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Livres audio Comportement du consommateur

Si vous aimez les livres audio Comportement du consommateur, alors vous allez adorer cette sélection.
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  • Livre audio

    Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    par Kate Raworth ...
    Lu par Kate Raworth ...

    Version Longue

    10 heure 49 min

    Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... En savoir plus

    CHF 11.56

  • Livre audio

    Big data para directivos

    par Albert Solana, Genís Roca ...
    Lu par Jesús Ramos ...

    Version Longue

    2 heure 22 min

    Dos autores de gran prestigio dentro de su sector. Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias tecnológicas, se basa, en realidad, en una práctica habitual en el ámbito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo ... En savoir plus

    CHF 12.81

  • Livre audio

    Big data para directivos

    par Albert Solana, Genís Roca ...
    Lu par Jesús Ramos ...

    Version Longue

    2 heure 22 min

    Dos autores de gran prestigio dentro de su sector. Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias tecnológicas, se basa, en realidad, en una práctica habitual en el ámbito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo ... En savoir plus

    CHF 12.81

  • Livre audio

    AI Made Simple

    How Artificial Intelligence Is Changing Your Life (Even If You Don’t Notice)

    par Alessandro Totaro ...
    Lu par Digital Voice Maxwell G ...
    Collection Livre audio 1 - Living with AI – How Artificial Intelligence Transforms Your Life

    Version Longue

    1 heures 56 min

    This audiobook is narrated by a digital voice.Artificial intelligence is no longer a sci-fi concept: it is already part of your daily life, often without you even realizing it. It decides what content you see online, suggests what to buy, influences your work, your studies, and even your everyday choices.AI Made Simple is the first volume in the series Living with AI – How Artificial Intelligence ... En savoir plus

    CHF 2.36 ou Gratuit avec Kobo Plus

  • Livre audio

    Uncopyable You

    CREATE A PERSONAL BRAND THAT GETS PEOPLE TO KNOW YOU, LIKE YOU, TRUST YOU, AND REMEMBER YOU!

    par Steve Miller, Kay Miller ...
    Lu par Steve Miller, Kay Miller ...
    Collection Livre audio 4 - Marketing and Sales Brand-Building Strategies that Work

    Version Longue

    3 heure 56 min

    In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable.Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that ... En savoir plus

    CHF 7.86 ou Gratuit avec Kobo Plus

  • Livre audio

    Ignore Your Customers (and They'll Go Away)

    The Simple Playbook for Delivering the Ultimate Customer Service Experience

    par Micah Solomon ...
    Lu par Jakob Lewis, Gabe Wicks, John Behrens ...

    Version Longue

    5 heure 16 min

    The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field.Great customer service may be today's most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and customer experience so powerful that they'll transform your organization and boost your company's bottom ... En savoir plus

    CHF 18.95

  • Livre audio

    El punto clave (The Tipping Point)

    Cómo los pequeños detalles pueden marcar una gran diferencia

    par Malcolm Gladwell ...
    Lu par Edson Matus ...

    Version Longue

    9 heure 6 min

    ¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los ... En savoir plus

    CHF 15.01

  • Livre audio

    Dumb Money

    The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network)

    par Ben Mezrich ...
    Lu par Fajer Al-Kaisi ...

    Version Longue

    7 heure 46 min

    **Named a Best Book of the Year by New York Post!The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter.**Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit ... En savoir plus

    Avant CHF 19.99 Après CHF 17.99

  • Livre audio

    All Business Is Personal

    One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement

    par Joseph A. Michelli ...
    Lu par Rob Reider ...

    Version Longue

    From organizational consultant and bestselling author Joseph Michelli, a close look at the groundbreaking practices at Amazon’s One Medical, revealing the key strategies that make them a revolutionary force in healthcare and an inspiration for all industries.What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming ... En savoir plus

    CHF 28.44

  • Livre audio

    The Manipulation Tricks You Fall For Every Day

    par Vera Mitchell ...
    Lu par AI Voice Frederick Surrey ...

    Version Longue

    46 min

    This audiobook is narrated by an AI Voice. Uncover the psychological manipulation tactics used against you daily by marketers, politicians, social media platforms, and even people you trust. This eye-opening audiobook reveals the persuasion techniques designed to bypass your critical thinking and influence your decisions without detection. Learn about anchoring, social proof, scarcity tactics, and ... En savoir plus

    CHF 2.36 ou Gratuit avec Kobo Plus

  • Livre audio

    The Scout Mindset

    Why Some People See Things Clearly and Others Don't

    par Julia Galef ...
    Lu par Julia Galef ...

    Version Longue

    6 heure 26 min

    Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harford'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger BregmanWhen it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef call... ... En savoir plus

    CHF 19.74

  • Livre audio

    Less

    Stop Buying So Much Rubbish: How Having Fewer, Better Things Can Make Us Happier

    par Patrick Grant ...
    Lu par Patrick Grant ...

    Version Longue

    11 heure 55 min

    THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for ... En savoir plus

    CHF 21.04

  • Livre audio

    Souriez, Vous Êtes Filmé Et Déjà Coupable

    par Eric Giegelmann ...
    Lu par Voix Numérique Fabien G ...
    Collection Livre audio 57 - Histoire, société et politique

    Version Longue

    2 heure 30 min

    Ce livre audio est narré par une voix numérique.Vous êtes filmé, traqué, analysé... et peut-être déjà coupable.Votre smartphone vous écoute. Votre montre vous suit. Vos clics, vos goûts, vos erreurs passées nourrissent des machines qui décident à votre place. Bienvenue dans l’ère du soupçon automatique, où chaque citoyen devient une ligne de code dans un fichier obscur.Ce livre dévoile comment la ... En savoir plus

    CHF 3.95 ou Gratuit avec Kobo Plus

  • Livre audio

    The Day the World Stops Shopping

    How ending consumerism gives us a better life and a greener world

    par J. B. MacKinnon ...
    Lu par Kaleo Griffith ...

    Version Longue

    11 heure 53 min

    Brought to you by Penguin.We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before. And whilst we can do it more responsibly, the scale of our consumption remains the biggest factor in the ruination of the planet. Yet our reliance on stuff continues to grow.But what would our world look like if we ... En savoir plus

    CHF 13.66

  • Livre audio

    The Effortless Experience

    Conquering the New Battleground for Customer Loyalty

    par Matthew Dixon, Nick Toman, Rick DeLisi ...
    Lu par Matthew Dixon, Nick Toman, Rick DeLisi ...

    Version Longue

    6 heure 37 min

    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with ... En savoir plus

    CHF 13.83

  • Livre audio

    Brandsplaining

    Why Marketing is (Still) Sexist and How to Fix It

    par Jane Cunningham, Philippa Roberts ...
    Lu par Sarah Paul ...

    Version Longue

    7 heure 24 min

    Brought to you by Penguin.Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and ... ... En savoir plus

    CHF 13.66

  • Livre audio

    User Tested

    How the World's Top Companies Use Human Insight to Create Great Experiences

    par Janelle Estes, Andy MacMillan ...
    Lu par Lexi Mae ...

    Version Longue

    6 heure 8 min

    Learn what "customer-centric" really means in this groundbreaking bookUser Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins, and that real, three-dimensional people can't be reduced to data points on a graph.You'll learn about how ... En savoir plus

    CHF 15.79

  • Livre audio

    Sweat Equity

    Inside the New Economy of Mind and Body

    par Jason Kelly ...
    Lu par Eric Martin ...

    Version Longue

    9 heure 29 min

    Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with ... En savoir plus

    CHF 15.79

  • Livre audio

    The Deciding Factor

    The Power of Analytics to Make Every Decision a Winner

    par Josh Larry, Nash E. Rosenberger ...
    Lu par Scott Peterson ...

    Version Longue

    5 heure 13 min

    In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions.In this groundbreaking book, Larry Rosenberger and ... En savoir plus

    CHF 19.74

  • Livre audio

    Chief Behavioral Officer

    Wie Sie mit den psychologischen Erkenntnissen der Verhaltensökonomie den Unternehmenserfolg erhöhen

    par Dominik Imseng ...
    Lu par Jochen Hennecke ...

    Version Longue

    3 heure 17 min

    Vorteile: •Mehr Marketing-Power trotz weniger Geld fürs Marketing •Mehr Kundenerlebnis trotz weniger Geld fürs Kundenerlebnis •Mehr Innovation trotz weniger Geld für die Innovationsabteilung Zum Hörbuch: Die Verhaltensökonomie (engl. Behavioral Economics) untersucht, wie Menschen Entscheidungen treffen. Für Unternehmen sind darum die Erkenntnisse von Wirtschaftsnobelpreisträgern und ... En savoir plus

    CHF 16.00 ou Gratuit avec Kobo Plus

  • Livre audio

    Summary of Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

    par Readtrepreneur Publishing ...
    Lu par Peter Prova ...

    Version Longue

    1 heures 14 min

    Misbehaving: The Making of Behavioral Economics by Richard H. Thaler | Book Summary | Readtrepreneur(Disclaimer: This is NOT the original book, but an unofficial summary.)Winner of the Nobel Prize in Economics, Richard H. Thaler will change the way you think about economics. Misbehaving will help you make smarter, more educated decisions in an increasingly confusing world.(Note: This summary is ... En savoir plus

    CHF 6.86

  • Livre audio

    ICONIC

    How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

    par Scott McKain ...
    Lu par Scott McKain ...

    Version Longue

    5 heure 14 min

    Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time.What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become ... En savoir plus

    CHF 15.79

  • Livre audio

    Breaking Twitter

    Elon Musk and the Most Controversial Corporate Takeover in History

    par Ben Mezrich ...
    Lu par Will Collyer ...

    Version Longue

    9 heure 5 min

    From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the ... En savoir plus

    CHF 19.99

  • Livre audio

    Comment l’Institution Formate l’Individu

    par Eric Giegelmann ...
    Lu par Voix Numérique Fabien G ...
    Collection Livre audio 11 - Histoire, société et politique

    Version Longue

    2 heure 15 min

    Ce livre audio est narré par une voix numérique.Sommes-nous vraiment libres de penser par nous-mêmes ?Depuis l’enfance, l’individu évolue dans un monde façonné par des institutions : école, religion, État, entreprise, médias, technologies... Toutes contribuent, souvent à notre insu, à définir ce que nous croyons, pensons et faisons.Ce livre propose une plongée lucide au cœur des mécanismes de ... En savoir plus

    CHF 1.58 ou Gratuit avec Kobo Plus