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Pre-Suasion

Channeling Attention for Change

par Robert Cialdini, Ph.D. ...

Lu par John Bedford Lloyd ...

Version Longue

9 heure 24 min

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... En savoir plus

$34.99 CAD

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and
... En savoir plus
Livre audio

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

par Martin Lindstrom ...

Lu par Dan Woren ...

Version Longue

10 heure 40 min

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed ... En savoir plus

$23.99 CAD

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed
... En savoir plus
Livre audio

Truth

How the Many Sides to Every Story Shape Our Reality

par Hector MacDonald ...

Lu par Simon Ludders ...

Version Longue

10 heure

From one of the world's leading experts in business storytelling, and for readers of Daniel Levitin, Nate Silver, and Charles Duhigg, Truth: A User's Guide is about the different types of competing truths we face every day in life: how to identify them, why they work, when they are used and misused, and what we can do to guard against them or--when appropriate--to make constructive use of them.We ... En savoir plus

$35.99 CAD

From one of the world's leading experts in business storytelling, and for readers of Daniel Levitin, Nate Silver, and Charles Duhigg, Truth: A User's Guide is about the different types of competing truths we face every day in life: how to identify them, why they work, when they are used and misused, and what we can do to guard against them or--when appropriate--to make constructive use of them.We
... En savoir plus
Livre audio

The Winner's Curse

Behavioral Economics Anomalies, Then and Now

par Richard H. Thaler, Alex Imas ...

Lu par Aden Hakimi ...

Version Longue

9 heure 39 min

Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The Winner’s Curse.Why do people cooperate with one another when they have no obvious motivation to do so? Why do we ... En savoir plus

$35.99 CAD

Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The Winner’s Curse.Why do people cooperate with one another when they have no obvious motivation to do so? Why do we
... En savoir plus
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Influence, New and Expanded

The Psychology of Persuasion

par Robert B. Cialdini ...

Lu par Robert B. Cialdini ...

Version Longue

20 heure 43 min

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... En savoir plus

$57.99 CAD

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of
... En savoir plus
Livre audio

The Data Detective

Ten Easy Rules to Make Sense of Statistics

par Tim Harford ...

Lu par Tim Harford ...

Version Longue

10 heure 24 min

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... En savoir plus

$27.99 CAD

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they
... En savoir plus
Livre audio

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

par April Dunford ...

Lu par April Dunford ...

Version Longue

3 heure 31 min

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... En savoir plus

$7.99 CAD

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
... En savoir plus
Livre audio

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

par Ben McKenzie, Jacob Silverman ...

Lu par Ben McKenzie ...

Version Longue

10 heure 33 min

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... En savoir plus

$29.99 CAD ou Gratuit avec Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... En savoir plus
Livre audio

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

par Seth Godin ...

Lu par Seth Godin ...

Version Longue

9 heure 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... En savoir plus

$35.00 CAD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... En savoir plus
Livre audio

The JOLT Effect

How High Performers Overcome Customer Indecision

par Matthew Dixon, Ted McKenna ...

Lu par Matthew Dixon, Ted McKenna ...

Version Longue

5 heure 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... En savoir plus

$23.00 CAD

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... En savoir plus
Livre audio

Clean

The New Science of Skin

par James Hamblin ...

Lu par Barrett Leddy ...

Version Longue

7 heure 11 min

**Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this ... En savoir plus

$23.99 CAD

**Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this
... En savoir plus
Livre audio

Buyology

Truth and Lies About Why We Buy

par Martin Lindstrom ...

Lu par Don Leslie ...

Version Longue

7 heure 22 min

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... En savoir plus

$21.99 CAD

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars
... En savoir plus
Livre audio

Blindsight

The (Mostly) Hidden Ways Marketing Reshapes Our Brains

par Matt Johnson PhD, Prince Ghuman ...

Lu par Roger Wayne ...

Version Longue

9 heure

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... En savoir plus

$27.95 CAD ou Gratuit avec Kobo Plus

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than
... En savoir plus
Livre audio

The Art of Choosing

par Sheena Iyengar ...

Lu par Orlagh Cassidy ...

Version Longue

10 heure 32 min

The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday.Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture ... En savoir plus

$35.99 CAD

The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday.Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture
... En savoir plus
Livre audio

Art of Psychological Warfare, The

Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

par Christopher Kingler ...

Lu par Russell Newton ...

Version Longue

3 heure 3 min

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... En savoir plus

$8.99 CAD ou Gratuit avec Kobo Plus

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare
... En savoir plus
Livre audio

Reengineering Retail

par Doug Stephens ...

Lu par Doug Stephens ...

Version Longue

7 heure 31 min

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... En savoir plus

$25.99 CAD ou Gratuit avec Kobo Plus

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... En savoir plus
Livre audio

Risk Mein Ishq Nahi

par Vivek Kaul ...

Lu par Vivek Kaul ...

Collections Livre audio : 10 - Economics, Ek Prem Katha
Version Longue

28 min

जिंदगी में रिस्क लेंगे तो आगे बढ़ेंगे, लेकिन रिस्क लेने का मतलब खुद को बर्बाद कर देना नहीं होता. जुनून ज़रूरी है, लेकिन जोश में होश खो बैठना कोई बुद्धिमानी का काम नही. इस एपिसोड में जानिये कि रिस्क से इश्क का क्या कनेक्शन है. ... En savoir plus

$5.99 CAD

जिंदगी में रिस्क लेंगे तो आगे बढ़ेंगे, लेकिन रिस्क लेने का मतलब खुद को बर्बाद कर देना नहीं होता. जुनून ज़रूरी है, लेकिन जोश में होश खो बैठना कोई बुद्धिमानी का काम नही. इस एपिसोड में जानिये कि रिस्क से इश्क का क्या कनेक्शन है.
... En savoir plus
Livre audio

Stock Market

par Vivek Kaul ...

Lu par Vivek Kaul ...

Collections Livre audio : 9 - Economics, Ek Prem Katha
Version Longue

27 min

आज मार्केट अप है… आज डाउन है! स्टॉक मार्केट के बारे में ये हर कोई कहता फिरता है, लेकिन असल में क्या है ये स्टॉक मार्केट? किस तरह यह काम करता है? क्या ढांचा होता है? जानिये स्टॉक मार्केट से सम्बंधित पूरी जानकारी इस एपिसोड में. ... En savoir plus

$5.99 CAD

आज मार्केट अप है… आज डाउन है! स्टॉक मार्केट के बारे में ये हर कोई कहता फिरता है, लेकिन असल में क्या है ये स्टॉक मार्केट? किस तरह यह काम करता है? क्या ढांचा होता है? जानिये स्टॉक मार्केट से सम्बंधित पूरी जानकारी इस एपिसोड में.
... En savoir plus
Livre audio

Rahan anatomia

par Mikko Huotari, Mika Tuominen ...

Lu par Juhani Rajalin ...

Version Longue

10 heure 54 min

Mistä puhumme kun puhumme rahasta?Rahasta – siis elämästä ja kuolemasta.Raha on muuttunut abstraktiksi, mutta sen merkitys arjessa ja maailmanmenossa on entistä konkreettisempi. Kolikot ja setelit katoavat katukuvasta, ja kaupankäynti on muuttunut digitaaliseksi, puhumattakaan arvopaperijohdannaisista tai kryptoista. Mikään ei enää kilise tai kahise, mutta samalla on käytännössä mahdotonta elää ... En savoir plus

$20.99 CAD

Mistä puhumme kun puhumme rahasta?Rahasta – siis elämästä ja kuolemasta.Raha on muuttunut abstraktiksi, mutta sen merkitys arjessa ja maailmanmenossa on entistä konkreettisempi. Kolikot ja setelit katoavat katukuvasta, ja kaupankäynti on muuttunut digitaaliseksi, puhumattakaan arvopaperijohdannaisista tai kryptoista. Mikään ei enää kilise tai kahise, mutta samalla on käytännössä mahdotonta elää
... En savoir plus
Livre audio

Informação não basta

par Brad Klontz, Brad Klontz ...

Lu par Márcio Lino ...

Version Abrégée

34 min

Os princípios básicos da saúde financeira não são complexos e são bastante semelhantes, não importa quem você seja ou qual seu status financeiro. Nós podemos fazer mudanças, mas somente se estivermos dispostos a usar essa oportunidade para analisar de perto nosso relacionamento com o dinheiro. ... En savoir plus

$2.99 CAD

Os princípios básicos da saúde financeira não são complexos e são bastante semelhantes, não importa quem você seja ou qual seu status financeiro. Nós podemos fazer mudanças, mas somente se estivermos dispostos a usar essa oportunidade para analisar de perto nosso relacionamento com o dinheiro.
... En savoir plus
Livre audio

Finanzielle Unabhängigkeit - Gesund online arbeiten

Smarte Strategien für nachhaltiges Einkommen, mehr Lebensqualität und stressfreie Arbeit.

par Michael Oßenkopp ...

Lu par Iapetus (AI) ...

Version Longue

52 min

Entfliehen Sie dem Hamsterrad! Dieses Hörbuch zeigt Ihnen smarte Strategien, um online Geld zu verdienen und ein Online Business zu starten. Erreichen Sie finanzielle Freiheit und mehr Lebensqualität durch stressfreie, ortsunabhängige Arbeit. Lernen Sie, wie Sie gesund arbeiten, Ihr Zusatzeinkommen online steigern und Passives Einkommen generieren. Für eine berufliche Neuorientierung und ein ... En savoir plus

$9.99 CAD

Entfliehen Sie dem Hamsterrad! Dieses Hörbuch zeigt Ihnen smarte Strategien, um online Geld zu verdienen und ein Online Business zu starten. Erreichen Sie finanzielle Freiheit und mehr Lebensqualität durch stressfreie, ortsunabhängige Arbeit. Lernen Sie, wie Sie gesund arbeiten, Ihr Zusatzeinkommen online steigern und Passives Einkommen generieren. Für eine berufliche Neuorientierung und ein
... En savoir plus
Livre audio

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

par Joey Coleman ...

Lu par Joey Coleman ...

Version Longue

9 heure 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... En savoir plus

$27.99 CAD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... En savoir plus
Livre audio

INCLUSIVE: THE NEW EXCLUSIVE.

How the FOOD SERVICE INDUSTRY Can STOP Leaving MONEY on the Table.

par Heather Landex ...

Lu par Heather Landex ...

Version Longue

4 heure 23 min

Reading this book can help food businesses to improve and enhance the customer experience, earn more on current customers, attract and retain new customers, leverage free and organic marketing, and improve communication and safety standards by following the principle of inclusivity.Heather demonstrates there is money in caring for and including dietary minorities. Her experience and passion for ... En savoir plus

$33.99 CAD ou Gratuit avec Kobo Plus

Reading this book can help food businesses to improve and enhance the customer experience, earn more on current customers, attract and retain new customers, leverage free and organic marketing, and improve communication and safety standards by following the principle of inclusivity.Heather demonstrates there is money in caring for and including dietary minorities. Her experience and passion for
... En savoir plus
Livre audio

Experience Economy, The

Selling Memories, Not Just Products

par Ajah Excel ...

Lu par Digital Voice Archie G ...

Version Longue

2 heure 48 min

This audiobook is narrated by a digital voice.The Experience Economy: Selling Memories, Not Just Products is a transformative guide for businesses seeking to go beyond traditional selling and tap into the power of experiences. In today’s world, customers are no longer just looking for products—they’re looking for memorable, emotionally resonant experiences that connect with them on a deeper level. ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.The Experience Economy: Selling Memories, Not Just Products is a transformative guide for businesses seeking to go beyond traditional selling and tap into the power of experiences. In today’s world, customers are no longer just looking for products—they’re looking for memorable, emotionally resonant experiences that connect with them on a deeper level.
... En savoir plus

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