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Livres audio Comportement du consommateur

Si vous aimez les livres audio Comportement du consommateur, alors vous allez adorer cette sélection.
Affichage de 1 à 24 sur 420 résultats
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Affichage de 1 à 24 sur 420 résultats

  • Livre audio

    Hacking The Unconscious

    par Rory Sutherland ...
    Lu par Rory Sutherland ...

    Version Longue

    4 heure 39 min

    Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess ... En savoir plus

    $26.99 CAD

  • Livre audio

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    par Seth Godin ...
    Lu par Seth Godin ...

    Version Longue

    7 heure 2 min

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... En savoir plus

    $23.99 CAD

  • Livre audio

    Influence, New and Expanded

    The Psychology of Persuasion

    par Robert B. Cialdini ...
    Lu par Robert B. Cialdini ...

    Version Longue

    20 heure 43 min

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... En savoir plus

    Prix courant $57.99 CAD Maintenant $5.99 CAD

  • Livre audio

    Pre-Suasion

    Channeling Attention for Change

    par Robert Cialdini, Ph.D. ...
    Lu par John Bedford Lloyd ...

    Version Longue

    9 heure 24 min

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... En savoir plus

    $34.99 CAD

  • Livre audio

    Easy Money

    Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

    par Ben McKenzie, Jacob Silverman ...
    Lu par Ben McKenzie ...

    Version Longue

    10 heure 33 min

    A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... En savoir plus

    $31.99 CAD ou Gratuit avec Kobo Plus

  • Livre audio

    This Is Strategy

    Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

    par Seth Godin ...
    Lu par Seth Godin ...

    Version Longue

    9 heure 27 min

    **A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... En savoir plus

    $35.99 CAD

  • Livre audio

    Winning on Purpose

    The Unbeatable Strategy of Loving Customers

    par Fred Reichheld ...
    Lu par Walter Dixon ...

    Version Longue

    8 heure 37 min

    Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... En savoir plus

    $29.99 CAD ou Gratuit avec Kobo Plus

  • Livre audio

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    par Matthew Dixon, Ted McKenna ...
    Lu par Matthew Dixon, Ted McKenna ...

    Version Longue

    5 heure 47 min

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... En savoir plus

    $23.99 CAD

  • Livre audio

    Truth

    How the Many Sides to Every Story Shape Our Reality

    par Hector MacDonald ...
    Lu par Simon Ludders ...

    Version Longue

    10 heure

    From one of the world's leading experts in business storytelling, and for readers of Daniel Levitin, Nate Silver, and Charles Duhigg, Truth: A User's Guide is about the different types of competing truths we face every day in life: how to identify them, why they work, when they are used and misused, and what we can do to guard against them or--when appropriate--to make constructive use of them.We ... En savoir plus

    $35.99 CAD

  • Livre audio

    The Referral Engine

    par Arin Marlowe ...
    Lu par Marcus Mulenga ...

    Version Longue

    10 min

    The Referral Engine: The Ultimate Guide to Referral Marketing Success, Learn the Best Methods and Secrets on How to Get All the Referrals For Your BusinessReferral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look at the numbers, referral marketing can generate 3-5x higher conversion rates than any other channel. Referral marketing ... En savoir plus

    $6.99 CAD ou Gratuit avec Kobo Plus

  • Livre audio

    Winning Over Customers Bundle, 2 in 1 Bundle: Pillars of Customer Success and The Thank You Economy

    par Ralph Headley, and Steven Porter ...
    Lu par Marcus Mulenga ...

    Version Longue

    27 min

    Winning Over Customers Bundle, 2 in 1 Bundle: Pillars of Customer Success and The Thank You EconomyCustomers are the lifeblood of your business, no one can deny that. But do you focus all your attention on attracting new customers all the time? Or do you remember to pay special attention to your regular and loyal customers. This is actually an issue that many business owners have today. They focus ... En savoir plus

    $9.99 CAD ou Gratuit avec Kobo Plus

  • Livre audio

    The Algorithmic Shopper

    Rethinking Growth, Strategy, and Brand Power in an AI-First World

    par Paul F. Accornero ...

    Version Longue

    9 heure 45 min

    You can't separate marketing, product, and AI anymore. This guide will help you win the next era.Marketing is a trillion-dollar ecosystem based on human psychology—and it is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents ... En savoir plus

    $35.99 CAD

    PRÉCOMMANDER

  • Livre audio

    Create Addictive Products That Keep Users Coming Back

    "Elevate your product creation! Discover engaging audio lessons that keep users hooked and coming back for more."

    par Reid Alistair ...
    Lu par Nick Porter ...

    Version Longue

    2 heure 4 min

    Create Addictive Products That Keep Users Coming Back⭐⭐ A Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and deepen your understanding of how to create products that users adore and frequently return to?Searching for a detailed guide that encompasses everything you need to master the art of product creation and user engagement?Your quest ends here!</s... ... En savoir plus

    $10.99 CAD ou Gratuit avec Kobo Plus

  • Livre audio

    The Agenda

    What Every Business Must Do to Dominate the Decade

    par Michael Hammer ...
    Lu par Michael Hammer ...

    Version Abrégée

    6 heure 2 min

    New rules for the new game:the ideas that every business needs to win in the customer economyIn The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operations. ... En savoir plus

    $19.99 CAD

  • Livre audio

    El punto clave (The Tipping Point)

    Cómo los pequeños detalles pueden marcar una gran diferencia

    par Malcolm Gladwell ...
    Lu par Edson Matus ...

    Version Longue

    9 heure 6 min

    ¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los ... En savoir plus

    $22.99 CAD

  • Livre audio

    Exceptional Service, Exceptional Profit

    The Secrets of Building a Five-Star Customer Service Organization

    par Leonardo Inghilleri, Micah Solomon ...
    Lu par Sean Pratt ...

    Version Longue

    5 heure 39 min

    "Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODINIn a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking ... En savoir plus

    $26.99 CAD ou Gratuit avec Kobo Plus

  • Livre audio

    Paisa Kya hai - 2

    par Vivek Kaul ...
    Lu par Vivek Kaul ...
    Collections Livre audio : 2 - Economics, Ek Prem Katha

    Version Longue

    29 min

    पैसा अस्तित्व मे आया और किस तरह से इसका आदान-प्रदान शुरू हुआ, किस तरह एक देश इसके दम पर ताकतवर बना और कहाँ से शुरू हुआ ये सफर, ये सब जानिये पैसा क्या है के भाग दो में. ... En savoir plus

    $5.99 CAD

  • Livre audio

    Chief Behavioral Officer

    Wie Sie mit den psychologischen Erkenntnissen der Verhaltensökonomie den Unternehmenserfolg erhöhen

    par Dominik Imseng ...
    Lu par Jochen Hennecke ...

    Version Longue

    3 heure 17 min

    Vorteile: •Mehr Marketing-Power trotz weniger Geld fürs Marketing •Mehr Kundenerlebnis trotz weniger Geld fürs Kundenerlebnis •Mehr Innovation trotz weniger Geld für die Innovationsabteilung Zum Hörbuch: Die Verhaltensökonomie (engl. Behavioral Economics) untersucht, wie Menschen Entscheidungen treffen. Für Unternehmen sind darum die Erkenntnisse von Wirtschaftsnobelpreisträgern und ... En savoir plus

    $25.99 CAD ou Gratuit avec Kobo Plus

  • Livre audio

    O zoológico em você

    par Brad Klontz, Brad Klontz ...
    Lu par Márcio Lino ...

    Version Abrégée

    1 heures 11 min

    Imagine um lugar muito pequeno, semelhante a uma jaula onde estão três criaturas: um crocodilo, um macaco e um cientista. Seu cérebro é formado por três sistemas distintos e interligados que reagem ao mundo de maneiras diferentes. Para otimizar seu funcionamento, os três sistemas precisam trabalhar juntos. ... En savoir plus

    $2.99 CAD

  • Livre audio

    The Frictionless Organization

    Deliver Great Customer Experiences with Less Effort

    par David Jaffe, Bill Price ...
    Lu par Caroline Miller ...

    Version Longue

    8 heure 8 min

    Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place. ... En savoir plus

    $29.99 CAD ou Gratuit avec Kobo Plus

  • Livre audio

    Jytte fra Marketing er desværre gået for i dag

    Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

    par Morten Münster, Helle Harder ...
    Lu par Morten Rønnelund ...
    Collections Livre audio : 1 - Jytte-serien

    Version Longue

    7 heure 29 min

    Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er ... En savoir plus

    $25.99 CAD

  • Livre audio

    Den lille guide til penge, krak & bobler

    par Martin Mygind ...
    Lu par Marie Mondrup ...

    Version Longue

    3 heure 43 min

    Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor ... En savoir plus

    $16.99 CAD

  • Livre audio

    Fragen Sie die Kassiererin!

    par Anna Sam, Anna Sam ...
    Lu par Bea Kopyto ...

    Version Longue

    3 heure 5 min

    Nach ihrem erfolgreichen Bestseller "Die Leiden einer jungen Kassiererin" wechselt Anna Sam in ihrem neuen Buch die Perspektive und nimmt dieses Mal die Leiden der Kund*innen unter die Lupe. Genauso humorvoll wie in ihrem ersten Buch liefert sie Überlebenstipps fürs Einkaufen. Vom Anfertigen einer perfekten Einkaufsliste bis zu den Problemen beim Umtausch deckt Anna Sam alle Hürden, die bei einem ... En savoir plus

    $9.99 CAD ou Gratuit avec Kobo Plus

  • Livre audio

    Giv din teenager gode pengevaner

    par Anne Juel Jørgensen ...
    Lu par Katrine Bach ...

    Version Longue

    3 heure 41 min

    Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller, ... En savoir plus

    $38.99 CAD