想在數據當道的商業世界成功提案──你得讓數字開口「說故事」──★矽谷最有說服力的女人 : 南西．杜爾特★專為職場人士打造的必勝簡報密技大數據時代，所有決策離不開數據。但數據不會說話，多少次看到滿滿數字的簡報現場，你發呆放空、昏昏欲睡，聽完後還不確定提案者的訴求到底是什麼？「財星500強」簡報大師──南希·杜爾特，破天荒分析「跨行業、跨國界」頂尖數據簡報，總結「用數據說故事」創建過程與技巧，破解你「數據簡報≠視覺化簡報」的迷思，讓每次提案成功達陣、贏得商業先機！「數據」可以指引決策者，識別商業問題或機會。要知道，你從數據中洞察到的資訊，可以為他人、團隊、企業理解今天必須採取的行動，或逆轉、改善未來的軌跡。即使商業決策都依賴數據，但「良好的溝通」卻是使用數據者的「最高技能差距」。亦即，使用數據越厲害的人，通常溝通能力非常差。這正是本書誕生的原因。

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to actionPresentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.Just as the author's first book helped presenters become visual communicators, Reson...

How-to guides to your most pressing work challenges.This 16-volume, specially priced boxed set makes a perfect gift for aspiring leaders looking for trusted advice on such diverse topics as data analytics, negotiating, business writing, and coaching.This set includes:Persuasive PresentationsBetter Business WritingFinance BasicsData AnalyticsBuilding Your Business C...

TAKE THE PAIN OUT OF PRESENTATIONS.Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:Win over tough crowdsOrganize a coherent narrativeCreate power...

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. Slide:ology fills that void.Written ...

Fomenta la acciónConecta con el públicoVende tus ideasDeja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensaje...

Changing hearts is an important part of changing minds.Research shows that appealing to human emotion can help you make your case and build your authority as a leader.This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.This volume includes the work of:Nick MorganRobert Cialdini

"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO."With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there.As a leader, you have the same potent...

This Harvard Business Review digital collection will give you the confidence and tools you need to write and speak successfully. It includes the HBR Guide to Persuasive Presentations, by presentation expert Nancy Duarte; the HBR Guide to Better Business Writing, by writing expert Bryan A. Garner; the HBR Guide to Negotiating, by negotiation expert Jeff Weiss; Failure to Communicate, by consultant and coach Holly Weeks; as well as HBR’s 10 Must Reads ...

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a present...

The right visual revealed at the right time can turn an unremarkable presentation into a resonant, emotional experience. This two-book collection provides you with the tools you need to craft and deliver presentations that will impress your audience, increase your influence in your organization, and advance your career.Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations shows how a good visualization can communicate the nature and pote...

Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on.Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well drives very important outcom...