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Livres audio Comportement du consommateur

Si vous aimez les livres audio Comportement du consommateur, alors vous allez adorer cette sélection.
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  • Livre audio

    Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    par Kate Raworth ...
    Lu par Kate Raworth ...

    Version Longue

    10 heure 49 min

    Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... En savoir plus

    CHF 11.56

  • Livre audio

    50 Perspectivas De Economía Conductual Para Transformar Tus Decisiones En 7 Minutos Cada Una

    Descubre cómo aplicar principios de economía conductual para tomar decisiones más inteligentes y efectivas en solo 7 minutos

    par Nietsnie Trebla ...
    Lu par Voz Digital Sara G ...

    Version Longue

    8 heure 51 min

    Este audiolibro está narrado por una voz digital.Descubre el poder transformador de la economía conductual con '50 Perspectivas de Economía Conductual para Transformar tus Decisiones en 7 Minutos Cada Una'. Este libro ofrece un enfoque práctico y accesible a las complejidades de la toma de decisiones, desglosando 50 conceptos clave en breves capítulos que te permitirán comprender y aplicar ... En savoir plus

    CHF 2.36 ou Gratuit avec Kobo Plus

  • Livre audio

    How Confidence Works

    The new science of self-belief

    par Ian Robertson ...
    Lu par Ian Robertson ...

    Version Longue

    9 heure 46 min

    Brought to you by Penguin.Why do boys instinctively bullshit more than girls?How do economic recessions shape a generation's confidence?Can we have too much confidence and, if so, what are the consequences?Imagine we could discover something that could make us richer, healthier, longer-living, smarter, kinder, happier, more motivated and more innovative. Ridiculous, you might say... What is th... ... En savoir plus

    CHF 13.66

  • Livre audio

    Reimagining Capitalism

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    par Rebecca Henderson ...
    Lu par Lucinda Clare ...

    Version Longue

    10 heure 39 min

    Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one ... En savoir plus

    CHF 13.66

  • Livre audio

    Rockonomics

    What the Music Industry Can Teach Us About Economics (and Our Future)

    par Alan Krueger ...
    Lu par Fred Berman ...

    Version Longue

    9 heure 6 min

    'An entertaining guide to economics by a former adviser to Barack Obama that uses the lessons of the music business to explain what is happening in the rest of the world' The Times, Books of the YearAlan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the ... En savoir plus

    CHF 25.28

  • Livre audio

    Choose

    The Single Most Important Decision Before Starting Your Business

    par Ryan Levesque ...
    Lu par Ryan Levesque ...

    Version Longue

    4 heure 32 min

    For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--hasguided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional ... En savoir plus

    CHF 7.90

  • Livre audio

    Misbelief

    What Makes Rational People Believe Irrational Things

    par Dan Ariely ...
    Lu par Simon Jones ...

    Version Longue

    9 heure 57 min

    'Thoughtful, moving and well-written' - Yuval Noah Harari'An urgent examination of the human attraction to misinformation' - Daniel H. PinkMisinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth.In Misbelief social scientist Dan ... En savoir plus

    Avant CHF 42.99 Après CHF 37.32

  • Livre audio

    Real Influence

    Persuade Without Pushing and Gain Without Giving In

    par Mark Goulston, Dr. John Ullmen ...
    Lu par Arthur Morey ...

    Version Longue

    7 heure 28 min

    Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do ... En savoir plus

    CHF 18.95

  • Livre audio

    What Americans Really Want...Really

    The Truth About Our Hopes, Dreams, and Fears

    par Dr. Frank Luntz ...
    Lu par Dr. Frank Luntz, L.J. Ganser ...

    Version Longue

    11 heure 43 min

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market ... En savoir plus

    CHF 22.99

  • Livre audio

    HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

    par Matthew Varner ...
    Lu par dms ...

    Version Longue

    7 heure 9 min

    Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for ... En savoir plus

    CHF 11.81 ou Gratuit avec Kobo Plus

  • Livre audio

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

    par M.V. Milan ...
    Lu par Marcus Mulenga ...

    Version Longue

    28 min

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business ... En savoir plus

    CHF 3.94 ou Gratuit avec Kobo Plus

  • Livre audio

    Jytte fra Marketing er desværre gået for i dag

    Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

    par Morten Münster, Helle Harder ...
    Lu par Morten Rønnelund ...
    Collection Livre audio 1 - Jytte-serien

    Version Longue

    7 heure 29 min

    Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er ... En savoir plus

    CHF 14.70

  • Livre audio

    Customer Acquisition Bundle, 2 in 1 Bundle

    par Hazel Cary, Arin Marlowe ...
    Lu par Marcus Mulenga ...

    Version Longue

    15 min

    Customer Acquisition Bundle, 2 in 1 Bundle: Thanks for the Feedback and The Referral EngineTwo of the best ways to acquire more customers are through referrals and testimonials from your current customers. And the best thing about this is it doesn’t really cost you anything. Referral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look ... En savoir plus

    CHF 6.45 ou Gratuit avec Kobo Plus

  • Livre audio

    Decoding Consumer Choices: Advanced Strategies for Analyzing and Influencing Buying Patterns

    par Jewell Mcfarland ...
    Lu par Digital Voice Matt G ...

    Version Longue

    3 heure 19 min

    This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including ... En savoir plus

    CHF 3.58 ou Gratuit avec Kobo Plus

  • Livre audio

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    par Seth Godin ...
    Lu par Seth Godin ...

    Version Longue

    7 heure 2 min

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... En savoir plus

    CHF 13.83

  • Livre audio

    Make me not me

    Product stories as sales driver and identity builder

    par Ingemar Fredriksson ...
    Lu par Richard Kemp ...
    Collection Livre audio 3 - A few percent more

    Version Longue

    8 heure 29 min

    Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you ... En savoir plus

    CHF 18.00

  • Livre audio

    Art of Psychological Warfare, The

    Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

    par Christopher Kingler ...
    Lu par Russell Newton ...

    Version Longue

    3 heure 3 min

    Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... En savoir plus

    CHF 4.73 ou Gratuit avec Kobo Plus

  • Livre audio

    The Complete Strategy Guide to Day Trading for a Living in 2019: Revealing the Best Up-to-Date Forex, Options, Stock and Swing Trading Strategies of 2019 (Beginners Guide)

    par Mark Vogel ...
    Lu par Jason Belvill ...

    Version Longue

    3 heure 16 min

    Do you want to start Trading and live your best life? Are you looking to make money fast? Then this book is for you!This book will give you the potential to take a small sum of money and turn it into a larger sum of money within the same day! What more could you possibly want? It doesn’t get much better than that. After reading this book, it’s safe to say that you’ll never want to work a normal ... En savoir plus

    CHF 9.12 ou Gratuit avec Kobo Plus

  • Livre audio

    How to be Strategic

    par Fred Pelard ...
    Lu par Jon Glover ...

    Version Longue

    7 heure 43 min

    Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at ... En savoir plus

    CHF 13.66

  • Livre audio

    The Power of Not Thinking

    Why We Should Stop Thinking and Start Trusting Our Bodies

    par Dr Simon Roberts ...
    Lu par Jonathan Keeble ...

    Version Longue

    8 heure 27 min

    SHORTLISTED FOR BEST SPECIALIST BUSINESS BOOK AT THE BUSINESS BOOK AWARDS 2021Have you ever relied on your hand to remember your pin rather than your memory?Or acted out a golf stroke before going for it?Or listened to your gut on a big decision?In this insightful new book, leading business anthropologist Simon Roberts breaks down the revolutionary idea of embodied knowledge: the information... ... En savoir plus

    CHF 32.09

  • Livre audio

    Gouged

    The End of a Fair Price - and What That Means for Your Wallet

    par Lindsay Owens ...

    Version Longue

    7 heure 50 min

    Landlords are using software to band together and organise artificial rent hikes. Uber is spiking the price of rides when your phone's about to die. And without drivers' knowledge, car companies are installing software that reports your driving behaviour to insurance companies, so they can collude against you on insurance prices.Instead of merely driving down costs, companies are now laser-focused ... En savoir plus

    CHF 25.28

    PRÉ-COMMANDER

  • Livre audio

    Clean

    The New Science of Skin

    par James Hamblin ...
    Lu par Barrett Leddy ...

    Version Longue

    7 heure 11 min

    **Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this ... En savoir plus

    CHF 13.83

  • Livre audio

    The Art of Excellent Products

    Enchanting Customers with Premium Brand Experiences

    par Riccardo Illy ...
    Lu par Sam Rushton ...

    Version Longue

    6 heure 16 min

    Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business ... En savoir plus

    CHF 18.95

  • Livre audio

    Come What May

    An uplifting guide to navigating hard times from the UK's leading expert on recovery

    par Lucy Easthope ...
    Lu par Lucy Easthope ...

    Version Longue

    7 heure 41 min

    The inspirational new book from the bestselling author of When the Dust Settles'A shining beacon of sense and wisdom. We can all benefit from reading this brilliant book about how to respond with resilience.' RACHEL CLARKE'An unlikely superhero' SUNDAY TIMES'An amazing woman' JAMES O'BRIENWe all experience uncertainty, change and loss. How can we weather the storms, and cope ... ... En savoir plus

    CHF 25.28