The only contemporary history of the birth of Silicon Valley, from the reporter who had a ringside seat to it all.Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy. Silicon Valley―replete with sprawling office parks, sky-high rents, and countless self-made millionaires―is home to many of its key players. But the origins of Silicon Valley and the tech sector are much humbler. At a time when tech comp...

"An original, fascinating scientific history of how human memory and a series of inventions have driven the advance of civilization" ( Kirkus , starred).Memory makes us human. No other animal carries in its brain so many memories of such complexity nor so regularly revisits those memories for happiness, safety, and the accomplishment of complex tasks. Human civilization continues because we are able to pass along memories ...

The Craft of Professional Writing, 2nd edition, is the most complete manual ever written for every form of professional (and professional quality) writing. Its chapters range from toasts and captions to every form of journalism to novel writing, book authorship, and screenplays. The book offers techniques for the writing of each form, sample templates, and the advice on navigating a career in each writing field, including public relations and commercial writing, journalism in all media, an...

Based on unprecedented access to the corporation's archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age— told through the lives of the three most important figures in the company's history: Robert Noyce, Gordon Moore, and Andy Grove.Often hailed the "most important company in the world," Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors o...

Amazon #1 best seller.Two of the most important cities in North America are so physically close they would touch were they not separated by a wall at the US-Mexico border. That border has been a flashpoint of contention for centuries. And yet, the untold reality in San Diego and Tijuana is that tens of thousands of people cross through that wall in both directions-lawfully-each day, to work, go to school, socialize, and visit "the other side of town." While fights ...

Starting college can be an intimidating step in anyone’s life, and The Everything College Survival Book is here to get you right into the swing of things. From deciding on a major and succeeding in your academics to joining clubs and socializing, this updated guide will keep you stress-free and ready for anything!This completely revised book shows you how to:• Pack for the residence halls and live in peace with your roommate• Beat the Freshman 15 and...

‘The Craft of Professional Writing’ is the complete book ever written about the real-life work of writing for a living. It not only provides an in-depth description of every important job in professional writing, from PR and advertising to technical writing to journalism and fiction and non-fiction book authorship, but also includes extensive practical advice and hacks on how to report, prepare, pitch, edit and invoice your work – as well as how to successfully conduct a writing career. Th...

‘The Craft of Professional Writing’ is the complete book ever written about the real-life work of writing for a living. It not only provides an in-depth description of every important job in professional writing, from PR and advertising to technical writing to journalism and fiction and non-fiction book authorship, but also includes extensive practical advice and hacks on how to report, prepare, pitch, edit and invoice your work – as well as how to successfully conduct a writing career. Th...

The Craft of Professional Writing is the most complete book ever written about the real-life work of being a writer. Covering topics ranging from business writing (advertising, PR) to commercial work (news reporting, feature writing, blogging, non-fiction books) to creative writing (screenplays and novels), as well as advice on pitching, rejection and leading a writer’s life, the narrative is filled with anecdotes and illuminating stories, as well as tricks of the trade in each form of wri...

Durante los últimos cinco años, el mundo empresarial ha sido testigo del surgimiento de una nueva generación de empresas – las Organizaciones Exponenciales (ExO) – que han revolucionado la forma de acelerar su crecimiento mediante el uso de la tecnología. Una ExO puede transformar el modo lineal e incremental en que las empresas tradicionales crecen, mediante el uso de activos como su comunidad, personal bajo demanda, Big Data, Inteligencia Artificial y otras nuevas tecnologías, hasta alca...

Frost & Sullivan's 2014 Growth, Innovation, and Leadership Book of the Year"EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business." —Ray Kurzweil, Director of Engineering at GoogleIn business, performance is key. In performance, how you organize can be the key to growth.In the past five years, the business world has seen the birth of a new bree...

In den vergangenen Jahren haben die Unternehmen gelernt, wie man Technologien skaliert. Nun ist es an der Zeit, zu lernen, wie Organisationen skaliert werden.Der Asteroid der digitalisierten Information ist mit voller Wucht eingeschlagen und hat die Weltwirtschaft für immer verändert. Die Ära der traditionellen, hierarchischen Marktbeherrschung durch Dinosaurier-Unternehmen neigt sich dem Ende zu. Die Zukunft gehört Unternehmen, die kleiner, in ihrem Wis...