Ventes et art de vendre dans Marketing et ventes et Commerce et finance eBooks

Jordan Belfort, le loup de Wall Street : Vendre

Les secrets de ma méthode

par Jordan Belfort ...

Quel est votre principal atout professionnel... et dans la vie ?VOTRE POUVOIR DE PERSUASIONJordan Belfort, incarné par Leonardo di Caprio dans le film Le Loup de Wall Street, a décrypté le code qui permet de vendre n’importe quoi à n’importe qui. Une méthode illustrée dans une scène culte : « vends-moi ce stylo », et qui doit être utilisée à bon escient.Vendeur ou chef d’entreprise, ce livre vous ... En savoir plus

Prix courant $20.99 CAD Maintenant $10.99 CAD ou Gratuit avec Kobo Plus

Quel est votre principal atout professionnel... et dans la vie ?VOTRE POUVOIR DE PERSUASIONJordan Belfort, incarné par Leonardo di Caprio dans le film Le Loup de Wall Street, a décrypté le code qui permet de vendre n’importe quoi à n’importe qui. Une méthode illustrée dans une scène culte : « vends-moi ce stylo », et qui doit être utilisée à bon escient.Vendeur ou chef d’entreprise, ce livre vous
... En savoir plus
The Business of Being an Artist

Sixth Edition

par Daniel Grant ...

You've got the artistic talent; now learn how to make a career out of it!Fine artists are taught many things about the craft of art in various art schools and university art programs, but rarely do they learn much if anything about how to make a career of their talents. The Business of Being an Artist, now in its sixth edition, contains information on how artists may develop a presence in the art ... En savoir plus

$21.59 CAD

You've got the artistic talent; now learn how to make a career out of it!Fine artists are taught many things about the craft of art in various art schools and university art programs, but rarely do they learn much if anything about how to make a career of their talents. The Business of Being an Artist, now in its sixth edition, contains information on how artists may develop a presence in the art
... En savoir plus
The Sweaty Startup

How to Get Rich Doing Boring Things

par Nick Huber ...

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. ... En savoir plus

$14.99 CAD

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea.
... En savoir plus
How to Win Friends and Influence People

par Dale Carnegie ...

How to Win Friends and Influence People is a self-help book written by Dale Carnegie, published in 1936. Over 30 million copies have been sold world-wide, making it one of the best-selling books of all time. In 2011, it was number 19 on Time Magazine's list of the 100 most influential books.As relevant as ever before, Dale Carnegie's principles endure, and will help you achieve your maximum ... En savoir plus

$1.39 CAD

How to Win Friends and Influence People is a self-help book written by Dale Carnegie, published in 1936. Over 30 million copies have been sold world-wide, making it one of the best-selling books of all time. In 2011, it was number 19 on Time Magazine's list of the 100 most influential books.As relevant as ever before, Dale Carnegie's principles endure, and will help you achieve your maximum
... En savoir plus
Le livre des décisions

par Mikael Krogerus, Roman Tschäppeler ...

De Bourdieu au Swot, 50 modèles à appliquer pour mieux réfléchir !Comment identifier le marché adapté à votre produit ? Est-ce le bon moment pour changer de travail ? Comment résoudre un conflit de façon à ce que chacun en sorte gagnant ? Qu'est-ce qui peut vous rendre plus heureux et plus efficace ?Pour répondre à toutes ces questions essentielles, il vous suffit d'utiliser l'un des 50 meilleurs ... En savoir plus

Prix courant $15.99 CAD Maintenant $4.99 CAD

De Bourdieu au Swot, 50 modèles à appliquer pour mieux réfléchir !Comment identifier le marché adapté à votre produit ? Est-ce le bon moment pour changer de travail ? Comment résoudre un conflit de façon à ce que chacun en sorte gagnant ? Qu'est-ce qui peut vous rendre plus heureux et plus efficace ?Pour répondre à toutes ces questions essentielles, il vous suffit d'utiliser l'un des 50 meilleurs
... En savoir plus
The Science of Self-Discipline

The Willpower, Mental Toughness, and Self-Control to Resist Temptation and Achieve Your Goals

par Peter Hollins ...

Your best intentions are not enough. Learn to scientifically engineer a disciplined life, become relentless, and never give up.Whatever you want in your life, self-discipline is the missing piece. Goals will remain dreams if you make the mistake of relying on motivation and your best drawn plans.The Science of Self-Discipline is a deep look into what allows us to resist our worst impulses and ... En savoir plus

$4.99 CAD ou Gratuit avec Kobo Plus

Your best intentions are not enough. Learn to scientifically engineer a disciplined life, become relentless, and never give up.Whatever you want in your life, self-discipline is the missing piece. Goals will remain dreams if you make the mistake of relying on motivation and your best drawn plans.The Science of Self-Discipline is a deep look into what allows us to resist our worst impulses and
... En savoir plus
The Transparent Sales Leader

How The Power of Sincerity, Science & Structure Can Transform Your Sales Team's Results

par Todd Caponi ...

The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to implement framework for today’s sales leaders.Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand and-implement structure to help you get the job, plan, ... En savoir plus

$11.99 CAD

The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to implement framework for today’s sales leaders.Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand and-implement structure to help you get the job, plan,
... En savoir plus
SPIN Selling

par Neil Rackham ...

The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar ... En savoir plus

$40.99 CAD

The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar
... En savoir plus
Selling Benefits

Lessons Learned, Voyages Travelled, Stories Shared

par Dave Patriarche ...

Lessons Learned - Voyages Travelled - Stories SharedThis is not just a book about selling employee benefits, another sales manual or a book about sailing trips and travelling the world. SELLING BENEFITS is all that and more, in an easy and entertaining read. You will enjoy and make use of the lessons shared to improve both yourself and your practice. Your business relationships will thrive and be ... En savoir plus

$7.99 CAD

Lessons Learned - Voyages Travelled - Stories SharedThis is not just a book about selling employee benefits, another sales manual or a book about sailing trips and travelling the world. SELLING BENEFITS is all that and more, in an easy and entertaining read. You will enjoy and make use of the lessons shared to improve both yourself and your practice. Your business relationships will thrive and be
... En savoir plus
Revenu de base : comment le financer ? (Tome 2)

par Collectif ...

Ce second volume présente les multiples propositions concre`tes de mise en oeuvre du revenu de base, les différentes pistes de financement et répond à l’objection : le revenu de base coûte-t-il trop cher ?Après avoir présenté les multiples justifications du revenu de base dans le livre préce´dent, Revenu de base : un outil pour construire le XXIe sie`cle,? ce manuel donne la possibilite´ au ... En savoir plus

$13.99 CAD

Ce second volume présente les multiples propositions concre`tes de mise en oeuvre du revenu de base, les différentes pistes de financement et répond à l’objection : le revenu de base coûte-t-il trop cher ?Après avoir présenté les multiples justifications du revenu de base dans le livre préce´dent, Revenu de base : un outil pour construire le XXIe sie`cle,? ce manuel donne la possibilite´ au
... En savoir plus
Public Opinion

With linked Table of Contents

par Walter Lippmann ...

Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary. ... En savoir plus

$1.99 CAD ou Gratuit avec Kobo Plus

Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary.
... En savoir plus
La gestion des entreprises sociales

Economie et objectifs sociaux dans les entreprises belges

par Sybille Mertens ...

Comment mener un projet entrepreneurial en le mettant au service de l'Homme ?Si elles partagent avec les entreprises « classiques » l'affirmation d'un projet de nature économique et la nécessité de dégager des excédents pour en assurer la pérennité, les entreprises sociales se distinguent cependant très clairement par leur finalité : la recherche des bénéfices n'y est pas une fin en soi, elle ... En savoir plus

$59.99 CAD

Comment mener un projet entrepreneurial en le mettant au service de l'Homme ?Si elles partagent avec les entreprises « classiques » l'affirmation d'un projet de nature économique et la nécessité de dégager des excédents pour en assurer la pérennité, les entreprises sociales se distinguent cependant très clairement par leur finalité : la recherche des bénéfices n'y est pas une fin en soi, elle
... En savoir plus
No Thanks, I'm Just Looking

Sales Techniques for Turning Shoppers into Buyers

par Harry J. Friedman ...

Secrets of the trade from the master of retail selling and sales trainingNo Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's ... En savoir plus

$19.99 CAD

Secrets of the trade from the master of retail selling and sales trainingNo Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's
... En savoir plus
The Thank You Economy

par Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... En savoir plus

$16.99 CAD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... En savoir plus
A Road Well Traveled: Profiles Of America's Great Automobile Pioneers

par Daniel Alef ...

The great American automotive pioneers were entrepreneurial inventors and visionaries who changed the American landscape and brought us a new national culture. These pioneers lifted the veil of isolation that enveloped most pre-twentieth century Americans and made it possible for the average person to travel whenever and wherever he or she pleased. Automobiles changed the concept of transportation ... En savoir plus

$16.99 CAD

The great American automotive pioneers were entrepreneurial inventors and visionaries who changed the American landscape and brought us a new national culture. These pioneers lifted the veil of isolation that enveloped most pre-twentieth century Americans and made it possible for the average person to travel whenever and wherever he or she pleased. Automobiles changed the concept of transportation
... En savoir plus
L'écologie libertaire d'André Gorz : Démocratiser le travail, libérer le temps

par Céline Marty ...

« Lip, Larzac, même combat ! » Au cœur des années 1970, luttes écologistes et émancipation du travail aliénant se rejoignent. Au centre de cette convergence, un mot d’ordre : l’autogestion. Conceptualisée dans l’effervescence contestataire des années 1960 et 1970 par André Gorz, héritier de Sartre et de Marx, l’autogestion est une réponse à l’aliénation du sujet dans toutes ses conditions ... En savoir plus

$26.99 CAD

« Lip, Larzac, même combat ! » Au cœur des années 1970, luttes écologistes et émancipation du travail aliénant se rejoignent. Au centre de cette convergence, un mot d’ordre : l’autogestion. Conceptualisée dans l’effervescence contestataire des années 1960 et 1970 par André Gorz, héritier de Sartre et de Marx, l’autogestion est une réponse à l’aliénation du sujet dans toutes ses conditions
... En savoir plus
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

Four Must-Win Conversations to Keep and Grow Your Customers

par Erik Peterson, Tim Riesterer ...

Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansionIndustry analysts report that up 70-80% of business growth comes from existing customers.So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to ... En savoir plus

$40.99 CAD

Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansionIndustry analysts report that up 70-80% of business growth comes from existing customers.So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to
... En savoir plus
The Lost Art of Closing

Winning the Ten Commitments That Drive Sales

par Anthony Iannarino ...

“Always be closing!” —Glengarry Glen Ross, 1992“Never Be Closing!” —a sales book title, 2014“?????” —salespeople everywhere, 2017For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close.But these tactics often alienated ... En savoir plus

$15.99 CAD

“Always be closing!” —Glengarry Glen Ross, 1992“Never Be Closing!” —a sales book title, 2014“?????” —salespeople everywhere, 2017For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close.But these tactics often alienated
... En savoir plus
Communiquer avec authenticité et rester vrai

par Sylviane Cannio ...

Coachez votre communication !Comment être plus sûr de soi et se défaire de ses masques ? Comment se libérer des jeux de pouvoir et des mesquineries ? Comment mieux se connaître et être plus authentique au quotidien ?Pour faciliter les relations interpersonnelles en entreprise, Sylviane Cannio propose un panel d'outils fréquemment utilisés en coaching. PNL, analyse transactionnelle, systémique, ... En savoir plus

$23.99 CAD

Coachez votre communication !Comment être plus sûr de soi et se défaire de ses masques ? Comment se libérer des jeux de pouvoir et des mesquineries ? Comment mieux se connaître et être plus authentique au quotidien ?Pour faciliter les relations interpersonnelles en entreprise, Sylviane Cannio propose un panel d'outils fréquemment utilisés en coaching. PNL, analyse transactionnelle, systémique,
... En savoir plus
Lies and Liars

How and Why Sociopaths Lie and How You Can Detect and Deal with Them

par Gini Graham Scott ...

Approximately 12 million Americans, or one in twenty-five, are sociopaths. But what does this statistic mean? What exactly is a sociopath? What do they do to be labeled as such? And how many people are affected by them? While everyday lying has become acceptable and even socially necessary, it is often difficult to discover when someone is manipulating you through lies or other actions. Since a ... En savoir plus

$18.99 CAD

Approximately 12 million Americans, or one in twenty-five, are sociopaths. But what does this statistic mean? What exactly is a sociopath? What do they do to be labeled as such? And how many people are affected by them? While everyday lying has become acceptable and even socially necessary, it is often difficult to discover when someone is manipulating you through lies or other actions. Since a
... En savoir plus
A History of Brands

Origins of Consumer Markets

par Richard Shear, Mark Kingsley ...

Collections series SVA Masters in Branding
Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a ... En savoir plus

$26.39 CAD

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a
... En savoir plus
The SaaS Sales Method for Account Executives: How to Win Customers

Sales Blueprints, #5

par Jacco van der Kooij, Winning By Design ...

Collections Livre 5 - Sales Blueprints
Sales account executives today face challenges from all directions. Customers want to do their own research. Sales cycles are shorter. Contract sizes are smaller. And few companies have the time or resources to invest in ongoing sales training. This set of Blueprints provides a detailed and structured approach to succeeding as a sales account executive. With advice for both individual salespeople ... En savoir plus

$32.99 CAD ou Gratuit avec Kobo Plus

Sales account executives today face challenges from all directions. Customers want to do their own research. Sales cycles are shorter. Contract sizes are smaller. And few companies have the time or resources to invest in ongoing sales training. This set of Blueprints provides a detailed and structured approach to succeeding as a sales account executive. With advice for both individual salespeople
... En savoir plus
Selling the Invisible

A Field Guide to Modern Marketing

par Harry Beckwith ...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... En savoir plus

$13.99 CAD

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... En savoir plus
When Buyers Say No

Essential Strategies for Keeping a Sale Moving Forward

par Tom Hopkins, Ben Katt ...

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key.It all starts with how the ... En savoir plus

$19.99 CAD

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key.It all starts with how the
... En savoir plus

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