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- Neomezený přístup k elektronickým knihám
  
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  Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
  
  Neomezený přístup k elektronickým knihám
  
  Neomezený přístup k audioknihám
  
  Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
  Audiokniha
  podle ,
  
  Dostupné:
  
  . Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.
  
  Předobjednávka
  1 audiokniha měsíčně
  
  + 30denní zkušební verze ZDARMA
  
  Zvláštní nabídka
  
  Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru
  
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  ZDARMA

položkypoložka

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
Audiokniha
podle ,

Dostupné:
. Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.

Předobjednávka
1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Zvláštní nabídka

Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru

* Žádný závazek, lze zrušit kdykoliv

ZDARMA

Doporučeno pro vás

Audiokniha

Think Big

Take Small Steps and Build the Future You Want

podle Grace Lordan ...

Čte Grace Lordan ...

Nezkrácené

7 hodin/y 35 min

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Přečtěte si více

362,30 Kč

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... Přečtěte si více
Audiokniha

Six Sigma

The Breakthrough Management Strategy Revolutionizing the World's Top Corporation

podle Richard Schroeder, Mikel Harry Ph.D. ...

Čte James Lurie ...

Zkrácené

5 hodin/y 10 min

The extraordinary breakthrough management program--heralded by GE, Motorola, and AlliedSignal--that is sweeping corporate America with its unprecedented ability to achieve superior financial results.Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any ... Přečtěte si více

284,83 Kč

The extraordinary breakthrough management program--heralded by GE, Motorola, and AlliedSignal--that is sweeping corporate America with its unprecedented ability to achieve superior financial results.Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any
... Přečtěte si více
Audiokniha

Customer-Centric Marketing Bundle, 2 in 1 Bundle

podle Jeanine Marks, Alexis Chang ...

Čte Marcus Mulenga ...

Nezkrácené

18 min

Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid ... Přečtěte si více

267,19 Kč nebo zdarma s Kobo Plus

Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid
... Přečtěte si více
Audiokniha

Giv dit barn gode pengevaner

podle Anne Juel Jørgensen ...

Čte Katrine Bach ...

Nezkrácené

2 hodin/y 55 min

Gode pengevaner er med til at skabe et trygt liv for både børn og voksne. Det er et liv, hvor der er penge til hverdagen, til krisetider og til at have det sjovt. Det er vaner, du kan give videre til dine børn.I "Giv dit barn gode pengevaner" giver børne- og pengeekspert Anne Juel Jørgensen med udgangspunkt i den nyeste forskning konkrete redskaber til, hvordan du gennem sjove lege og aktiviteter ... Přečtěte si více

198,79 Kč

Gode pengevaner er med til at skabe et trygt liv for både børn og voksne. Det er et liv, hvor der er penge til hverdagen, til krisetider og til at have det sjovt. Det er vaner, du kan give videre til dine børn.I "Giv dit barn gode pengevaner" giver børne- og pengeekspert Anne Juel Jørgensen med udgangspunkt i den nyeste forskning konkrete redskaber til, hvordan du gennem sjove lege og aktiviteter
... Přečtěte si více
Audiokniha

Why Web3 Marketing Converts Gen Z

A Gamified, Community-First, Collaborative Strategy

podle Jack Dalrymple ...

Čte Digital Voice Martin G ...

Nezkrácené

3 hodin/y 12 min

This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a ... Přečtěte si více

510,24 Kč nebo zdarma s Kobo Plus

This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a
... Přečtěte si více
Audiokniha

Treasure Hunt

Inside the Mind of the New Consumer

podle Michael J. Silverstein, John Butman ...

Čte John H. Mayer ...

Nezkrácené

9 hodin/y 19 min

A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... Přečtěte si více

306,26 Kč

A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an
... Přečtěte si více
Audiokniha

A Human's Guide to Machine Intelligence

How Algorithms Are Shaping Our Lives and How We Can Stay in Control

podle Kartik Hosanagar ...

Čte Joe Knezevich ...

Nezkrácené

5 hodin/y 58 min

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, ... Přečtěte si více

357,31 Kč

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us,
... Přečtěte si více
Audiokniha

How to Get Rich the American Way

Classic financial advice that worked and didn’t, throughout time (The International edition of How to Get Rich in American History)

podle Joseph Moore ...

Čte Brett Barry ...

Nezkrácené

10 hodin/y 5 min

A Next Big Idea Club Must-Read'Eye opening, deeply researched, and snort-out-your-nose funny. I dare you to put it down.' William Bernstein, author of The Four Pillars of Investing'Refreshingly unequivocal advice.' Publishers WeeklyIn richly told stories and wild self experiments, historian and investor Joseph Moore tests history's best and worst financial advice to find what worked, what d... ... Přečtěte si více

653,16 Kč

A Next Big Idea Club Must-Read'Eye opening, deeply researched, and snort-out-your-nose funny. I dare you to put it down.' William Bernstein, author of The Four Pillars of Investing'Refreshingly unequivocal advice.' Publishers WeeklyIn richly told stories and wild self experiments, historian and investor Joseph Moore tests history's best and worst financial advice to find what worked, what d...
... Přečtěte si více
Audiokniha

Honest to Greatness

How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

podle Peter Kozodoy, Sharon Lechter ...

Čte Peter Kozodoy, Coleen Marlo ...

Nezkrácené

In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested ... Přečtěte si více

734,83 Kč

In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested
... Přečtěte si více
Audiokniha

Blindsight

The (Mostly) Hidden Ways Marketing Reshapes Our Brains

podle Matt Johnson PhD, Prince Ghuman ...

Čte Roger Wayne ...

Nezkrácené

9 hodin/y

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... Přečtěte si více

407,33 Kč nebo zdarma s Kobo Plus

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than
... Přečtěte si více
Audiokniha

For the Culture

The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

podle Marcus Collins ...

Čte Cary Hite ...

Nezkrácené

9 hodin/y 32 min

**From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a ... Přečtěte si více

362,02 Kč

**From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a
... Přečtěte si více
Audiokniha

The Undoing Project

A Friendship that Changed the World

podle Michael Lewis ...

Čte Dennis Boutsikaris ...

Nezkrácené

10 hodin/y 17 min

Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this ... Přečtěte si více

306,56 Kč

Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this
... Přečtěte si více
Audiokniha

Your Shopping Superpower

Follow Your Values and Better Your World One Purchase at a Time

podle Diane Osgood, PhD ...

Čte Andrea Gallo ...

Nezkrácené

8 hodin/y 2 min

Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then ... Přečtěte si více

408,15 Kč

Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then
... Přečtěte si více
Audiokniha

The Ultimate Marketing Engine

5 Steps to Ridiculously Consistent Growth

podle John Jantsch ...

Čte John Jantsch ...

Nezkrácené

5 hodin/y 30 min

Read by the author.A step-by-step system for creating customers and clients for life.In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.The ... Přečtěte si více

489,82 Kč

Read by the author.A step-by-step system for creating customers and clients for life.In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.The
... Přečtěte si více
Audiokniha

Buyer Personas

How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

podle Adele Revella ...

Čte Pam Ward ...

Nezkrácené

7 hodin/y 2 min

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to ... Přečtěte si více

408,15 Kč

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to
... Přečtěte si více
Audiokniha

Consumer Experiences and Emotion Management

podle Avinash Kapoor ...

Čte Adam Lofbomm ...

Nezkrácené

4 hodin/y 41 min

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global ... Přečtěte si více

265,22 Kč

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global
... Přečtěte si více
Audiokniha

User Tested

How the World's Top Companies Use Human Insight to Create Great Experiences

podle Janelle Estes, Andy MacMillan ...

Čte Lexi Mae ...

Nezkrácené

6 hodin/y 8 min

Learn what "customer-centric" really means in this groundbreaking bookUser Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins, and that real, three-dimensional people can't be reduced to data points on a graph.You'll learn about how ... Přečtěte si více

408,15 Kč

Learn what "customer-centric" really means in this groundbreaking bookUser Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins, and that real, three-dimensional people can't be reduced to data points on a graph.You'll learn about how
... Přečtěte si více
Audiokniha

The Power of Fifty Bits

podle Bob Nease, , PhD ...

Čte Qarie Marshall ...

Nezkrácené

5 hodin/y 24 min

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer ... Přečtěte si více

510,24 Kč

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer
... Přečtěte si více
Audiokniha

High-Tech, High-Touch Customer Service

Inspire Timeless Loyalty in the Demanding New World of Social Commerce

podle Micah Solomon ...

Čte Micah Solomon, Sean Pratt ...

Nezkrácené

6 hodin/y 7 min

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of ... Přečtěte si více

571,28 Kč

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of
... Přečtěte si více
Audiokniha

Knowledge and the Wealth of Nations

A Story of Economic Discovery

podle David Warsh ...

Čte Mike Chamberlain ...

Nezkrácené

17 hodin/y 7 min

"What The Double Helix did for biology, David Warsh's Knowledge and the Wealth of Nations does for economics." —Boston GlobeA stimulating and inviting tour of modern economics centered on the story of one of its most important breakthroughs. In 1980, the twenty-four-year-old graduate student Paul Romer tackled one of the oldest puzzles in economics. Eight years later he solved it. This book tells ... Přečtěte si více

510,24 Kč

"What The Double Helix did for biology, David Warsh's Knowledge and the Wealth of Nations does for economics." —Boston GlobeA stimulating and inviting tour of modern economics centered on the story of one of its most important breakthroughs. In 1980, the twenty-four-year-old graduate student Paul Romer tackled one of the oldest puzzles in economics. Eight years later he solved it. This book tells
... Přečtěte si více
Audiokniha

This Is Personal

The Art of Delivering the Right Email at the Right Time

podle Brennan Dunn ...

Čte Matt Weisgerber ...

Nezkrácené

6 hodin/y 14 min

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author ... Přečtěte si více

326,48 Kč

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author
... Přečtěte si více
Audiokniha

Licence to be Bad

How Economics Corrupted Us

podle Jonathan Aldred ...

Čte Charlie Anson ...

Nezkrácené

10 hodin/y 48 min

Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred ... Přečtěte si více

334,43 Kč

Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred
... Přečtěte si více
Audiokniha

Pathway To Profit (Second Edition)

podle Jacob Healy ...

Čte Jacob Healy ...

Nezkrácené

2 hodin/y 41 min

Around the globe, people are growing weary—tired of being manipulated, undervalued, and treated as mere profit sources. Many dream of breaking free to build businesses that reflect their values, aspirations, and authentic selves. But often, the journey of entrepreneurship feels like a far cry from that vision.You likely started with dreams of freedom—spending more time with family, traveling to ... Přečtěte si více

122,30 Kč nebo zdarma s Kobo Plus

Around the globe, people are growing weary—tired of being manipulated, undervalued, and treated as mere profit sources. Many dream of breaking free to build businesses that reflect their values, aspirations, and authentic selves. But often, the journey of entrepreneurship feels like a far cry from that vision.You likely started with dreams of freedom—spending more time with family, traveling to
... Přečtěte si více
Audiokniha

The Things We Love

How Our Passions Connect Us and Make Us Who We Are

podle Aaron Ahuvia, PhD ...

Čte Steven Jay Cohen ...

Nezkrácené

8 hodin/y 26 min

A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in ... Přečtěte si více

510,24 Kč

A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in
... Přečtěte si více

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Dostupné:

1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Dostupné:

1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Doporučeno pro vás

Chování spotřebitelů Audioknihy

Think Big

Six Sigma

Customer-Centric Marketing Bundle, 2 in 1 Bundle

Giv dit barn gode pengevaner

Why Web3 Marketing Converts Gen Z

Treasure Hunt

A Human's Guide to Machine Intelligence

How to Get Rich the American Way

Honest to Greatness

Blindsight

For the Culture

The Undoing Project

Your Shopping Superpower

The Ultimate Marketing Engine

Buyer Personas

Consumer Experiences and Emotion Management

User Tested

The Power of Fifty Bits

High-Tech, High-Touch Customer Service

Knowledge and the Wealth of Nations

This Is Personal

Licence to be Bad

Pathway To Profit (Second Edition)

The Things We Love