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Livre audio

Doughnut Economics

The must-read book that redefines economics for a world in crisis

par Kate Raworth ...

Lu par Kate Raworth ...

Version Longue

10 heure 49 min

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... En savoir plus

CHF 11.56

Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all
... En savoir plus
Livre audio

The Human Experience

How to make life better for your customers and create a more successful organization

par John Sills ...

Lu par Simon Shepherd ...

Version Longue

6 heure 54 min

Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the ... En savoir plus

CHF 14.72

Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the
... En savoir plus
Livre audio

The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

par Naomi Oreskes, Erik M. Conway ...

Lu par Liza Seneca ...

Version Longue

21 heure 27 min

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an... ... En savoir plus

CHF 27.65

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an...
... En savoir plus
Livre audio

Delight Your Customers

7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary

par Steve Curtin ...

Lu par Sean Pratt ...

Version Longue

6 heure 29 min

When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a ... En savoir plus

CHF 22.11

When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a
... En savoir plus
Livre audio

The Brain Sell

When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

par Dr. David Lewis ...

Lu par Steven Menasche ...

Version Longue

9 heure 26 min

Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... En savoir plus

CHF 23.69

Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing
... En savoir plus
Livre audio

The How Wow!

Secrets Behind World Class Service

par John J. Murphy ...

Lu par Patrick Lawlor ...

Version Longue

57 min

In his book, The How of Wow!, award-winning author John J. Murphy challenges you to differentiate your s service.When was the last time you were “wowed” by the service you received?Maybe you were “wowed” while buying groceries, resolving a problem with your bank, checking into a hotel or flying across the country. Or maybe you were not. It seems that the secrets behind world class service are ... En savoir plus

CHF 12.63

In his book, The How of Wow!, award-winning author John J. Murphy challenges you to differentiate your s service.When was the last time you were “wowed” by the service you received?Maybe you were “wowed” while buying groceries, resolving a problem with your bank, checking into a hotel or flying across the country. Or maybe you were not. It seems that the secrets behind world class service are
... En savoir plus
Livre audio

Maximum Influence 2nd Edition

The 12 Universal Laws of Power Persuasion

par Kurt W. Mortensen ...

Lu par Tim Andres Pabon ...

Version Longue

8 heure 49 min

Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative ... En savoir plus

CHF 27.64

Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative
... En savoir plus
Livre audio

Customer Centricity

Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

par Peter Fader ...

Lu par Patrick Lawlor ...

Version Longue

3 heure 4 min

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer ... En savoir plus

CHF 8.68

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer
... En savoir plus
Livre audio

The Middle-Class Millionaire

The Rise of the New Rich and How They Are Changing America

par Russ Alan Prince, Lewis Schiff ...

Lu par Lloyd James ...

Version Longue

7 heure 57 min

In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires—people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. Comprising 8.4 million households, these working rich are exerting a powerful influence on our attitudes and on society. They believe in the benefits ... En savoir plus

CHF 13.42

In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires—people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. Comprising 8.4 million households, these working rich are exerting a powerful influence on our attitudes and on society. They believe in the benefits
... En savoir plus
Livre audio

Redefining Retail

10 Guiding Principles for a Post-Digital World

par Philip Kotler, Giuseppe Stigliano ...

Lu par Steve Menasche ...

Version Longue

9 heure 53 min

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value ... En savoir plus

CHF 15.79

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value
... En savoir plus
Livre audio

Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated

par Eric Siegel ...

Lu par Steven Menasche ...

Version Longue

11 heure 6 min

Award-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies ... En savoir plus

CHF 23.69

Award-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies
... En savoir plus
Livre audio

Too Much Information

Understanding What You Don’t Want to Know

par Cass R. Sunstein ...

Lu par Tristan Morris ...

Version Longue

6 heure 1 min

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically ... En savoir plus

CHF 12.63

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically
... En savoir plus
Livre audio

Gérer son budget au quotidien et dénicher les meilleures affaires sur Internet

par Eric Giegelmann ...

Lu par Voix Numérique Francine G ...

Collection Livre audio 5 - Économie, finance et travail
Version Longue

2 heure 20 min

Ce livre audio est narré par une voix numérique.Et si gérer son budget au quotidien devenait simple, efficace... et même gratifiant ?Dans un monde où les dépenses s’envolent et les tentations sont omniprésentes, savoir maîtriser ses finances et profiter des meilleures opportunités du net est un véritable super-pouvoir. Ce guide pratique vous offre des méthodes concrètes et accessibles pour ... En savoir plus

CHF 1.58 ou Gratuit avec Kobo Plus

Ce livre audio est narré par une voix numérique.Et si gérer son budget au quotidien devenait simple, efficace... et même gratifiant ?Dans un monde où les dépenses s’envolent et les tentations sont omniprésentes, savoir maîtriser ses finances et profiter des meilleures opportunités du net est un véritable super-pouvoir. Ce guide pratique vous offre des méthodes concrètes et accessibles pour
... En savoir plus
Livre audio

Sell Anything to Anyone with Confidence

The Secret Psychology Behind Persuasive Sales

par Silas Mary ...

Lu par Digital Voice Archie G ...

Version Longue

2 heure 48 min

This audiobook is narrated by a digital voice.Want to close more deals, boost your income, and sell with total confidence? Sell Anything to Anyone with Confidence is your ultimate guide to mastering the psychology of persuasion, overcoming objections, and making sales feel effortless—no matter what you’re selling. Whether you’re an entrepreneur, business owner, or sales professional, this book ... En savoir plus

CHF 6.32 ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Want to close more deals, boost your income, and sell with total confidence? Sell Anything to Anyone with Confidence is your ultimate guide to mastering the psychology of persuasion, overcoming objections, and making sales feel effortless—no matter what you’re selling. Whether you’re an entrepreneur, business owner, or sales professional, this book
... En savoir plus
Livre audio

¡Lo quiero!

El poder del deseo mimético en el día a día

par Luke Burgis ...

Lu par Miguel Vegas ...

Version Longue

9 heure 13 min

Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de ... En savoir plus

CHF 8.11

Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de
... En savoir plus
Livre audio

AI Einfach

Wie Künstliche Intelligenz Dein Leben Verändert (auch wenn du es nicht bemerkst)

par Alessandro Totaro ...

Lu par Digitale Stimme Georg G ...

Collection Livre audio 1 - Mit KI leben – Wie künstliche Intelligenz dein Leben verändert
Version Longue

2 heure 4 min

Dieses Hörbuch wird von einer digitalen Stimme vorgelesen.Künstliche Intelligenz ist längst kein Science-Fiction-Konzept mehr: Sie ist bereits jeden Tag in deinem Leben präsent, ohne dass du es merkst. Sie entscheidet, welche Inhalte du online siehst, schlägt vor, was du kaufen sollst, beeinflusst deine Arbeit, dein Studium und sogar deine täglichen Entscheidungen.„AI Semplice“ ist der erste Band ... En savoir plus

CHF 2.36 ou Gratuit avec Kobo Plus

Dieses Hörbuch wird von einer digitalen Stimme vorgelesen.Künstliche Intelligenz ist längst kein Science-Fiction-Konzept mehr: Sie ist bereits jeden Tag in deinem Leben präsent, ohne dass du es merkst. Sie entscheidet, welche Inhalte du online siehst, schlägt vor, was du kaufen sollst, beeinflusst deine Arbeit, dein Studium und sogar deine täglichen Entscheidungen.„AI Semplice“ ist der erste Band
... En savoir plus
Livre audio

Work Shop

The consumer-driven transformation of Commercial Real Estate

par Joe Brady ...

Lu par Joe Brady ...

Version Longue

4 heure 50 min

Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service ... En savoir plus

CHF 8.68 ou Gratuit avec Kobo Plus

Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service
... En savoir plus
Livre audio

Balkonkraftwerk mit Speicher nutzen

Balkonkraftwerk anmelden und Stromkosten senken.

par SGO Hörbücher ...

Lu par Helmut Stieglbauer (AI) ...

Version Longue

1 heures 29 min

Möchtest du deine eigenen Stromkosten senken und gleichzeitig einen wertvollen Beitrag zur Energiewende leisten? Dann ist dieses Hörbuch genau der richtige Begleiter für dich. In diesem umfassenden Ratgeber erfährst du alles, was du wissen musst, um dein eigenes Balkonkraftwerk erfolgreich zu installieren und sofort von einem geringeren Stromverbrauch zu profitieren.Egal, ob du gerade erst ... En savoir plus

CHF 4.59

Möchtest du deine eigenen Stromkosten senken und gleichzeitig einen wertvollen Beitrag zur Energiewende leisten? Dann ist dieses Hörbuch genau der richtige Begleiter für dich. In diesem umfassenden Ratgeber erfährst du alles, was du wissen musst, um dein eigenes Balkonkraftwerk erfolgreich zu installieren und sofort von einem geringeren Stromverbrauch zu profitieren.Egal, ob du gerade erst
... En savoir plus
Livre audio

The Rules That Make Us

How Culture Shapes the Way We Act, Think, Believe and Buy

par Oliver Sweet ...

Lu par Oliver Sweet ...

Version Longue

9 heure 36 min

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.Why do we do what we do? We might think it's our unique ... En savoir plus

CHF 25.28

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.Why do we do what we do? We might think it's our unique
... En savoir plus
Livre audio

The Other Side of Change

The Inspiring Bestseller on Finding Strength and Happiness in Adversity

par Maya Shankar ...

Lu par Maya Shankar ...

Version Longue

5 heure 50 min

Brought to you by Penguin.An unexpected diagnosis.A breakup.A redundancy.When life throws a curveball, it can feel like we’re free-falling into the unknown. But what if upheaval was a chance to reimagine ourselves, rather than something to just endure?Maya Shankar, a cognitive scientist, has spent decades researching the mind after an incident in her own life left her reeling. In this book, she ... En savoir plus

CHF 14.72

Brought to you by Penguin.An unexpected diagnosis.A breakup.A redundancy.When life throws a curveball, it can feel like we’re free-falling into the unknown. But what if upheaval was a chance to reimagine ourselves, rather than something to just endure?Maya Shankar, a cognitive scientist, has spent decades researching the mind after an incident in her own life left her reeling. In this book, she
... En savoir plus
Livre audio

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

par Seth Godin ...

Lu par Seth Godin ...

Version Longue

9 heure 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... En savoir plus

CHF 20.54

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... En savoir plus
Livre audio

Sell Without Selling Out

A Guide to Success on Your Own Terms

par Andy Paul ...

Lu par Andy Paul ...

Version Longue

3 heure 3 min

Forget everything you learned about selling.Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by ... En savoir plus

CHF 12.63

Forget everything you learned about selling.Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by
... En savoir plus
Livre audio

May Contain Lies

How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

par Alex Edmans ...

Lu par Alex Edmans ...

Version Longue

8 heure 33 min

Brought to you by Penguin.A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more criticallyOur lives are minefields of misinformation. Stories, statistics and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by ... En savoir plus

CHF 14.72

Brought to you by Penguin.A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more criticallyOur lives are minefields of misinformation. Stories, statistics and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by
... En savoir plus
Livre audio

Jubilee Circles

par Lee Van Ham ...

Lu par David Wogahn ...

Version Longue

1 heures 15 min

Three Jubilee Circles—one in the U.S. and two in Mexico—provide the lived experience for this minibook. Three traffic signs in the opening pages signal what is to follow. “Stop!” MultiEarth living. “Turn!” to OneEarth ways. “Merge!”, i.e. “Join!” a Jubilee Circle. When you do, you become engaged in actions that reverse climate change, correct current injustices, and deepen spirituality. Circles ... En savoir plus

CHF 2.37 ou Gratuit avec Kobo Plus

Three Jubilee Circles—one in the U.S. and two in Mexico—provide the lived experience for this minibook. Three traffic signs in the opening pages signal what is to follow. “Stop!” MultiEarth living. “Turn!” to OneEarth ways. “Merge!”, i.e. “Join!” a Jubilee Circle. When you do, you become engaged in actions that reverse climate change, correct current injustices, and deepen spirituality. Circles
... En savoir plus

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Recommandé pour vous

Livres audio Comportement du consommateur

Doughnut Economics

The Human Experience

The Big Myth

Delight Your Customers

The Brain Sell

The How Wow!

Maximum Influence 2nd Edition

Customer Centricity

The Middle-Class Millionaire

Redefining Retail

Predictive Analytics

Too Much Information

Gérer son budget au quotidien et dénicher les meilleures affaires sur Internet

Sell Anything to Anyone with Confidence

¡Lo quiero!

AI Einfach

Work Shop

Balkonkraftwerk mit Speicher nutzen

The Rules That Make Us

The Other Side of Change

This Is Strategy

Sell Without Selling Out

May Contain Lies

Jubilee Circles