In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commer...

This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.

From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this...

This brief focuses on the use of full-duplex radio in cognitive radio networks, presenting a novel spectrum sharing protocol that allows the secondary users to simultaneously sense and access the vacant spectrum. This protocol, called “Listen-and-talk” (LAT), is evaluated by both mathematical analysis and computer simulations in comparison with other existing protocols, including the listen-before-talk protocol. In addition to LAT-based signal processing and resource allocation, the brief ...

This book provides a clear, concise, complete and authoritative introduction to System Architecture Evolution (SAE) standardization work and its main outcome: the Evolved Packet Core (EPC), including potential services and operational scenarios. After providing an insightful overview of SAE's historical development, the book gives detailed explanations of the EPC architecture and key concepts as an introduction. In-depth technical descriptions of EPC follow, including thorough functional a...

Drawing on his thirty years in newspapers, the former editor-in-chief of The Globe and Mail examines the crisis of serious journalism in the digital era, and searches for ways the invaluable tradition can thrive in a radically changed future.John Stackhouse entered the newspaper business in a golden age: 1980s circulations were huge and wealthy companies lined up for the privilege of advertising in every city's best-read pages. Television and radio could ne...

Put your phone system on your computer network and see the savingsSee how to get started with VoIP, how it works, and why it saves you moneyVoIP is techspeak for "voice over Internet protocol," but it could spell "saving big bucks" for your business! Here's where to get the scoop in plain English. Find out how VoIP can save you money, how voice communication travels online, and how to choose the best way to integrate your phone system with your network at home or at the off...

One of the most influential books ever published in Canada, Harold A. Innis's The Bias of Communication has played a major part in reshaping our understanding of history, communication, and media theory. First published in 1951, this masterful collection of essays explores the relationship between a society's communication media and that community's ability to maintain control over its development. Innis considers political and economic forces in the context of social change and t...

Mastering Amazon AlexaTable of ContentsIntroductionSetting up Amazon Alexa EchoAlexa AppMake Alexa Your Fun TimeGoogle Home or Amazon EchoAlexa SkillsHow Amazon's Echo can Help Control Your HomeHow You Can Control Your Privacy on Google Home and Amazon EchoThings to Do with Your Amazon EchoAmazon's Echo Second GenerationHow to Set Up Your Alexa Calling on...

Select, invest in, and deploy a Real Time Location SystemIs your business ready for an RTLS? This friendly, hands-on guide shows you how to understand and implement this cutting-edge technology, explaining RTLS methodologies in plain English. From the initial deployment to monitoring to determining Return on Investment, you'll see how to successfully meet your needs, ensure data accuracy, and sustain your system.Get your bearings — understand what RTL...

A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginn...

* Teaches the concepts of behavior-based programming through text, programming examples, and a unique online simulator robot* Explains how to design new behaviors by manipulating old ones and adjusting programming* Does not assume reader familiarity with robotics or programming languages* Includes a section on designing your own behavior-based system from scratch