Let's be honest: HR has a reputation problem.Too many people see it as the "Department of No," the place you go when something's already gone wrong. Buried in paperwork, drowning in compliance, and reactive instead of strategic, HR often gets sidelined when it should be leading.But it doesn't have to be this way.HR Meets FUN & FUNctionality is the practical guide that shows you how to transform HR from a reactive cost cente...

This audiobook is narrated by an AI Voice. Let's be honest: HR has a reputation problem.Too many people see it as the "Department of No," the place you go when something's already gone wrong. Buried in paperwork, drowning in compliance, and reactive instead of strategic, HR often gets sidelined when it should be leading.But it doesn't have to be this way.HR Meets FUN & FUNctionality is the practical guide that shows you how to transform HR from a reactive cost cente...

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. H...

NEW EDITIONToday, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission.Inside you will find……The easiest way to get another five customers tomorrow…The hook-retain-reward system to transforms content into leads…The 6-part ad framework that gets more people ...

If you only read one “product management” book this year, this should be it. Instead of presenting another spin on how to turn ideas into blockbuster products, Managing Products to Deliver Solutions lets you in on a secret that only the most successful business-to-business (B2B) organizations seem to understand: Product management is more about building multi-product solutions that have higher value to businesses and their customers than it is about building great products for individual u...

Create a Tailor-Made Sales Strategy Using Lessons from the Field!When things don’t go well on a sales call, you probably ask yourself, “Why did I lose that sale?” . . . and then move on.But the question remains: Why did you lose that sale? Learning the answer can mean the difference between landing and losing the next sale. From a Good Sales Call to a Great Sales Call teaches you how to assess your strengths and weaknesses based on informa...

Reimagine the Role of L&D in the Modern WorkplaceHow can we possibly keep up? This question is front and center in today’s workplace thanks to the downright ridiculous pace of change. There’s a never-ending stream of new processes, regulations, products, and technologies with which employees must contend. And in the middle of everything—between executives, stakeholders, managers, IT, subject matter experts, legal, and employees—sits L&D, charged with making sure pe...

Transform your IT project and make change stick with this step-by-step guide. In today's fast-paced world of change, companies expect you to do more, with less. Drawing on over a decade of Change Management experience as a consultant with Fortune 500 companies including IBM and NCR, Emily Carr shares the secrets to making change happen smoothly. If your company is like most, the number one reason that projects have failed over the years don't have to do with technology. They have to do wit...

The American Management Association, the preeminent provider of business education worldwide, trains the majority of the Fortune 500 companies in competitive business skills. Covering everything from management and leadership to project management and strategy, AMA Business Boot Camp assembles the association's must-have tools and tips for managers and leaders, including guidance on how to motivate, increase morale, enhance productivity, manage organizational change, improve communication,...

Turn prospects into buyers with a powerful emarketing strategy!“Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.”David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave“A compelling read for both B2B marketing and sales professionals alike,

Transform your organization using Agile principles with this proven frameworkThe Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.The Six Disciplines of Agile Marketing discusses six key ar...

Are you considering a career in marketing but not quite sure what marketers do? Well you're not alone. Read the new book 'Careers in Marketing' for an insider look at digital and traditional marketing career opportunities.  The field of marketing covers a vast landscape and without proper guidance it's not an easy one to navigate.Technology and the Internet have also radically transformed the profession making it even more difficult for job seekers to und...