The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.Bodea and Ferguson introduce con...

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from an economist's viewpoint beginning with the basic concept of pricing analytics and what type of data are needed to use this powerful science; ...

Often referred to as the “black art” because of its complexity and uncertainty, software estimation is not as difficult or puzzling as people think. In fact, generating accurate estimates is straightforward—once you understand the art of creating them. In his highly anticipated book, acclaimed author Steve McConnell unravels the mystery to successful software estimation—distilling academic information and real-world experience into a practical guide for working software professionals. Inst...

'This book is suitable for courses at the MBA core level, PGDIBO students who are pursuing International Business at PG level, MS in supply chain management level, upper undergraduate level, and also suitable for executive education. The book is very constructive for managers involved in creating, optimizing or redesigning a supply chain. Readers after reading would unquestionably have say to, the supply chain decision-making process and build academic orientation in logistics.'Glo...

Praise for Enterprise Risk Management and COSO: A Guide for Directors, Executives, and Practitioners"Enterprise Risk Management and COSO is a comprehensive reference book that presents core management of risk tools in a helpful and organizedway. If you are an internal auditor who is interested in risk management, exploring this book is one of the best ways to gain an understanding of enterprise risk management issu...

This chapter comes from Lean Six Sigma for Supply Chain Management , written by a master black belt/educator. Neatly condensed into a 10 step process, this book teaches you how to apply the tenets of lean operations (from the Toyota Production System) and Six Sigma management principles to supply chain management. Author Jim Martin includes more than 200 tables and figures describing roadmaps, critical success characteristics as well as specific information necessary to fully integrate Lean S...

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert prov...

A newly expanded and updated edition of the trading classic, Design, Testing, and Optimization of Trading SystemsTrading systems expert Robert Pardo is back, and in The Evaluation and Optimization of Trading Strategies, a thoroughly revised and updated edition of his classic text Design, Testing, and Optimization of Trading Systems, he reveals how he has perfected the programming and testing of trading systems using a successful battery of his own...

Project Risk and Cost Analysis focuses on risk in the context of project management, primarily in the area of risk’s effects on project costs, with emphasis on the many modern tools that help you and your organization quantify and manage project risk.  You will learn how to perform a formal risk and cost analysis, apply the Earned Value Method to risk management, and adjust schedule and budget reserves appropriately for your project conditions. The book follows the basic project risk manageme...

An updated new edition of the comprehensive guide to better business forecastingMany companies still look at quantitative forecasting methods with suspicion, but a new awareness is emerging across many industries as more businesses and professionals recognize the value of integrating demand data (point-of-sale and syndicated scanner data) into the forecasting process. Demand-Driven Forecasting equips you with solutions that can sense, shape, and predict fu...

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well...

A practical framework for revenue-boosting supply chain managementNext Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability. This proven approach is structured around the four key catalysts of an efficient planning strategy: people, processes, analytics, and technology. The discussion covers the changes in behavior, skills, and integrate...