Marketing is a battle fought in the minds of your customers. By understanding how customers think and make decisions, you can develop a more compelling marketing strategy that will increase sales and improve bottom line profit.Smart Marketing shows you how to:- Identify new customers that are most likely (and willing) to buy from you- Understand how they make buying decisions and how to use this to your advantage- Build a compelling marketing pitch that sets yo...

A leading innovation scholar explains the growing phenomenon and impact of free innovation, in which innovations developed by consumers and given away “for free.”In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a “free innovation paradigm.” Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts,...

Have you ever wanted to share your big passion with the world? Have you thought about maybe writing a book? I wrote a book about something I'm very passionate about, and you can too! I wrote about the principles of Agile and how they can be applied to anything from a large corporate program to moving house to planning a holiday. I applied a formula that, once you learn it, helps you not just survive any change, but thrive. Many people have asked how I wrote The Agile Project Manager and th...

The Game of Logic by Lewis Carroll. This book has all the illustrations of the original.The Game of Logic, described by Lewis Carroll—author of Alice in Wonderland—in 1887 consists of discussing the meaning of propositions like "Some fresh cakes are sweet," and is an instructive introduction to the concepts of logic. The game takes place in a world divided into four quadrants. In the northwest quadrant, the cakes are fresh and sweet, in the northeast, they are fresh and not-sweet, ...

George Berkowski, serial entrepreneur and one of the minds behind the internationally successful taxi hailing app Hailo, is the expert on mobile apps. In this free digital ebook companion to How To Build a Billion Dollar App, he includes an outline of the entire book and the chapters from step 1 of the journey, 'Building and Founding a Team', 'Validating Your Product' and 'Raising Seed Funding'. Through his experience, research and insights, readers will receive the begin...

Temporary half price! Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it is not this day! This day we fight! By all that you hold dear on this good earth, I bi...

This invaluable glossary of terms can be used alongside Doug's brilliant new book, How to Start a Creative Business, a must-have for any creative-type wanting to start their own venture. This glossary of terms provides you with the basic tools for starting a sustainable, viable, creative business. It shows you that the 'business terms' that you need to know for your creative business do not have to be scary or confusing, they are all easy to understand and will be invaluable for s...

The One Reason For Success - and Failure - Lies Within YouHave you ever had a complete melt-down, a real failure of your world-view, where the world has gone to hell and stayed there? Sad to tell you: it's your own damned fault.What makes it worse is to find out that everything you ever needed to succeed is already programmed into you – and has been since you were born.Then how did you get into that mess?By...

Do you want to become more fluent in English?Do you want to understand everyday language and not just 'textbook' English?I taught English for many years and saw that many students get stuck at the high beginner/intermediate stage. They learn the basics and then can't move forward. This problem used to really frustrate me because I had lots of excellent students who were just stuck and eventually they would give up.I thought for a long time about what was wrong and th...

This book provides a broad overview on the different aspects of solar energy, with a focus on photovoltaics, which is the technology that allows light energy to be converted into electric energy.Renewable energy sources have become increasingly popular in recent years, and solar is one of the most adaptable and attractive types – from solar farms to support the National Grid to roof panels/tiles used for solar thermal heating systems, and small solar garden lights....

The rapid growth of our digital world has brought huge advantages – access to information anywhere, at any time, and the ability to communicate with colleagues, family and friends around the globe in real-time.But in other ways, the same technology has also disconnected us. Computers risk becoming less of a productivity tool and more like information firehoses, drowning us in a deluge of data that can keep us from doing meaningful, real work. The devices in our hands connect us lik...

Another classic converted by eBooksLib.com. The daughters of Mne Seraphim led round their sunny flocks