K-Pop is bigger than it has ever been. Many new artists debut each year and the industry is at an all-time international high. But how did we get here? Is it something more complex and important than mere media headlines?K-POP: The Odyssey - Your Gateway to the Global K-Pop Phenomenon takes you on a journey to explore one of the biggest pop cultural phenomenona in recent history, drawing from stories and interviews from some of the biggest names in the K-Pop industry inclu...

K-pop is bigger than it has ever been. Many new artists debut each year and the industry is at an all-time international high. But how did we get here? Is it something more complex and important than mere media headlines?K-POP: The Odyssey - Your Gateway to the Global K-Pop Phenomenon takes you on a journey to explore one of the biggest pop cultural phenomena in recent history, drawing from stories and interviews from some of the biggest names in the K-pop industry includi...

"The story of Alibaba's rise—along with Jack Ma's—offers a fascinating window onto China's staggering transformation." — The Wall Street JournalIn just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company's $25 billion IPO in 2014 was the world's largest, valuing the company more than Facebook or Coca Cola. A...

THE FIRST EVER OFFICIAL BOOK—Published in celebration of BTS’s 10th Anniversary, stories that go beyond what you already know about BTS, including unreleased photos and all album information.After taking their first step into the world on June 13, 2013, BTS will celebrate the 10th anniversary of their debut in June 2023. They have risen to the peak as an iconic global artist and during this meaningful time, they look back on their footsteps in the first offi...

**Instant National Bestseller"Excellent." --San Francisco Chronicle"Brotopia is more than a business book. Silicon Valley holds extraordinary power over our present lives as well as whatever utopia (or nightmare) might come next." --New York TimesSilicon Valley is a modern utopia where anyone can change the world. Unless you're a woman.**For women in tech, Silicon Valley is not a fantasyland of unicorns, virtual reality rainbows, a...

A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURYBy now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop c...

<Kpop Why?> -Stories behind k-pop news -Answers to questions about k-pop idols -Written by an experienced k-pop journalist Are you a k-pop lover? Well, don’t you want to know stories behind k-pop news then? Welcome to the real world of k-pop. <Kpop Why?> contains various unknown stories about k-pop stars. The author, who has been working as a k-pop journalist since 2010 gives you answers to various questions about k-pop idols such as “Why did they disband th...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, y...

**One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to Dive Into This Summer | One of Betches' Best Summer Reads of 2023An audacious journalistic exploration of the present and future of be...

Unraveling the Secret of BTS PhenomenonThe largest portion of this book is dedicated to the examination of sixteen albums that BTS has released. It was an unquestionable, obvious organization for me, albeit it may be demanding for the readers. To write this book, I replayed BTS’ entire discography ad nauseam, though I am already familiar with the songs from previous repeated listens. I re-analyzed all the tracks in all of their singles, albums, solo albums, and act...

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning.In this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his p...

Is marketing sucking the joy out of your writing life?Do you wish you could spend more time writing and less time selling? Do you suffer from platform paranoia or social marketing madness? Are you stressed because you can't keep up with the latest marketing gimmicks and perpetual-motion author-entrepreneurs?Here's good news: Marketing For Writers Who Hate Marketing will show you how to have the kind of writing life you long for by dispelling the marketing m...