and mutual enterprise is one of the oldest and most enduring forms of business, encompassing co-operatives, mutual firms, friendly societies, and credit unions. This book provides an expert overview of contemporary research in this important field.Governments around the world have encouraged the development of co-operative and mutual enterprises (CMEs), yet relatively little attention has been given to them within the mainstream business and economics research literatu...

$78.99 CAD

2022

EN

This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and...

$167.79 CAD

Small Business Management

Theory and Practice

2019

EN

Accessible

This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards.For postgraduate stude...

$83.89 CAD

2019

EN

Accessible

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as ...

$96.79 CAD

2019

EN

Accessible

This workbook accompanies the textbook Small Business Management: Theory and Practice.The textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life ...

$77.39 CAD

Entrepreneurship and Innovation

Theory, Practice and Context

2019

EN

Accessible

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as ...

$154.89 CAD

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The Smart Entrepreneur

How to Build for a Successful Business


2011

EN

More people than ever are becoming entrepreneurs, but the perils of starting your own business are well–documented. The Smart Entrepreneur teaches you how to avoid these pitfalls and make your business a success by following a series of practical and easy–to–understand stepsThe Smart Entrepreneur uses a combination of both mainstream business experiences and state–of–the–art academic research, distilled into an accessible reference book sp...

2003

EN

Accessible

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy and strategic management * Complex issues explained in a straightforward way for students new t...

$119.42 CAD

Supply Chain Risk Management

Vulnerability and Resilience in Logistics


2011

EN

Accessible

Vulnerability to sudden supply chain disruption is one of the major threats facing companies today. The challenge for businesses today is to mitigate this risk through creating resilient supply chains.Addressing this need, ***Supply Chain Risk Management***guides you through the whole risk management process from start to finish. Using jargon-free language, this accessible book covers the fundamentals of managing risk in supply chains. From identifying the risks to developing and i...

$70.99 CAD

2012

EN

Accessible

* Challenging and provocative book * Shows how management accounting techniques can be integrated into the strategic decision making process * Extensive use of practical examples from a variety of contexts.An introduction to business strategy for management accountants, financial accountants or managers with an accounting orientation. The book places management accounting clearly within the context of strategic management of the business. Offers qualified accountants a sound introduction t...

$122.14 CAD

2013

EN

Accessible

Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully. Risk Management offers a practical and structured approach while avoiding jargon, theory and many of the complex issues that preoccupy risk management practitioners but have little relevance for non-specialists. Supported by online templates and wit...

$46.69 CAD

Value-based Marketing

Marketing Strategies for Corporate Growth and Shareholder Value

2009

EN

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.The original essence of the first edition has been ma...

$66.99 CAD