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Livres audio Comportement du consommateur

Si vous aimez les livres audio Comportement du consommateur, alors vous allez adorer cette sélection.
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  • Livre audio

    50 Perspectivas De Economía Conductual Para Transformar Tus Decisiones En 7 Minutos Cada Una

    Descubre cómo aplicar principios de economía conductual para tomar decisiones más inteligentes y efectivas en solo 7 minutos

    par Nietsnie Trebla ...
    Lu par Voz Digital Sara G ...

    Version Longue

    8 heure 51 min

    Este audiolibro está narrado por una voz digital.Descubre el poder transformador de la economía conductual con '50 Perspectivas de Economía Conductual para Transformar tus Decisiones en 7 Minutos Cada Una'. Este libro ofrece un enfoque práctico y accesible a las complejidades de la toma de decisiones, desglosando 50 conceptos clave en breves capítulos que te permitirán comprender y aplicar ... En savoir plus

    CHF 2.36 ou Gratuit avec Kobo Plus

  • Livre audio

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

    par M.V. Milan ...
    Lu par Marcus Mulenga ...

    Version Longue

    28 min

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business ... En savoir plus

    CHF 3.94 ou Gratuit avec Kobo Plus

  • Livre audio

    Ne Plus Subir, Reprenez le Pouvoir sur Votre Argent

    par Eric Giegelmann ...
    Lu par Voix Numérique Florian G ...
    Collection Livre audio 17 - Économie, finance et travail

    Version Longue

    2 heure 41 min

    Ce livre audio est narré par une voix numérique.Gérer son budget pour survivre – Et reprendre le pouvoir sur votre argentAuteur : Eric GiegelmannDans un monde où chaque centime compte, reprendre le contrôle de ses finances est devenu une question de survie autant que de liberté. Ce livre est un guide pratique, accessible et motivant pour toutes celles et ceux qui souhaitent sortir du surende... ... En savoir plus

    CHF 1.58 ou Gratuit avec Kobo Plus

  • Livre audio

    The Brain Sell

    When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

    par Dr. David Lewis ...
    Lu par Steven Menasche ...

    Version Longue

    9 heure 26 min

    Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... En savoir plus

    CHF 23.69

  • Livre audio

    Superfandom

    How Our Obsessions Are Changing What We Buy and Who We Are

    par Zoe Fraade-Blanar, Aaron M. Glazer ...
    Lu par Josh Bloomberg ...

    Version Longue

    8 heure 27 min

    As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations?from traditional businesses to tech startups?direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand ... En savoir plus

    CHF 24.49

  • Livre audio

    Wikinomics. Die Revolution im Netz

    par Anthony D. Williams, Anthony D. Williams, Don Tapscott, Don Tapscott ...
    Lu par Wolfgang Vogler ...

    Version Longue

    14 heure 21 min

    Wie verändert das Web 2.0 unsere Gesellschaft und die Unternehmenskultur? In ihrem Bestseller "Wikinomics" analysieren Don Tapscott und Anthony D. Williams, wie die Zusammenarbeit von Millionen Usern an Projekten wie Foren, Wikis oder sozialen Medien funktioniert und welche Chancen sie bietet. Sie zeichnen das Bild einer Kultur der Kooperation und des geteilten Wissens, die die bisherigen ... En savoir plus

    CHF 7.00 ou Gratuit avec Kobo Plus

  • Livre audio

    Winning Over Customers Bundle, 2 in 1 Bundle: Pillars of Customer Success and The Thank You Economy

    par Ralph Headley, and Steven Porter ...
    Lu par Marcus Mulenga ...

    Version Longue

    27 min

    Winning Over Customers Bundle, 2 in 1 Bundle: Pillars of Customer Success and The Thank You EconomyCustomers are the lifeblood of your business, no one can deny that. But do you focus all your attention on attracting new customers all the time? Or do you remember to pay special attention to your regular and loyal customers. This is actually an issue that many business owners have today. They focus ... En savoir plus

    CHF 6.45 ou Gratuit avec Kobo Plus

  • Livre audio

    Digital Consciousness

    par Tenille Bentley ...
    Lu par Russell Stamets ...

    Version Longue

    3 heure 57 min

    "Let me thank you Tenille, because you are providing the world with great information that's necessary for evolution, and to me that's a service that is part of this whole evolutionary up-wising" Bruce H. Lipton, Ph.D"Wow inspiring Tenille, I loved your warm natured format, thank you for sharing your amazing platform" Dr John DemartiniTenille offers insightful, thoughtful perspectives and ... En savoir plus

    CHF 9.12 ou Gratuit avec Kobo Plus

  • Livre audio

    Marketing in the AI Era

    Why Personalization Wins the Customer Experience

    par Yaniv Navot ...
    Lu par Paige McKinney, Christopher C. Odom ...

    Version Longue

    4 heure 20 min

    Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can ... En savoir plus

    CHF 16.58

  • Livre audio

    Accountable

    The Rise of Citizen Capitalism

    par Michael O'Leary, Warren Valdmanis ...
    Lu par Joe Knezevich ...

    Version Longue

    9 heure 5 min

    “More than ever before, this is the book our economy needs.” – Dr. Rajiv Shah**, president** of the Rockefeller Foundation“Unwilling to settle for easy answers or superficial changes, O’Leary and Valdmanis push us all to ask more of our economic system.” – Senator Michael F. BennetThis provocative book takes us insi... ... En savoir plus

    CHF 21.58

  • Livre audio

    Going Public

    How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution

    par Dakin Campbell ...
    Lu par Brian Troxell ...

    Version Longue

    11 heure 47 min

    A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or ... En savoir plus

    CHF 19.99

  • Livre audio

    Unlock the Psychology of Buyer Behavior

    How to Understand and Influence Customers

    par Silas Mary ...
    Lu par Digital Voice Archie G ...

    Version Longue

    2 heure 56 min

    This audiobook is narrated by a digital voice.Unlock the Psychology of Buyer Behavior: How to Understand and Influence CustomersWhy do people buy? What makes them choose one brand over another? The key to increasing sales isn’t just better marketing—it’s understanding the psychology behind every purchase decision. When you know how customers think, you can create offers they can’t resist.This book ... En savoir plus

    CHF 6.32 ou Gratuit avec Kobo Plus

  • Livre audio

    Breaking Twitter

    Elon Musk and the Most Controversial Corporate Takeover in History

    par Ben Mezrich ...
    Lu par Will Collyer ...

    Version Longue

    9 heure 5 min

    From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read.Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the ... En savoir plus

    CHF 19.99

  • Livre audio

    Swiped

    How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves

    par Adam Levin ...

    Version Longue

    7 heure 23 min

    Increasingly, identity theft is a fact of life. We might once have hoped to protect ourselves from hackers with airtight passwords and aggressive spam folders, and those are good ideas as far as they go. But the truth is, there are people out there -- a lot of them -- who treat stealing your identity as a full-time job.One such company is a nameless firm located in Russia, which has a trove of ... En savoir plus

    CHF 27.64

  • Livre audio

    16 HUMAN DESIRES THAT MAKE PEOPLE BUY, THE

    par Reecejames Wideman ...
    Lu par Reecejames Wideman ...

    Version Longue

    5 min

    Unlock the psychology behind every purchase you’ve ever made — and every purchase your customers will make next.In this powerful, fast-paced audiobook, Reecejames Wideman breaks down the 16 core human desires that drive all consumer behavior.Whether you’re a creator, entrepreneur, coach, or simply someone who wants to understand people better, this audiobook gives you the blueprint to influence ... En savoir plus

    CHF 5.52 ou Gratuit avec Kobo Plus

  • Livre audio

    The Inner Game of Selling

    Discovering the Hidden Forces that Determine Your Success

    par Ron Willingham ...
    Lu par Ron Willingham ...

    Version Abrégée

    2 heure 17 min

    Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain ... En savoir plus

    CHF 11.84

  • Livre audio

    The Customer of the Future

    10 Guiding Principles for Winning Tomorrow's Business

    par Blake Morgan ...
    Lu par Lisa Larsen ...

    Version Longue

    6 heure 38 min

    With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo ... En savoir plus

    CHF 18.95

  • Livre audio

    The Brand Benefits Playbook

    Why Customers Aren't Buying What You're Selling--And What to Do About It

    par Allen Weiss, PhD, Debbie J. MacInnis, PhD ...
    Lu par Allen Weiss ...

    Version Longue

    7 heure 30 min

    Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.Drs. Allen Weiss ... En savoir plus

    CHF 12.63

  • Livre audio

    Kiasunomics 2: Economic Insights for Everyday Life

    par Sumit Agarwal, Ang Swee Hoon, Sing Tien Foo ...
    Lu par Timothy Go ...

    Version Longue

    8 heure 21 min

    Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop more under sunny weather? What effects does a bankrupt neighbour have on residents living in the estate? How do people perceive risks during the coronavirus pandemic? Kiasunomics©2 explores these issues and more in a light-hearted and easy-to-understand manner, by showing the economic ramifications of ... En savoir plus

    CHF 10.00

  • Livre audio

    Customer Love

    Great Stories About Great Service

    par Mac Anderson ...
    Lu par Derek Shetterly ...

    Version Longue

    1 heures 19 min

    If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans!In Customer Love. great stories about great service" you will explore 24 unforgettable stories about phenomenal ... En savoir plus

    CHF 12.63

  • Livre audio

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    par Seth Godin ...
    Lu par Seth Godin ...

    Version Longue

    7 heure 2 min

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... En savoir plus

    CHF 13.83

  • Livre audio

    Make me not me

    Product stories as sales driver and identity builder

    par Ingemar Fredriksson ...
    Lu par Richard Kemp ...
    Collection Livre audio 3 - A few percent more

    Version Longue

    8 heure 29 min

    Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you ... En savoir plus

    CHF 18.00

  • Livre audio

    Quantum Marketing

    Mastering the New Marketing Mindset for Tomorrow's Consumers

    par Raja Rajamannar ...
    Lu par Josh Childs ...

    Version Longue

    6 heure 12 min

    Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in ... En savoir plus

    CHF 18.95

  • Livre audio

    Work Shop

    The consumer-driven transformation of Commercial Real Estate

    par Joe Brady ...
    Lu par Joe Brady ...

    Version Longue

    4 heure 50 min

    Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service ... En savoir plus

    CHF 8.68 ou Gratuit avec Kobo Plus