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eBooks Relations publiques

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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    par Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... En savoir plus

    Gratuit

  • 15 Domande sui Social Media

    par Massimo Moruzzi ...
    Collection Livre 2 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... En savoir plus

    Gratuit

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    par Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

    CHF 13.00

  • 15 Questions About Native Advertising

    par Massimo Moruzzi ...
    Collection Livre 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... En savoir plus

    Gratuit

  • L'ideologia di Internet

    Dalla A di App alla Z di Zipcar

    par Massimo Moruzzi ...
    Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? Deve vincere per forza? Ha un fine e dei valori propri? Sono condivisibili? Non vi si deve opporre resistenza?Tempi in cui le cose vengono definite in modo talmente poco chiaro che diventa difficile ... En savoir plus

    Gratuit

  • Comment Mieux Décrypter le Langage du Corps

    par Michael Curtis ...
    Collection series Je veux savoir
    « Comment Savoir Instantanément …Si on vous Dit La Vérité...Ou Si On Vous Ment »Ce que je suis sur le point de vous révéler peut vous surprendre.Vous êtes-vous jamais demandé comment serait votre vie si vous pouviez deviner les émotions et sentiments d'autres personnes ?Imaginez :Une femme est assise en face de vous et vous pouvez savoir ce qu’elle ressent pour vous.Vous vous demandez: est-ce que ... En savoir plus

    CHF 4.57

  • 15 Questions About Social Media

    par Massimo Moruzzi ...
    Collection Livre 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... En savoir plus

    Gratuit

  • 15 Domande sul Native Advertising

    par Massimo Moruzzi ...
    Collection Livre 3 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Cos'è il native advertising? E' qualcosa di nuovo o poco più di un nome nuovo?E' la stessa cosa del content marketing? Che rapporti ha col social media marketing?Funziona il native advertising? Ha effetti negativi per la società?Dovrebbe essere liberalizzato oppure bisognerebbe disciplinarlo in modo più serio?- - -Le 15 domande:Cos’è il native advert ... En savoir plus

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  • The Thank You Economy

    par Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... En savoir plus

    CHF 12.82

  • Persuasive Copywriting

    Cut Through the Noise and Communicate With Impact

    par Andy Maslen ...
    Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to ... En savoir plus

    CHF 29.23

  • Reinventing Customer Engagement

    The Next Level of Digital Transformation for Banks and Insurers

    par Roger Peverelli, Reggy De Feniks ...
    The financial services industry is undergoing huge change, as retail banks, investment banks and insurance companies come of the financial crisis and plan for a better future. This book, written by two of the most important consultants in the industry, provides the latest thinking on financial services and the key factors that will drive success. The authors interview leading executives from a ... En savoir plus

    CHF 7.37 ou Gratuit avec Kobo Plus

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    par Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... En savoir plus

    CHF 9.22

  • Die Basis erfolgreicher Pressearbeit

    Was macht eine Nachricht relevant? In zehn einfachen Schritten zur Schlagzeile

    par Daniel Caroppo, Annina Baur ...
    Collection series Social Science and Law (German Language)
    Dieses essential richtet sich an Verantwortliche für Pressearbeit, die ihre Themen optimal in den Medien platzieren wollen. Und es richtet sich an alle, die verstehen wollen, wie Nachrichten entstehen. Die Autoren erläutern, nach welchen Kriterien Redaktionen Nachrichten selektieren und wie man durch dieses Wissen Medienpräsenz erlangt. Da Nachrichten nie ein direktes Abbild der Realität sind und ... En savoir plus

    CHF 10.97

  • Influencers and Creators

    Business, Culture and Practice

    par Robert Kozinets, Ulrike Gretzel, Rossella Gambetti ...
    Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why ... En savoir plus

    CHF 55.50

  • The PR Paradox

    How to Master the Art of PR as a Startup or Scale-up

    par Matias Rodsevich ...
    The PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practices from a seasoned PR pro, and CEO of his own PR agency, Matias Rodsevich. After years of sharing tips and helping people create their own proper PR strategies, or scaling their strategies up, he now brings us this book which is foundational for PR and ... En savoir plus

    CHF 18.46

  • Digital Marketing for Hoteliers

    Get More Direct Bookings For your Hotel

    par Antonios Michail ...
    How to get new customers, more direct bookings, and make more money for your Hotel businessThis book provides Hotel Owners, Managers, Assistants of both small and large establishments with all the necessary and practical steps to successfully drive more direct bookings via their website, blog, social media, etc. Hoteliers can become less dependent on the OTAs, GDS, and Online Directories by ... En savoir plus

    CHF 9.75

  • Bureaucratie

    L'utopie des règles

    par David Graeber ...
    Traduit par Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... En savoir plus

    CHF 19.00

  • The Alignment Factor

    Leveraging the Power of Total Stakeholder Support

    par Cees B.M. Van Riel ...
    The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept ... En savoir plus

    CHF 76.55

  • La mente dello stratega

    par Michele Putrino ...
    Primo volume della collana "Le regole del gioco del potere", ne "La mente dello stratega" vengono descritte venti regole, estremamente pragmatiche, per spronarti a compiere una radicale trasformazione, quella "da tipo passivo vittima degli eventi a stratega e padrone del tuo mondo". ... En savoir plus

    CHF 3.00 ou Gratuit avec Kobo Plus

  • Crystallizing Public Opinion (Original Classic Edition)

    par Edward Bernays ...
    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... En savoir plus

    CHF 4.01 ou Gratuit avec Kobo Plus

  • Biography of an Idea

    The Founding Principles of Public Relations

    par Edward L. Bernays ...
    The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... En savoir plus

    CHF 12.30 ou Gratuit avec Kobo Plus

  • Gli eventi. Come progettarli e realizzarli

    Come progettarli e realizzarli

    par Umberto Collesei, Francesca Checchinato, Marta Dalle Carbonare ...
    Pensato per i professionisti della comunicazione d’azienda e del settore eventi, oltre che per gli studenti, il volume propone molte case history a supporto delle spiegazioni, con numerosi rimandi a video e immagini da visualizzare sul sito dedicato che rendono interattiva la lettura anche per il lettore più curioso. ... En savoir plus

    CHF 37.00

  • So Good They Call You a Fake: Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche

    par Joshua Lisec ...
    "Few people know how to generate consistent, predictable results so good they start an internet firestorm that spreads your name further than you could have on your own. If you, too, would like success beyond your wildest dreams, read this book and do as Joshua says."— Philip Ovadia, MD, Board-Certified Cardiothoracic Surgeon and Award-Winning, #1 Bestselling Author of Stay off My Operating Table ... En savoir plus

    CHF 9.00

  • Réussir l'organisation d'un événement

    par Anthony Babkine, Adrien Rosier ...
    Collection series Livres outils - Communication
    Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur partiGala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et pratique pour découvrir toutes les ficelles de l'événementiel ainsi que le rôle de l'organisateur d'événement.Créez et menez à bien un événement attractif en respectant un budget précis : outils, fiches ... En savoir plus

    CHF 14.63 ou Gratuit avec Kobo Plus