Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technology provide digital marketers with exciting new ways to use AI in their day-to-day operations. Yet few SEO practitioners understand how to integrate this capability into their business.Using Generative AI for SEO is the first authoritative book dedicated to helping SEO practitioners effectively incorporate generative AI into their work. No matter where yo...

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks.N...

What will gain the system's attention? "Explores the dynamics of a broad range of policy issues in different countries . . . an important scholarly contribution." — Political Studies ReviewBefore making significant policy decisions, political actors and parties must first craft an agenda designed to place certain issues at the center of political attention. The agenda-setting approach in political science holds that the amount of attention devoted by the v...