This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational struct...

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment.It includes coverage of all phases i...

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers ...

The book demystifies misconceptions and misinformation about BI. It provides clarity to almost everything related to BI in a simplified and unbiased way. It covers topics right from the definition of BI, terms used in the BI definition, coinage of BI, details of the different main uses of BI, processes that support the main uses, side benefits, and the level of importance of BI, various types of BI based on various parameters, main phases in the BI journey and the challenges faced in each ...

A police sharpshooter with Asperger's syndrome is tasked with cleaning up the streets of Mumbai in this "gripping thriller" ( Booklist).In recent decades, ostensibly to combat the rising tide of criminality in Mumbai's underworld, the Indian Police Service has carried out many hundreds of extrajudicial assassinations of suspects. Karan, an expert sharpshooter in an elite branch dispensed with dishing out this vigilante justice, has a difficult choice: shou...

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermo...

This book is your one-stop resource on MySQL database installation and server management for administrators. It covers installation, upgrades, monitoring, high availability, disaster recovery, security, and performance and troubleshooting. You will become fluent in MySQL 8.2, the latest version of the highly scalable and robust relational database system.With a hands-on approach, the book offers step-by-step guidance on installing, upgrading, and establishing robust high availabili...

New to Oracle Global Data Services? You’ve come to the right place. This book will show you how to leverage the power of Oracle GDS to ensure runtime load balancing, region affinity, replication lag tolerance-based workload routing, and inter-database service failover. In particular, you will see how to maximize the utilization of replication investments with Oracle GDS.The book starts by guiding you through the installation and configuration of GDS and provides details for each co...

This book focuses on the utilization of GoldenGate Services (GGS) in conjunction with a microservices architecture on the Oracle cloud (OCI), primarily for data migration and integration across various data sources and targets.The book begins with a practical example of utilizing GGS on a Marketplace VM, progressively advancing to in-depth discussions on implementing GoldenGate as a Service on OCI. The book offers illustrative guides for data replication between RDBMSs (such as Ora...

This book summarizes the state-of-the-art approaches and novel technologies developed for the sustainable production of energy and structural and functional materials. Each chapter includes a detailed review of current aspects pertaining to the energy and material system supported by sustainability assessment tools. It covers sustainable utilization of biomass for energy in the form of green hydrogen, bio-oil, biodiesel, algal fuel, biogas, bioethanol, and electrochemical conversion using ...

This book presents advances in railway engineering, including railway wheels, wheel failure mechanisms, innovations in railway track designs, and axle failures. It covers rail–wheel traction characteristics under various environmental conditions for full-scale test conditions, including braking systems. It provides an understanding of the applications of digital twin technology in railway systems, predictive maintenance, performance optimization, and overall system efficiency. It also emph...

The book covers the emerging communication and computational technologies for future cyber-physical systems and discusses the security of in-vehicle communication protocols using automotive embedded systems, presenting an in-depth analysis across various domains, such as manufacturing, transportation, health-care, and smart cities.This book:Discusses how communication and computing co-design provides dynamic adaptability and centralized control....