Esta obra es una herramienta útil en la tarea de apoyar y divulgar el conocimiento de los temas que hacen a una adecuada comprensión del valor de la propiedad industrial e intelectual como agente promotor del crecimiento y de sus pilares fundamentales. En este sentido conviene tener presente que Latinoamérica es una región con un potencial importante de innovación que lamentablemente no se aprovecha acabadamente. Las herramientas que proporciona la propiedad intelectual son cruciales para ...

This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses.Also to learn in such a way, by reading stories like this, is very entertaining and pleas...

This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses.Also to learn in such a way, by reading stories like this, is very entertaining and pleas...

This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses.Also to learn in such a way, by reading stories like this, is very entertaining and pleas...

The future in the Global South is viewed and perceived critically, from the inertia of a present that does not offer peace, justice, wealth and happiness, but from a view constructed from poverty, marginality, war and chaos. Exploring Hope seeks to qualify, question and even refute the monolithic ideas and images of the impossibility of building opportunities for improving the quality of life and overcome the different constraints of development in the Global South.With co...

Our forthcoming book, focusing on rare causes of headache disorders, presents a unique and essential resource for the medical community. It fills a critical gap in the current literature by shedding light on conditions that, while infrequent, have significant implications for patient care. This book is structured to provide healthcare professionals, from general practitioners to specialists in neurology and pain management, with a practical guide to diagnosing and managing these complex di...

This book provides a legal analysis of the regulation of bank-based financial conglomerates from a structural, commercial, and regulatory perspective. It includes a comparative analysis of the regulation of bank-based financial conglomerates from the standpoint of the three jurisdictions that established a distinct regulatory model, i.e. Germany, the UK, and the US. At the same time, it analyses which banking resolution strategy is most appropriate for different models, taking into account...

This book studies the mathematization of physics, with a special emphasis on 18th century electrostatics as a case study. The mathematization of a scientific field is a fruitful yet underdeveloped topic that can be seen through different lenses. A noticeable one is the Inferential Conception proposed by Mark Colyvan and Otávio Bueno. In this regard, the use of mathematics is understood as a set of mappings relating the physical realm and the mathematical realm. However, the historical proc...

Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today’s tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with dissimilar geographical roots and backgrounds, who cultivate original research on touris...

Clinical case studies have long been recognized as a useful adjunct to problem-based learning and continuing professional development. Movement Disorders collects over 90 of the most memorable and challenging movement disorder cases from the worldís leading authorities in this specialty. Compelling vignettes covering the entire phenomenology of movement disorders are presented succinctly but descriptively to walk the reader through the diagnostic processómuch like being in the exa...

This volume of the Handbook of Usability and User Experience (UX) presents research and case studies used to design products, systems and environments with good usability and consequent acceptance, pleasure in use, good user experience, and understanding of human interaction issues with products and systems for their improvement.The book presents concepts and perspectives of UX; it also discusses methods and tools that use requirements analysis activity elicitation...

Empresas de todos os tamanhos e setores estão percebendo uma mudança importante que veio com a era digital – ou seja, a maneira como os clientes interagem com seu produto ou serviço. Com a experiência digital sendo um novo padrão de comportamento para os consumidores, suas preferências estão tomando uma nova forma, inclinando-se fortemente para serviços sob demanda, compras instantâneas e experiências personalizadas. Os fatores culturais são extremamente importantes para a elaboração de um...