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Livres audio Comportement du consommateur

Si vous aimez les livres audio Comportement du consommateur, alors vous allez adorer cette sélection.
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  • Livre audio

    How to Save a Small Fortune - And The Planet

    A Guide to Smart, Sustainable Spending Beyond COVID-19

    par R.A. Dalkey ...
    Lu par R.A. Dalkey ...
    Collection Livre audio 19 - The Thrills of Thrift

    Version Longue

    2 heure 41 min

    There has never been a better time for us to start taking saving seriously.Our hyper-meritocratic world has long glorified the notion of constantly earning more in order to fuel victory in some futile race to lifestyle and possessions. And so the careful saver was always the subject of ridicule.Then along came COVID-19. Jobs disappeared overnight, and those who kept theirs could forget about pay ... En savoir plus

    CHF 6.28 ou Gratuit avec Kobo Plus

  • Livre audio

    AI Simple

    Cómo la Inteligencia Artificial Está Cambiando Tu Vida (aunque no te des cuenta)

    par Alessandro Totaro ...
    Lu par Voz Digital Santiago G ...
    Collection Livre audio 1 - Vivir con la IA – Cómo la inteligencia artificial transforma tu vida

    Version Longue

    2 heure 14 min

    Este audiolibro está narrado por una voz digital.La inteligencia artificial ya no es un concepto sacado de una película de ciencia ficción: está en tu vida cada día, aunque no lo notes. Decide qué contenidos ves en línea, sugiere qué comprar, influye en tu trabajo, en tus estudios e incluso en tus decisiones cotidianas.“IA Simple” es el primer volumen de la serie Vivir con la IA – Cómo la ... En savoir plus

    CHF 2.36 ou Gratuit avec Kobo Plus

  • Livre audio

    Perception

    Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact

    par Franziska Iseli, Christo Hall ...
    Lu par Dan Culhane ...

    Version Longue

    3 heure 51 min

    Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.And that's why Perception is so important.With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the ... En savoir plus

    CHF 9.47 ou Gratuit avec Kobo Plus

  • Livre audio

    The Social Brain

    The Psychology of Successful Groups

    par Tracey Camilleri, Samantha Rockey, Robin Dunbar ...
    Lu par Anna Wilson-Jones ...

    Version Longue

    8 heure 54 min

    Brought to you by Penguin.How many people does the ideal team contain? How do groups bond, earn trust and forge shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? How can you feel close to people if your only point of contact is a phone or a computer?In The Social Brain leading experts from the worlds of ... En savoir plus

    CHF 13.66

  • Livre audio

    The Challenger Sale

    How To Take Control of the Customer Conversation

    par Matthew Dixon, Brent Adamson ...
    Lu par Matthew Dixon, Brent Adamson ...

    Version Longue

    5 heure 43 min

    Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their ... En savoir plus

    CHF 13.66

  • Livre audio

    The Cult of We

    WeWork and the Great Start-Up Delusion

    par Eliot Brown, Maureen Farrell ...
    Lu par Therese Plummer ...

    Version Longue

    13 heure 14 min

    ‘An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.’ Charles Duhigg, bestselling author of The Power of HabitThe definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open.In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli ... En savoir plus

    CHF 23.78

  • Livre audio

    The Algebra of Happiness

    The pursuit of success, love and what it all means

    par Scott Galloway ...
    Lu par Scott Galloway ...

    Version Longue

    3 heure 35 min

    Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- ... En savoir plus

    CHF 9.46

  • Livre audio

    Generation AI

    Why Generation Alpha and the Age Of AI Will Change Everything

    par Matt Britton ...
    Lu par Jonathan Strait ...

    Version Longue

    6 heure 39 min

    A clear, practical guidebook to being a parent and professional in a world transformed by AIIn Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a ... En savoir plus

    CHF 15.79

  • Livre audio

    Bazaar Ki Keemat

    par Vivek Kaul ...
    Lu par Vivek Kaul ...
    Collection Livre audio 3 - Economics, Ek Prem Katha

    Version Longue

    31 min

    सुपर मार्केट से क्यों हमें सब कुछ आसानी से मिल जाता है? क्यों आपकी पड़ोस की दुकान से आपको सामान खरीदना चाहिए? क्यों घर में ब्रेड बनाने की बजाय बाज़ार से खरीदना अक्लमंदी का काम है? जानिये बाज़ार के इस पूरे समीकरण को इस एपिसोड में. ... En savoir plus

    CHF 3.00

  • Livre audio

    The Effortless Experience

    Conquering the New Battleground for Customer Loyalty

    par Matthew Dixon, Nick Toman, Rick DeLisi ...
    Lu par Matthew Dixon, Nick Toman, Rick DeLisi ...

    Version Longue

    6 heure 37 min

    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with ... En savoir plus

    CHF 13.83

  • Livre audio

    The Things We Love

    How Our Passions Connect Us and Make Us Who We Are

    par Aaron Ahuvia, PhD ...
    Lu par Steven Jay Cohen ...

    Version Longue

    8 heure 26 min

    A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in ... En savoir plus

    Avant CHF 19.99 Après CHF 17.99

  • Livre audio

    The Automatic Customer

    Creating a Subscription Business in Any Industry

    par John Warrillow ...
    Lu par Don Hagen ...

    Version Longue

    5 heure 14 min

    Brought to you by Penguin.In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic ... En savoir plus

    CHF 9.46

  • Livre audio

    Buyer Aware

    Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

    par Marta L. Tellado ...
    Lu par Molly Parker Myers ...

    Version Longue

    9 heure 13 min

    In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once ... En savoir plus

    CHF 19.99

  • Livre audio

    Biointeligencia Estratégica

    Etología Económica, Generador de Modelo de Negocio y Biología Conductual en la toma de decisiones.

    par Juan Carlos Chávez, Carlos Chávez ...
    Lu par José Manuel Vieira ...

    Version Longue

    7 heure 45 min

    “Un manifiesto de las enseñanzas de dos profesores y consultores maravillosos que han ganado su reputación haciendo sencillo y práctico lo que puede parecer complicado. Este libro es un manual de instrucción fundamental que recomiendo a todo líder, comunicador y profesional.” - RODRIGO RIVEROLL, Director General de Sports World y ex-Director General de Starbucks, Domino's Pizza y Elektra.“Pasajes ... En savoir plus

    CHF 10.37 ou Gratuit avec Kobo Plus

  • Livre audio

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    par April Dunford ...
    Lu par April Dunford ...

    Version Longue

    3 heure 31 min

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... En savoir plus

    CHF 12.00

  • Livre audio

    Decoding Consumer Choices: Advanced Strategies for Analyzing and Influencing Buying Patterns

    par Jewell Mcfarland ...
    Lu par Digital Voice Matt G ...

    Version Longue

    3 heure 19 min

    This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including ... En savoir plus

    CHF 3.58 ou Gratuit avec Kobo Plus

  • Livre audio

    Create Addictive Products That Keep Users Coming Back

    "Elevate your product creation! Discover engaging audio lessons that keep users hooked and coming back for more."

    par Reid Alistair ...
    Lu par Nick Porter ...

    Version Longue

    2 heure 4 min

    Create Addictive Products That Keep Users Coming Back⭐⭐ A Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and deepen your understanding of how to create products that users adore and frequently return to?Searching for a detailed guide that encompasses everything you need to master the art of product creation and user engagement?Your quest ends here!</s... ... En savoir plus

    CHF 5.97 ou Gratuit avec Kobo Plus

  • Livre audio

    What to Ask

    How to Learn What Customers Need but Don't Tell You

    par Andrea Olson ...
    Lu par Rachel Perry ...

    Version Longue

    4 heure 53 min

    Does capturing customer feedback feel like a pointless exercise?No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we ... En savoir plus

    CHF 15.79

  • Livre audio

    Exceeding Customer Expectations

    What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers

    par Kirk Kazanjian ...
    Lu par Gary Telles ...

    Version Longue

    8 heure 21 min

    What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... En savoir plus

    CHF 13.83

  • Livre audio

    Search

    How the Data Explosion Makes Us Smarter

    par Stefan Weitz ...
    Lu par Dana Hickox ...

    Version Longue

    6 heure 1 min

    Search is as old as language. There has always been a need for one to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse ... En savoir plus

    CHF 22.11

  • Livre audio

    Inside the Consumer Mind: Exploring the Dynamics of Buying, Ownership, and Identity

    par Lelia Mayer ...
    Lu par Digital Voice Charlotte G ...

    Version Longue

    3 heure 37 min

    This audiobook is narrated by a digital voice.Have you ever wondered what truly drives people's purchasing decisions, beyond the surface level of price and practicality? This book takes you on a journey into the complex world of consumer psychology, exploring the hidden motivations, biases, and desires that shape our buying habits. We'll uncover the psychological forces at play in every stage of ... En savoir plus

    CHF 3.82 ou Gratuit avec Kobo Plus

  • Livre audio

    Winning Tomorrow's Customer

    How to Build Customer Experience as a Competitive Advantage

    par Kari Korkiakoski ...
    Lu par Narrated by an AI-generated voice based on Kari Korkiakoski’s voice ...

    Version Longue

    2 heure 53 min

    Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they ... En savoir plus

    CHF 9.40 ou Gratuit avec Kobo Plus

  • Livre audio

    Informação não basta

    par Brad Klontz, Brad Klontz ...
    Lu par Márcio Lino ...

    Version Abrégée

    34 min

    Os princípios básicos da saúde financeira não são complexos e são bastante semelhantes, não importa quem você seja ou qual seu status financeiro. Nós podemos fazer mudanças, mas somente se estivermos dispostos a usar essa oportunidade para analisar de perto nosso relacionamento com o dinheiro. ... En savoir plus

    CHF 1.50

  • Livre audio

    Caffe latte-reglen

    Sådan bruger du din hjerne og dine følelser til at blive aktiemillionær

    par Lene Nording-Grooss, Jon Sigurd Wegener, Selina Mandal ...
    Lu par Lene Nording-Grooss, Jon Sigurd Wegener ...

    Version Longue

    6 heure 42 min

    Investering og handel med aktier er blevet en beskæftigelse for almindelige mennesker. 1000 kr. i banken eller i madrassen mister lynhurtigt sin værdi. Men 1000 kr. fordelt på et par investeringer kan næsten ikke undgå at vokse. Springer man fx halvdelen af sine caffe latter over, har man allerede en god portion penge til at investere.Denne bog fortæller – med en stærk baggrund i både økonomi og ... En savoir plus

    CHF 14.70