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Livre audio

Doughnut Economics

The must-read book that redefines economics for a world in crisis

par Kate Raworth ...

Lu par Kate Raworth ...

Version Longue

10 heure 49 min

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... En savoir plus

CHF 11.60

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all
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Livre audio

McMindfulness

How Mindfulness Became the New Capitalist Spirituality

par Ronald E Purser ...

Lu par Jeff Harding ...

Version Longue

8 heure 35 min

Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have called it a revolution.The evangelical promotion of mindfulness as a panacea for all that ails us has begun to give way to a backlash, with questions arising ... En savoir plus

CHF 13.51 ou Gratuit avec Kobo Plus

Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have called it a revolution.The evangelical promotion of mindfulness as a panacea for all that ails us has begun to give way to a backlash, with questions arising
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Livre audio

The Frictionless Organization

Deliver Great Customer Experiences with Less Effort

par David Jaffe, Bill Price ...

Lu par Caroline Miller ...

Version Longue

8 heure 8 min

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place. ... En savoir plus

CHF 16.92 ou Gratuit avec Kobo Plus

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place.
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Livre audio

Mindmasters (Gary Tiedmann narration)

The Data-Driven Science of Predicting and Changing Human Behavior

par Sandra Matz ...

Lu par Gary Tiedemann ...

Version Longue

6 heure 37 min

As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In ... En savoir plus

CHF 16.92 ou Gratuit avec Kobo Plus

As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In
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Livre audio

American Bulk

Essays on Excess

par Emily Mester ...

Lu par Chloe Cannon ...

Version Longue

7 heure 38 min

What if we explored our relationship to consumption with the same depth and feeling we use to tell stories of great loves and losses?Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and ... En savoir plus

CHF 16.92 ou Gratuit avec Kobo Plus

What if we explored our relationship to consumption with the same depth and feeling we use to tell stories of great loves and losses?Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and
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Livre audio

The Wisdom of Crowds

Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

par James Surowiecki ...

Lu par Erik Singer ...

Version Abrégée

5 heure 53 min

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... En savoir plus

CHF 10.44

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant
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Livre audio

Buyer Aware

Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

par Marta L. Tellado ...

Lu par Molly Parker Myers ...

Version Longue

9 heure 13 min

In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once ... En savoir plus

CHF 19.99

In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once
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Livre audio

Hidden YES, The

Decoding Consumer Psychology to Boost Sales in Finance and Insurance

par Matt Sucha ...

Lu par Tim Morgan ...

Version Longue

5 heure 54 min

Why do customers hesitate or walk away even when the offer is great?How do you sell more without cutting prices or adding benefits?What are the three critical mistakes that ruin most sales efforts?The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers.Packed with real-world case studies, this book shows you how to remove the invisible barriers ... En savoir plus

CHF 9.27 ou Gratuit avec Kobo Plus

Why do customers hesitate or walk away even when the offer is great?How do you sell more without cutting prices or adding benefits?What are the three critical mistakes that ruin most sales efforts?The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers.Packed with real-world case studies, this book shows you how to remove the invisible barriers
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Livre audio

La maldición del ganador

Anomalías de la psicología económica: pasado y presente

par Richard H. Thaler, Alex O. Imas ...

Lu par Mario (Voz de IA), José (Voz de IA) ...

Collection series Deusto
Version Longue

10 heure 56 min

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Cómo evitar que el ego y la competencia nos hagan pagar de másHace más de treinta años, Richard Thaler introdujo a los lectores en la psicología económica con su influyente sección periodística «Anomalies», escrita con colaboradores como Daniel Kahneman y Amos Tversky. Aquellos artículos provocadores cuestionaban una idea fundamental de la economía —que las personas son optimizadoras racionales y
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Livre audio

Misbelief

What Makes Rational People Believe Irrational Things

par Dan Ariely ...

Lu par Simon Jones ...

Version Longue

9 heure 57 min

'Thoughtful, moving and well-written' - Yuval Noah Harari'An urgent examination of the human attraction to misinformation' - Daniel H. PinkMisinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth.In Misbelief social scientist Dan ... En savoir plus

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從消費心理學看銷售，洞悉顧客的想法：掌握消費者的心，用一句話勾起潛藏購買欲

par 李征坤, 楊雙貴, 劉智惠 ...

Version Longue

40 min

行銷是一場心理博弈利用消費者的心理弱點和變化達成交易透過精準的心理引導，實現互惠雙贏的目標如何才能夠真正吸引消費者的注意？顧客不開口，你也能明白【達成交易為什麼那麼難】一個交易的實現背後，蘊含著無數消費者心理的微妙變化。從顧客的視角來看，為何有些人情願花費大筆金錢購買商品或服務？他們追求的是什麼？又有哪些在購買過程中扮演關鍵角色的因素，影響著消費結果？從習慣性購買到對商品的實質需求，本書將深入剖析不同類型的消費心理，幫助您更準確地理解顧客的要求和期望。透過了解消費者的實際需求與心理轉變，掌握如何有效讀懂顧客的消費心理，將成為您在商業競爭中立於不敗之地的關鍵。【精準鎖定顧客痛點，贏得市場主導權】宣傳是商業競爭的重要一環，本書詳細闡述了該如何擊中顧客的痛點。透過錯位、定位，樹立顧客樂於模仿的榜樣，製造「吃不到的葡萄最甜」的感覺，抑或是講好產品的故事等方式，都能有效地吸引顧客。此外 ... En savoir plus

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Caffe latte-reglen

Sådan bruger du din hjerne og dine følelser til at blive aktiemillionær

par Lene Nording-Grooss, Jon Sigurd Wegener, Selina Mandal ...

Lu par Lene Nording-Grooss, Jon Sigurd Wegener ...

Version Longue

6 heure 42 min

Investering og handel med aktier er blevet en beskæftigelse for almindelige mennesker. 1000 kr. i banken eller i madrassen mister lynhurtigt sin værdi. Men 1000 kr. fordelt på et par investeringer kan næsten ikke undgå at vokse. Springer man fx halvdelen af sine caffe latter over, har man allerede en god portion penge til at investere.Denne bog fortæller – med en stærk baggrund i både økonomi og ... En savoir plus

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Livre audio

HOLD

The Suffering Economy of Customer Service, And the Revolt That's Long Overdue

par Amas Tenumah ...

Lu par Amas Tenumah ...

Version Longue

5 heure 22 min

"LET ME TALK TO A HUMAN!" We’ve all shouted it. Whispered it. Thought it while rage-pressing zero. In HOLD: THE SUFFERING ECONOMY OF CUSTOMER SERVICE, Amas Tenumah delivers a searing indictment of how modern service was designed—not to help you, but to wear you down. This isn't a how-to. It's a how-dare-you.Tenumah draws from years inside the belly of the corporate beast, where service is measured ... En savoir plus

CHF 13.69 ou Gratuit avec Kobo Plus

"LET ME TALK TO A HUMAN!" We’ve all shouted it. Whispered it. Thought it while rage-pressing zero. In HOLD: THE SUFFERING ECONOMY OF CUSTOMER SERVICE, Amas Tenumah delivers a searing indictment of how modern service was designed—not to help you, but to wear you down. This isn't a how-to. It's a how-dare-you.Tenumah draws from years inside the belly of the corporate beast, where service is measured
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Livre audio

DARK PSYCHOLOGY: The art of Mind Control using Tactics of Motivation, Persuasion, Manipulation, and Coercion

par Matthew Varner ...

Lu par dms ...

Version Longue

7 heure 40 min

Dark Psychology is a study of human condition in relation to the psychological nature of humans to prey on others. This book is a complete guide written to be heard, designed to walk you through the most dark psychology techniques ever created. This book will launch you into command of every situation and allow you to control every person you meet. It will teach you how to protect your allies and ... En savoir plus

CHF 12.05 ou Gratuit avec Kobo Plus

Dark Psychology is a study of human condition in relation to the psychological nature of humans to prey on others. This book is a complete guide written to be heard, designed to walk you through the most dark psychology techniques ever created. This book will launch you into command of every situation and allow you to control every person you meet. It will teach you how to protect your allies and
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Livre audio

Customer Loyalty: The Ultimate Guide on How to Ensure Customer Loyalty, Learn the Blueprint on How You Can Retain Your Customer Base And Keep Them Coming Back For More

par Will Grason ...

Lu par Stella June ...

Version Longue

36 min

Customer Loyalty: The Ultimate Guide on How to Ensure Customer Loyalty, Learn the Blueprint on How You Can Retain Your Customer Base And Keep Them Coming Back For MoreCustomer loyalty is a very important element in every business relationship. Customer loyalty would derive from customer's satisfaction from your product or services, positive customer experiences, and the overall value of the goods ... En savoir plus

CHF 3.68 ou Gratuit avec Kobo Plus

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Livre audio

Customer-Centric Marketing Bundle, 2 in 1 Bundle

par Jeanine Marks, Alexis Chang ...

Lu par Marcus Mulenga ...

Version Longue

18 min

Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid ... En savoir plus

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Livre audio

Dark Patterns, Deceptive Design, and the Law

AI’s Hidden Influence on Our Digital Experience

par MR Leiser ...

Lu par David Monteath, Harry Brignull ...

Version Longue

14 heure 17 min

Bloomsbury presents Dark Patterns, Deceptive Design, and the Law: AI’s Hidden Influence on Our Digital Experience by MR Leiser read by David MonteathThis book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences.These hidden design strategies – ... En savoir plus

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Livre audio

Work Shop

The consumer-driven transformation of Commercial Real Estate

par Joe Brady ...

Lu par Joe Brady ...

Version Longue

4 heure 50 min

Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service ... En savoir plus

CHF 8.86 ou Gratuit avec Kobo Plus

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Livre audio

The Inner Game of Selling

Discovering the Hidden Forces that Determine Your Success

par Ron Willingham ...

Lu par Ron Willingham ...

Version Abrégée

2 heure 17 min

Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain ... En savoir plus

CHF 12.08

Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain
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Livre audio

Risk Mein Ishq Nahi

par Vivek Kaul ...

Lu par Vivek Kaul ...

Collection Livre audio 10 - Economics, Ek Prem Katha
Version Longue

28 min

जिंदगी में रिस्क लेंगे तो आगे बढ़ेंगे, लेकिन रिस्क लेने का मतलब खुद को बर्बाद कर देना नहीं होता. जुनून ज़रूरी है, लेकिन जोश में होश खो बैठना कोई बुद्धिमानी का काम नही. इस एपिसोड में जानिये कि रिस्क से इश्क का क्या कनेक्शन है. ... En savoir plus

CHF 3.00

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Livre audio

Generation We

The Power and Promise of Gen Z

par AnneMarie Hayek ...

Lu par AnneMarie Hayek ...

Version Longue

6 heure 49 min

There are moments when the normal flow of time catches, hesitates, and shifts direction.2020 was one of these moments.Now, at this critical juncture, a new generation is coming of age and demanding a reckoning: Generation Z. Three billion strong, they’re at the center of the most pivotal issues of our time, from reimagining how we live on our changing planet to enacting a new mandate for racial ... En savoir plus

CHF 9.33 ou Gratuit avec Kobo Plus

There are moments when the normal flow of time catches, hesitates, and shifts direction.2020 was one of these moments.Now, at this critical juncture, a new generation is coming of age and demanding a reckoning: Generation Z. Three billion strong, they’re at the center of the most pivotal issues of our time, from reimagining how we live on our changing planet to enacting a new mandate for racial
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Livre audio

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The Experience When Business Meets Design

par Brian Solis ...

Lu par Steven Menasche ...

Version Longue

6 heure 25 min

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.Great products are no longer good enough to ... En savoir plus

CHF 22.55

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.Great products are no longer good enough to
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Livre audio

Behavioral Science in Marketing: Practical Psychology to Craft Persuasive Campaigns, Influence Decisions, and Ethically Boost Sales

par Eric Langford ...

Lu par Eric Langford ...

Version Longue

2 heure 15 min

Master ethical persuasion and consumer psychology to turn flat campaigns into high-converting revenue drivers. Whether strategizing on your morning commute or enjoying focused workday learning, this actionable framework reveals how real people make decisions under uncertainty. Stop relying on purely rational arguments and start working with human nature instead of fighting against it.Perfect for ... En savoir plus

CHF 8.05 ou Gratuit avec Kobo Plus

Master ethical persuasion and consumer psychology to turn flat campaigns into high-converting revenue drivers. Whether strategizing on your morning commute or enjoying focused workday learning, this actionable framework reveals how real people make decisions under uncertainty. Stop relying on purely rational arguments and start working with human nature instead of fighting against it.Perfect for
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Livre audio

The Complete Strategy Guide to Day Trading for a Living in 2019: Revealing the Best Up-to-Date Forex, Options, Stock and Swing Trading Strategies of 2019 (Beginners Guide)

par Mark Vogel ...

Lu par Jason Belvill ...

Version Longue

3 heure 16 min

Do you want to start Trading and live your best life? Are you looking to make money fast? Then this book is for you!This book will give you the potential to take a small sum of money and turn it into a larger sum of money within the same day! What more could you possibly want? It doesn’t get much better than that. After reading this book, it’s safe to say that you’ll never want to work a normal ... En savoir plus

CHF 9.33 ou Gratuit avec Kobo Plus

Do you want to start Trading and live your best life? Are you looking to make money fast? Then this book is for you!This book will give you the potential to take a small sum of money and turn it into a larger sum of money within the same day! What more could you possibly want? It doesn’t get much better than that. After reading this book, it’s safe to say that you’ll never want to work a normal
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