The permanent struggle for optimisation can be seen as one of the most significant cultural principles of contemporary Western societies: the demand for improved performance and efficiency as well as the pursuit of self-improvement are con-sidered necessary in order to keep pace with an accelerated, competitive modern-ity. This affects not only work and education, but also family life, parent–child relationships and intimate relationships in respect to the body and the self, in regard to t...

This book examines both the productive and counterproductive dimensions of the increasing orientation towards digital figures.Building on findings of the transdisciplinary research project "The Measured Life", the book explores the social, cultural and psychological implications of digital optimisation. The study focuses on its effects across work and organisations, relationships in social media and bodily measurement practices such as self-tracking. Based on in-depth research, the...