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  Neomezený přístup k elektronickým knihám
  
  Neomezený přístup k audioknihám
  
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  Audiokniha
  podle ,
  
  Dostupné:
  
  . Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.
  
  Předobjednávka
  1 audiokniha měsíčně
  
  + 30denní zkušební verze ZDARMA
  
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  Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru
  
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  ZDARMA

položkypoložka

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
Audiokniha
podle ,

Dostupné:
. Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.

Předobjednávka
1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Zvláštní nabídka

Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru

* Žádný závazek, lze zrušit kdykoliv

ZDARMA

Doporučeno pro vás

Audiokniha

The Algebra of Happiness

The pursuit of success, love and what it all means

podle Scott Galloway ...

Čte Scott Galloway ...

Nezkrácené

3 hodin/y 35 min

Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- ... Přečtěte si více

252,08 Kč

Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?-
... Přečtěte si více
Audiokniha

Tools and Weapons

The Promise and the Peril of the Digital Age

podle Brad Smith, Carol Ann Browne ...

Čte Brad Smith, Carol Ann Browne ...

Nezkrácené

11 hodin/y 11 min

With a foreword from Bill GatesFrom Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates.__________Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address ... Přečtěte si více

521,42 Kč

With a foreword from Bill GatesFrom Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates.__________Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address
... Přečtěte si více
Audiokniha

Chinese tourists - what do they want?

Facts, ideas and successful examples

podle Ingemar Fredriksson ...

Čte Richard Kemp ...

Nezkrácené

10 hodin/y 54 min

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group ... Přečtěte si více

479,00 Kč

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group
... Přečtěte si více
Audiokniha

Giv din teenager gode pengevaner

podle Anne Juel Jørgensen ...

Čte Katrine Bach ...

Nezkrácené

3 hodin/y 41 min

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller, ... Přečtěte si více

480,19 Kč

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller,
... Přečtěte si více
Audiokniha

Tilt

Shifting Your Strategy from Products to Customers

podle Niraj Dawar ...

Čte Walter Dixon ...

Nezkrácené

6 hodin/y 1 min

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, ... Přečtěte si více

583,81 Kč

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor,
... Přečtěte si více
Audiokniha

Anthro-Vision

How Anthropology Can Explain Business and Life

podle Gillian Tett ...

Čte Imogen Church ...

Nezkrácené

10 hodin/y 41 min

Brought to you by Penguin.From the bestselling author of Fool's GoldTo understand business, you need to think like an anthropologist.Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO?If so, then you might need a lesson in business anthropology. For a century, ... Přečtěte si více

364,12 Kč

Brought to you by Penguin.From the bestselling author of Fool's GoldTo understand business, you need to think like an anthropologist.Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO?If so, then you might need a lesson in business anthropology. For a century,
... Přečtěte si více
Audiokniha

Accountable

The Rise of Citizen Capitalism

podle Michael O'Leary, Warren Valdmanis ...

Čte Joe Knezevich ...

Nezkrácené

9 hodin/y 5 min

“More than ever before, this is the book our economy needs.” – Dr. Rajiv Shah**, president** of the Rockefeller Foundation“Unwilling to settle for easy answers or superficial changes, O’Leary and Valdmanis push us all to ask more of our economic system.” – Senator Michael F. BennetThis provocative book takes us insi... ... Přečtěte si více

558,87 Kč

“More than ever before, this is the book our economy needs.” – Dr. Rajiv Shah**, president** of the Rockefeller Foundation“Unwilling to settle for easy answers or superficial changes, O’Leary and Valdmanis push us all to ask more of our economic system.” – Senator Michael F. BennetThis provocative book takes us insi...
... Přečtěte si více
Audiokniha

Your Shopping Superpower

Follow Your Values and Better Your World One Purchase at a Time

podle Diane Osgood, PhD ...

Čte Andrea Gallo ...

Nezkrácené

8 hodin/y 2 min

Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then ... Přečtěte si více

417,10 Kč

Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then
... Přečtěte si více
Audiokniha

Ce que la société attend de nous

podle Eric Giegelmann ...

Čte Voix Numérique Fabien G ...

Série Audiokniha 7 - Histoire, société et politique
Nezkrácené

6 hodin/y 56 min

Ce livre audio est narré par une voix numérique.Qu’est-ce qu’une vie réussie ?Qui décide de ce qui est normal, acceptable ou désirable ?Dès la naissance, nous sommes immergés dans un monde rempli d’attentes : être performant, séduisant, ambitieux, conforme. À travers la famille, l’école, les médias, les pairs, la société nous dicte subtilement – et parfois brutalement – la manière don’t nous ne ... Přečtěte si více

41,73 Kč nebo zdarma s Kobo Plus

Ce livre audio est narré par une voix numérique.Qu’est-ce qu’une vie réussie ?Qui décide de ce qui est normal, acceptable ou désirable ?Dès la naissance, nous sommes immergés dans un monde rempli d’attentes : être performant, séduisant, ambitieux, conforme. À travers la famille, l’école, les médias, les pairs, la société nous dicte subtilement – et parfois brutalement – la manière don’t nous ne
... Přečtěte si více
Audiokniha

Consumed

The need for collective change; colonialism, climate change & consumerism

podle Aja Barber ...

Čte Aja Barber ...

Nezkrácené

8 hodin/y 17 min

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we ... Přečtěte si více

521,42 Kč

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we
... Přečtěte si více
Audiokniha

More From Less

How We Learned to Create More Without Using More

podle Andrew McAfee ...

Čte Andrew McAfee ...

Nezkrácené

7 hodin/y 57 min

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... Přečtěte si více

417,10 Kč

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests,
... Přečtěte si více
Audiokniha

Winning Tomorrow's Customer

How to Build Customer Experience as a Competitive Advantage

podle Kari Korkiakoski ...

Čte Narrated by an AI-generated voice based on Kari Korkiakoski’s voice ...

Nezkrácené

2 hodin/y 53 min

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they ... Přečtěte si více

248,30 Kč nebo zdarma s Kobo Plus

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they
... Přečtěte si více
Audiokniha

Today Is The Day

podle OBOM A. BOWEN ...

Čte Mark Bramhall ...

Nezkrácené

4 hodin/y 53 min

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and ... Přečtěte si více

374,89 Kč nebo zdarma s Kobo Plus

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and
... Přečtěte si více
Audiokniha

Choose Your Own Captivity

How Corporations Built Our Choices and Sold Our Freedom

podle Eli Cook ...

Nezkrácené

9 hodin/y

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select fewChoice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or ... Přečtěte si více

459,03 Kč

Předobjednávka

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select fewChoice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or
... Přečtěte si více
Audiokniha

Attention and Effort

The pioneering work from the author of Thinking, Fast and Slow

podle Daniel Kahneman ...

Nezkrácené

10 hodin/y

Before Thinking, Fast and Slow, there was Attention and Effort.Attention and Effort is Daniel Kahneman's groundbreaking study of how the human mind allocates its limited mental resources. Drawing on experimental psychology, physiology, and cognitive theory, Kahneman explores what it really means to concentrate, why mental effort feels costly, and how attention is shaped by motivation, fatigue, and ... Přečtěte si více

667,48 Kč

Předobjednávka

Before Thinking, Fast and Slow, there was Attention and Effort.Attention and Effort is Daniel Kahneman's groundbreaking study of how the human mind allocates its limited mental resources. Drawing on experimental psychology, physiology, and cognitive theory, Kahneman explores what it really means to concentrate, why mental effort feels costly, and how attention is shaped by motivation, fatigue, and
... Přečtěte si více
Audiokniha

Reengineering Retail

podle Doug Stephens ...

Čte Doug Stephens ...

Nezkrácené

7 hodin/y 31 min

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Přečtěte si více

375,49 Kč nebo zdarma s Kobo Plus

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Přečtěte si více
Audiokniha

Ne Plus Subir, Reprenez le Pouvoir sur Votre Argent

podle Eric Giegelmann ...

Čte Voix Numérique Florian G ...

Série Audiokniha 17 - Économie, finance et travail
Nezkrácené

2 hodin/y 41 min

Ce livre audio est narré par une voix numérique.Gérer son budget pour survivre – Et reprendre le pouvoir sur votre argentAuteur : Eric GiegelmannDans un monde où chaque centime compte, reprendre le contrôle de ses finances est devenu une question de survie autant que de liberté. Ce livre est un guide pratique, accessible et motivant pour toutes celles et ceux qui souhaitent sortir du surende... ... Přečtěte si více

41,73 Kč nebo zdarma s Kobo Plus

Ce livre audio est narré par une voix numérique.Gérer son budget pour survivre – Et reprendre le pouvoir sur votre argentAuteur : Eric GiegelmannDans un monde où chaque centime compte, reprendre le contrôle de ses finances est devenu une question de survie autant que de liberté. Ce livre est un guide pratique, accessible et motivant pour toutes celles et ceux qui souhaitent sortir du surende...
... Přečtěte si více
Audiokniha

Secondhand

Travels in the New Global Garage Sale

podle Adam Minter ...

Nezkrácené

9 hodin/y 59 min

From the author of Junkyard Planet, "an anthem to decluttering, recycling, making better quality goods and living a simpler life with less stuff." —Associated PressDownsizing. Decluttering. Discarding. Sooner or later, all of us are faced with things we no longer need or want. But when we drop our old clothes and other items off at a local donation center, where do they go? Sometimes across the ... Přečtěte si více

459,03 Kč

Předobjednávka

From the author of Junkyard Planet, "an anthem to decluttering, recycling, making better quality goods and living a simpler life with less stuff." —Associated PressDownsizing. Decluttering. Discarding. Sooner or later, all of us are faced with things we no longer need or want. But when we drop our old clothes and other items off at a local donation center, where do they go? Sometimes across the
... Přečtěte si více
Audiokniha

Location is (Still) Everything

The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

podle David R. Bell ...

Čte Tom Parks ...

Nezkrácené

6 hodin/y 38 min

Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a ... Přečtěte si více

750,94 Kč

Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a
... Přečtěte si více
Audiokniha

The Art of Excellent Products

Enchanting Customers with Premium Brand Experiences

podle Riccardo Illy ...

Čte Sam Rushton ...

Nezkrácené

6 hodin/y 16 min

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business ... Přečtěte si více

500,56 Kč

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business
... Přečtěte si více
Audiokniha

The Transformational Consumer

Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser

podle Tara-Nicholle Nelson ...

Čte Tara-Nicholle Nelson ...

Nezkrácené

6 hodin/y 31 min

Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to create a two-way love affair with these "transformational consumers."The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average ... Přečtěte si více

417,10 Kč

Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to create a two-way love affair with these "transformational consumers."The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average
... Přečtěte si více
Audiokniha

Unlock the Psychology of Buyer Behavior

How to Understand and Influence Customers

podle Silas Mary ...

Čte Digital Voice Archie G ...

Nezkrácené

2 hodin/y 56 min

This audiobook is narrated by a digital voice.Unlock the Psychology of Buyer Behavior: How to Understand and Influence CustomersWhy do people buy? What makes them choose one brand over another? The key to increasing sales isn’t just better marketing—it’s understanding the psychology behind every purchase decision. When you know how customers think, you can create offers they can’t resist.This book ... Přečtěte si více

166,92 Kč nebo zdarma s Kobo Plus

This audiobook is narrated by a digital voice.Unlock the Psychology of Buyer Behavior: How to Understand and Influence CustomersWhy do people buy? What makes them choose one brand over another? The key to increasing sales isn’t just better marketing—it’s understanding the psychology behind every purchase decision. When you know how customers think, you can create offers they can’t resist.This book
... Přečtěte si více
Audiokniha

Unlock the Buyer's Brain: Mastering the Psychology of Sales

podle Wm York ...

Čte Digital Voice Charlotte G ...

Nezkrácené

5 hodin/y 40 min

This audiobook is narrated by a digital voice.This enlightening book unveils the secrets behind the art of selling, revealing how to tap into the hidden desires and motivations of buyers with insight, finesse, and precision. Exploring the labyrinth of the buyer's mind, it equips you with the tools and techniques to navigate through their beliefs, biases, and decision-making processes. Empower ... Přečtěte si více

83,46 Kč nebo zdarma s Kobo Plus

This audiobook is narrated by a digital voice.This enlightening book unveils the secrets behind the art of selling, revealing how to tap into the hidden desires and motivations of buyers with insight, finesse, and precision. Exploring the labyrinth of the buyer's mind, it equips you with the tools and techniques to navigate through their beliefs, biases, and decision-making processes. Empower
... Přečtěte si více
Audiokniha

Punters

How Paddy Power Bet Billions and Changed Gambling Forever

podle Aaron Rogan ...

Čte Aidan Kelly ...

Nezkrácené

9 hodin/y 15 min

The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but ... Přečtěte si více

558,87 Kč

The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but
... Přečtěte si více

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Dostupné:

1 audiokniha měsíčně

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1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Doporučeno pro vás

Chování spotřebitelů Audioknihy

The Algebra of Happiness

Tools and Weapons

Chinese tourists - what do they want?

Giv din teenager gode pengevaner

Tilt

Anthro-Vision

Accountable

Your Shopping Superpower

Ce que la société attend de nous

Consumed

More From Less

Winning Tomorrow's Customer

Today Is The Day

Choose Your Own Captivity

Attention and Effort

Reengineering Retail

Ne Plus Subir, Reprenez le Pouvoir sur Votre Argent

Secondhand

Location is (Still) Everything

The Art of Excellent Products

The Transformational Consumer

Unlock the Psychology of Buyer Behavior

Unlock the Buyer's Brain: Mastering the Psychology of Sales

Punters