Today more than ever, series finales have become cultural touchstones that feed watercooler fodder and Twitter storms among a committed community of viewers. While the final episodes of The Fugitive and M*A*S*H continue to rank among the highest rated broadcasts, more recent shows draw legions of binge-watching fans. Given the importance of finales to viewers and critics alike, Howard and Bianculli along with the other contributors explore these endings and what they mean to the audience, ...

Discover the gruesomely wicked medieval mystery from Keith Moray, for fans of C. J. Sansom, Paul Doherty and E. M. Powell ☠️️A nun is found dead.A priest is horribly attacked.An evil older than sin is loose in Yorkshire…Marske, 1361. Sir Ralph de Mandeville with his assistants Peter and Merek have recently come from Reeth to hold a court session in Marske but are pulled away at the new...

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan.From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reali...

Are you ready to take your brand to new heights? If you're a corporate leader, brand strategist, or event planner looking to create unforgettable experiences that captivate your audience, this is for you.Imagine hosting an event so unique and inspiring that it leaves attendees talking about it long after they return home. This book shows you how to transform ordinary corporate gatherings into immersive, high-impact experiences by leveraging the power of luxury cruise ships....

A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginn...

Southern Baptists are the nation's largest protestant denomination, with over 43,000 churches and millions of members. Since its inception, controversy has surrounded the Baptist Faith and Message 2000, Southern Baptists' most recent confession of faith. The present volume consists of essays by Baptist scholars explaining and defending that document. Each of the 18 articles of the BF&M 2000 is addressed, with special attention to the most critical issues and changes from the denomination's...

Discover the gruesomely wicked medieval mystery from Keith Moray, for fans of C. J. Sansom, Paul Doherty and E. M. Powell ☠️️A nun is found dead.A priest is horribly attacked.An evil older than sin is loose in Yorkshire…Marske, 1361. Sir Ralph de Mandeville with his assistants Peter and Merek have recently come from Reeth to hold a court session in Marske but are pulled away at the new...

You probably have a tin of shoe polish tucked under the laundry sink bearing the little bird logo that has been in homes around the globe for over a century. Founded in Melbourne by William Ramsay in 1906, Kiwi is one of the most iconic and enduring international brands ever to have come out of Australia.One of Australia's best-loved journalists, Keith Dunstan tells the remarkable story of the Ramsay family and how they created and nurtured the Kiwi brand. Always quick to seize a m...

So, how did the ESPN we know today succeed? Thirty years ago, ESPN may have been the biggest sports story not to make the front page, but the even bigger story, a story that remains untold, is how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace. The best organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, youre going to get be...

To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how...

Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing ...

Airlines are competitive and complex businesses and great airlines don’t just happen. In British Airways’ case it has been a long journey – in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys. Using an incredible wealth of material from the B...