Ventes et art de vendre dans Marketing et ventes et Commerce et finance eBooks

Building a StoryBrand 2.0

Clarify Your Message So Customers Will Listen

par Donald Miller ...

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... En savoir plus

Prix courant $19.99 CAD Maintenant $2.99 CAD

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for
... En savoir plus
The Challenger Sale

Taking Control of the Customer Conversation

par Matthew Dixon, Brent Adamson ...

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at ... En savoir plus

$24.99 CAD

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at
... En savoir plus
Drive

The Surprising Truth About What Motivates Us

par Daniel H. Pink ...

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... En savoir plus

$12.99 CAD

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high
... En savoir plus
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

par Al Ries, Laura Ries ...

Prix courant $11.99 CAD Maintenant $1.99 CAD
Sales Management. Simplified.

The Straight Truth About Getting Exceptional Results from Your Sales Team

par Mike Weinberg ...

Packed with case studies, Sales Management. Simplified. offers a proven formula for prospecting, developing, and closing deals—in your time, on your terms.Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies to find the answer - and it's one that may surprise you. Typically, the issue lies not with the sales team but with how it is ... En savoir plus

$11.99 CAD ou Gratuit avec Kobo Plus

Packed with case studies, Sales Management. Simplified. offers a proven formula for prospecting, developing, and closing deals—in your time, on your terms.Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies to find the answer - and it's one that may surprise you. Typically, the issue lies not with the sales team but with how it is
... En savoir plus
$100M Money Models

How To Make Money

par Alexander Hormozi ...

Collections Livre 3 - Acquisition.com $100M Series
*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you... ... En savoir plus

$20.34 CAD

*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you...
... En savoir plus
Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

par Gary Vaynerchuk ...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media ... En savoir plus

Prix courant $18.99 CAD Maintenant $2.99 CAD

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media
... En savoir plus
The Sweaty Startup

How to Get Rich Doing Boring Things

par Nick Huber ...

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. ... En savoir plus

Prix courant $14.99 CAD Maintenant $1.99 CAD

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea.
... En savoir plus
Leadership absolu : Les méthodes d’un Navy SEAL pour mener vos équipes vers le succès

Traduit par Sylvie Deraime, Valentine Palfrey ...

par Jocko Willink ...

Apprenez à décider.Apprenez à prendre les commandes.Apprenez à contrôler vos émotions et à dire la vérité.APPRENEZ À DIRIGER.Le leadership est l’une des aptitudes les plus difficiles à maîtriser ; mais il existe des stratégies et des tactiques, testées et éprouvées sur le terrain, pour mener n’importe quelle équipe au succès.Comment être désigné comme leader ? Quelle communication adopter ? ... En savoir plus

$20.99 CAD

Apprenez à décider.Apprenez à prendre les commandes.Apprenez à contrôler vos émotions et à dire la vérité.APPRENEZ À DIRIGER.Le leadership est l’une des aptitudes les plus difficiles à maîtriser ; mais il existe des stratégies et des tactiques, testées et éprouvées sur le terrain, pour mener n’importe quelle équipe au succès.Comment être désigné comme leader ? Quelle communication adopter ?
... En savoir plus
Le Mom Test: Comment Parler Avec les Clients et Apprendre si Votre Idée d'Entreprise est Bonne, Quand Tout le Monde Vous Ment

par Rob Fitzpatrick ...

Le Mom Test est un guide rapide et pratique qui vous fera économiser du temps, de l'argent et de la peine.Ils disent que vous ne devriez pas demander à votre mère si votre entreprise est une bonne idée, parce qu'elle vous aime et vous mentira. Techniquement c'est vrai, mais ils passent à côté de l'essentiel. Vous ne devriez demander à personne si votre entreprise est une bonne idée. C'est une ... En savoir plus

$12.99 CAD ou Gratuit avec Kobo Plus

Le Mom Test est un guide rapide et pratique qui vous fera économiser du temps, de l'argent et de la peine.Ils disent que vous ne devriez pas demander à votre mère si votre entreprise est une bonne idée, parce qu'elle vous aime et vous mentira. Techniquement c'est vrai, mais ils passent à côté de l'essentiel. Vous ne devriez demander à personne si votre entreprise est une bonne idée. C'est une
... En savoir plus
They Ask, You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

par Marcus Sheridan ...

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much moreIn today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is ... En savoir plus

$22.99 CAD

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much moreIn today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is
... En savoir plus
The Transparent Sales Leader

How The Power of Sincerity, Science & Structure Can Transform Your Sales Team's Results

par Todd Caponi ...

The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to implement framework for today’s sales leaders.Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand and-implement structure to help you get the job, plan, ... En savoir plus

$11.99 CAD

The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to implement framework for today’s sales leaders.Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand and-implement structure to help you get the job, plan,
... En savoir plus
From Impossible to Inevitable

How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

par Aaron Ross, Jason Lemkin ...

Break your revenue records with Silicon Valley’s “growth bible”“This book makes very clear how to get to hyper-growth and the work needed to actually get there”Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling ... En savoir plus

$24.99 CAD

Break your revenue records with Silicon Valley’s “growth bible”“This book makes very clear how to get to hyper-growth and the work needed to actually get there”Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling
... En savoir plus
Selling Benefits

Lessons Learned, Voyages Travelled, Stories Shared

par Dave Patriarche ...

Lessons Learned - Voyages Travelled - Stories SharedThis is not just a book about selling employee benefits, another sales manual or a book about sailing trips and travelling the world. SELLING BENEFITS is all that and more, in an easy and entertaining read. You will enjoy and make use of the lessons shared to improve both yourself and your practice. Your business relationships will thrive and be ... En savoir plus

$7.99 CAD

Lessons Learned - Voyages Travelled - Stories SharedThis is not just a book about selling employee benefits, another sales manual or a book about sailing trips and travelling the world. SELLING BENEFITS is all that and more, in an easy and entertaining read. You will enjoy and make use of the lessons shared to improve both yourself and your practice. Your business relationships will thrive and be
... En savoir plus
Revenu de base : comment le financer ? (Tome 2)

par Collectif ...

Ce second volume présente les multiples propositions concre`tes de mise en oeuvre du revenu de base, les différentes pistes de financement et répond à l’objection : le revenu de base coûte-t-il trop cher ?Après avoir présenté les multiples justifications du revenu de base dans le livre préce´dent, Revenu de base : un outil pour construire le XXIe sie`cle,? ce manuel donne la possibilite´ au ... En savoir plus

$13.99 CAD

Ce second volume présente les multiples propositions concre`tes de mise en oeuvre du revenu de base, les différentes pistes de financement et répond à l’objection : le revenu de base coûte-t-il trop cher ?Après avoir présenté les multiples justifications du revenu de base dans le livre préce´dent, Revenu de base : un outil pour construire le XXIe sie`cle,? ce manuel donne la possibilite´ au
... En savoir plus
To Sell Is Human

The Surprising Truth About Moving Others

par Daniel H. Pink ...

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... En savoir plus

$16.99 CAD

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
... En savoir plus
Decoded

The Science Behind Why We Buy

par Phil Barden ...

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically ... En savoir plus

$16.99 CAD

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically
... En savoir plus
La gestion des entreprises sociales

Economie et objectifs sociaux dans les entreprises belges

par Sybille Mertens ...

Comment mener un projet entrepreneurial en le mettant au service de l'Homme ?Si elles partagent avec les entreprises « classiques » l'affirmation d'un projet de nature économique et la nécessité de dégager des excédents pour en assurer la pérennité, les entreprises sociales se distinguent cependant très clairement par leur finalité : la recherche des bénéfices n'y est pas une fin en soi, elle ... En savoir plus

$59.99 CAD

Comment mener un projet entrepreneurial en le mettant au service de l'Homme ?Si elles partagent avec les entreprises « classiques » l'affirmation d'un projet de nature économique et la nécessité de dégager des excédents pour en assurer la pérennité, les entreprises sociales se distinguent cependant très clairement par leur finalité : la recherche des bénéfices n'y est pas une fin en soi, elle
... En savoir plus
Sustainable Event Management

A Practical Guide

par Meegan Jones ...

Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate, and manage event sustainability issues and impacts and to use the event for good – events of any style and scale, anywhere in the world.Each year events of every shape and size are held globally: from community events, school ... En savoir plus

$93.63 CAD

Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate, and manage event sustainability issues and impacts and to use the event for good – events of any style and scale, anywhere in the world.Each year events of every shape and size are held globally: from community events, school
... En savoir plus
No Thanks, I'm Just Looking

Sales Techniques for Turning Shoppers into Buyers

par Harry J. Friedman ...

Secrets of the trade from the master of retail selling and sales trainingNo Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's ... En savoir plus

$19.99 CAD

Secrets of the trade from the master of retail selling and sales trainingNo Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's
... En savoir plus
Selling Above and Below the Line

Convince the C-Suite. Win Over Management. Secure the Sale.

par William Miller ...

Most salespeople work hard to become proficient in reaching the frontline managers in their markets. However, a salesperson who wishes to achieve long-lasting success with a client will learn how to also appeal to top-level executives from an “above the line” perspective.Master sales trainer Skip Miller shows how to simultaneously sell to both the frontline manager as well as the executive who is ... En savoir plus

$9.99 CAD

Most salespeople work hard to become proficient in reaching the frontline managers in their markets. However, a salesperson who wishes to achieve long-lasting success with a client will learn how to also appeal to top-level executives from an “above the line” perspective.Master sales trainer Skip Miller shows how to simultaneously sell to both the frontline manager as well as the executive who is
... En savoir plus
The Introvert's Edge

How the Quiet and Shy Can Outsell Anyone

par Derek Lewis, Matthew Pollard ...

Collections series The Introvert’s Edge Series
A Most Highly-Rated Sales Books of All Time (HubSpot)A Best Introvert Book of All Time (BookAuthority)Success lies in leveraging your strengths, not changing who you are.Sales is a skill just like any other, which anyone can learn and master – including the introvert who is more comfortable alone than in the sales field. As with any type of success, it’s all about learning how to leverage your ... En savoir plus

$8.99 CAD

A Most Highly-Rated Sales Books of All Time (HubSpot)A Best Introvert Book of All Time (BookAuthority)Success lies in leveraging your strengths, not changing who you are.Sales is a skill just like any other, which anyone can learn and master – including the introvert who is more comfortable alone than in the sales field. As with any type of success, it’s all about learning how to leverage your
... En savoir plus
SPIN Selling

par Neil Rackham ...

The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar ... En savoir plus

$40.19 CAD

The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar
... En savoir plus
The Thank You Economy

par Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... En savoir plus

$16.99 CAD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... En savoir plus

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