Making Homes: Anthropology and Design is a strong addition to the emerging field of design anthropology. Based on the latest scholarship and practice in the social sciences as well as design, this interdisciplinary text introduces a new design ethnography which offers unique and original approaches to research and intervention in the home.Presenting a coherent theoretical and methodological framework for both ethnographers and designers, the authors examine 'hot' topics – ...

Design for Sustainability is a practical approach to design which focuses on the challenges and issues faced by those designing consumer products in the 21st Century. It is written from a design perspective and aimed at both professional and student industrial and product designers, and those involved in managing design. The book begins by summarising the historical and current issues of the environmental debate in the context of sustainable product development, highlighting the benefits g...

Making Homes: Anthropology and Design is a strong addition to the emerging field of design anthropology. Based on the latest scholarship and practice in the social sciences as well as design, this interdisciplinary text introduces a new design ethnography which offers unique and original approaches to research and intervention in the home.Presenting a coherent theoretical and methodological framework for both ethnographers and designers, the authors examine ‘hot’ topics – ranging from move...

How to succeed in a resource limited world.Making predictions about the future is a dangerous game, particularly when that future has never looked more uncertain. Natural resources are dwindling and we are wasting the resources we do have at an unparalleled rate. Climate change threatens our way of life and digital technology is advancing at such a rate as to leave many of us baffled. But far from being all "doom and gloom", these signs point to the emergence of an...

Public education, once considered a dogmatic institution in the 20th century, now finds itself challenged at almost every level in todays sociopolitical environment. New realities, as evidenced by the political complexities of the global village, widespread technological advances that undermine established educational practices, and ever mounting pressures on the curriculum to appease corporate interests have altered the face of public education forever, leaving educators seemingly strande...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the main...

Everyday life is defined and characterised by the rise, transformation and fall of social practices. Using terminology that is both accessible and sophisticated, this essential book guides the reader through a multi-level analysis of this dynamic.In working through core propositions about social practices and how they change the book is clear and accessible; real world examples, including the history of car driving, the emergence of frozen food, and the fate of hula hooping, bring ...

The graphic artist's guide to sustainable designGraphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techn...

Building on Richard Sennetts recent work this books tries to clarify the ethical significance of craftsmanship. According to Sennett, `learning to work well is a deep source of personal meaning and of fruitful cooperation. Moreover provides the foundation of citizenship. Learning to master a craft is learning to be curious and patient, to focus on relationships and learn the skills of anticipation and revision, in a continual dialogue with material that resists `quick fixes and turns the c...

Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive adv...

In this second book I have concentrated on the theme of ‘Education’. Many essays in the IELTS test are based on this theme. Use the plans to give you ideas or to help with style. Write an essay from each plan and then compare your essay with the model at the end of the book.

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon.We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to g...