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Chování spotřebitelů Audioknihy

Pokud se vám líbí Chování spotřebitelů audioknihy, pak budete milovat tyto top výběry.
Zobrazuje se 124 z 425
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  • Audiokniha

    Think Big

    Take Small Steps and Build the Future You Want

    podle Grace Lordan ...
    Čte Grace Lordan ...

    Nezkrácené

    7 hodin/y 35 min

    Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Přečtěte si více

    362,30 Kč

  • Audiokniha

    The Human Experience

    How to make life better for your customers and create a more successful organization

    podle John Sills ...
    Čte Simon Shepherd ...

    Nezkrácené

    6 hodin/y 54 min

    Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the ... Přečtěte si více

    390,17 Kč

  • Audiokniha

    The Big Myth

    How American Business Taught Us to Loathe Government and Love the Free Market

    Nezkrácené

    21 hodin/y 27 min

    Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an... ... Přečtěte si více

    714,62 Kč

  • Audiokniha

    Delight Your Customers

    7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary

    podle Steve Curtin ...
    Čte Sean Pratt ...

    Nezkrácené

    6 hodin/y 29 min

    When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a ... Přečtěte si více

    571,28 Kč

  • Audiokniha

    The Brain Sell

    When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

    podle Dr. David Lewis ...
    Čte Steven Menasche ...

    Nezkrácené

    9 hodin/y 26 min

    Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... Přečtěte si více

    612,12 Kč

  • Audiokniha

    The How Wow!

    Secrets Behind World Class Service

    podle John J. Murphy ...
    Čte Patrick Lawlor ...

    Nezkrácené

    57 min

    In his book, The How of Wow!, award-winning author John J. Murphy challenges you to differentiate your s service.When was the last time you were “wowed” by the service you received?Maybe you were “wowed” while buying groceries, resolving a problem with your bank, checking into a hotel or flying across the country. Or maybe you were not. It seems that the secrets behind world class service are ... Přečtěte si více

    326,27 Kč

  • Audiokniha

    Maximum Influence 2nd Edition

    The 12 Universal Laws of Power Persuasion

    podle Kurt W. Mortensen ...
    Čte Tim Andres Pabon ...

    Nezkrácené

    8 hodin/y 49 min

    Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative ... Přečtěte si více

    714,21 Kč

  • Audiokniha

    Customer Centricity

    Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

    podle Peter Fader ...
    Čte Patrick Lawlor ...

    Nezkrácené

    3 hodin/y 4 min

    Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer ... Přečtěte si více

    224,39 Kč

  • Audiokniha

    The Middle-Class Millionaire

    The Rise of the New Rich and How They Are Changing America

    Nezkrácené

    7 hodin/y 57 min

    In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires—people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. Comprising 8.4 million households, these working rich are exerting a powerful influence on our attitudes and on society. They believe in the benefits ... Přečtěte si více

    346,90 Kč

  • Audiokniha

    Redefining Retail

    10 Guiding Principles for a Post-Digital World

    Nezkrácené

    9 hodin/y 53 min

    In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value ... Přečtěte si více

    408,15 Kč

  • Audiokniha

    Predictive Analytics

    The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated

    podle Eric Siegel ...
    Čte Steven Menasche ...

    Nezkrácené

    11 hodin/y 6 min

    Award-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies ... Přečtěte si více

    612,12 Kč

  • Audiokniha

    Too Much Information

    Understanding What You Don’t Want to Know

    podle Cass R. Sunstein ...
    Čte Tristan Morris ...

    Nezkrácené

    6 hodin/y 1 min

    The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically ... Přečtěte si více

    326,48 Kč

  • Audiokniha

    Gérer son budget au quotidien et dénicher les meilleures affaires sur Internet

    Série Audiokniha 5 - Économie, finance et travail

    Nezkrácené

    2 hodin/y 20 min

    Ce livre audio est narré par une voix numérique.Et si gérer son budget au quotidien devenait simple, efficace... et même gratifiant ?Dans un monde où les dépenses s’envolent et les tentations sont omniprésentes, savoir maîtriser ses finances et profiter des meilleures opportunités du net est un véritable super-pouvoir. Ce guide pratique vous offre des méthodes concrètes et accessibles pour ... Přečtěte si více

    40,84 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Sell Anything to Anyone with Confidence

    The Secret Psychology Behind Persuasive Sales

    podle Silas Mary ...

    Nezkrácené

    2 hodin/y 48 min

    This audiobook is narrated by a digital voice.Want to close more deals, boost your income, and sell with total confidence? Sell Anything to Anyone with Confidence is your ultimate guide to mastering the psychology of persuasion, overcoming objections, and making sales feel effortless—no matter what you’re selling. Whether you’re an entrepreneur, business owner, or sales professional, this book ... Přečtěte si více

    163,34 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    ¡Lo quiero!

    El poder del deseo mimético en el día a día

    podle Luke Burgis ...
    Čte Miguel Vegas ...

    Nezkrácené

    9 hodin/y 13 min

    Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de ... Přečtěte si více

    209,61 Kč

  • Audiokniha

    AI Einfach

    Wie Künstliche Intelligenz Dein Leben Verändert (auch wenn du es nicht bemerkst)

    Série Audiokniha 1 - Mit KI leben – Wie künstliche Intelligenz dein Leben verändert

    Nezkrácené

    2 hodin/y 4 min

    Dieses Hörbuch wird von einer digitalen Stimme vorgelesen.Künstliche Intelligenz ist längst kein Science-Fiction-Konzept mehr: Sie ist bereits jeden Tag in deinem Leben präsent, ohne dass du es merkst. Sie entscheidet, welche Inhalte du online siehst, schlägt vor, was du kaufen sollst, beeinflusst deine Arbeit, dein Studium und sogar deine täglichen Entscheidungen.„AI Semplice“ ist der erste Band ... Přečtěte si více

    61,05 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Work Shop

    The consumer-driven transformation of Commercial Real Estate

    podle Joe Brady ...
    Čte Joe Brady ...

    Nezkrácené

    4 hodin/y 50 min

    Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service ... Přečtěte si více

    224,39 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Balkonkraftwerk mit Speicher nutzen

    Balkonkraftwerk anmelden und Stromkosten senken.

    Nezkrácené

    1 hodina 29 min

    Möchtest du deine eigenen Stromkosten senken und gleichzeitig einen wertvollen Beitrag zur Energiewende leisten? Dann ist dieses Hörbuch genau der richtige Begleiter für dich. In diesem umfassenden Ratgeber erfährst du alles, was du wissen musst, um dein eigenes Balkonkraftwerk erfolgreich zu installieren und sofort von einem geringeren Stromverbrauch zu profitieren.Egal, ob du gerade erst ... Přečtěte si více

    122,00 Kč

  • Audiokniha

    The Rules That Make Us

    How Culture Shapes the Way We Act, Think, Believe and Buy

    podle Oliver Sweet ...
    Čte Oliver Sweet ...

    Nezkrácené

    9 hodin/y 36 min

    'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.Why do we do what we do? We might think it's our unique ... Přečtěte si více

    653,16 Kč

  • Audiokniha

    The Other Side of Change

    The Inspiring Bestseller on Finding Strength and Happiness in Adversity

    podle Maya Shankar ...
    Čte Maya Shankar ...

    Nezkrácené

    5 hodin/y 50 min

    Brought to you by Penguin.An unexpected diagnosis.A breakup.A redundancy.When life throws a curveball, it can feel like we’re free-falling into the unknown. But what if upheaval was a chance to reimagine ourselves, rather than something to just endure?Maya Shankar, a cognitive scientist, has spent decades researching the mind after an incident in her own life left her reeling. In this book, she ... Přečtěte si více

    390,17 Kč

  • Audiokniha

    This Is Strategy

    Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

    podle Seth Godin ...
    Čte Seth Godin ...

    Nezkrácené

    9 hodin/y 27 min

    **A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Přečtěte si více

    530,86 Kč

  • Audiokniha

    Sell Without Selling Out

    A Guide to Success on Your Own Terms

    podle Andy Paul ...
    Čte Andy Paul ...

    Nezkrácené

    3 hodin/y 3 min

    Forget everything you learned about selling.Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by ... Přečtěte si více

    326,48 Kč

  • Audiokniha

    May Contain Lies

    How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

    podle Alex Edmans ...
    Čte Alex Edmans ...

    Nezkrácené

    8 hodin/y 33 min

    Brought to you by Penguin.A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more criticallyOur lives are minefields of misinformation. Stories, statistics and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by ... Přečtěte si více

    390,17 Kč

  • Audiokniha

    Jubilee Circles

    podle Lee Van Ham ...
    Čte David Wogahn ...

    Nezkrácené

    1 hodina 15 min

    Three Jubilee Circles—one in the U.S. and two in Mexico—provide the lived experience for this minibook. Three traffic signs in the opening pages signal what is to follow. “Stop!” MultiEarth living. “Turn!” to OneEarth ways. “Merge!”, i.e. “Join!” a Jubilee Circle. When you do, you become engaged in actions that reverse climate change, correct current injustices, and deepen spirituality. Circles ... Přečtěte si více

    61,25 Kč nebo zdarma s Kobo Plus