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Chování spotřebitelů Audioknihy

Pokud se vám líbí Chování spotřebitelů audioknihy, pak budete milovat tyto top výběry.
Zobrazuje se 124 z 423
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  • Audiokniha

    Think Big

    Take Small Steps and Build the Future You Want

    podle Grace Lordan ...
    Čte Grace Lordan ...

    Nezkrácené

    7 hodin/y 35 min

    Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Přečtěte si více

    362,30 Kč

  • Audiokniha

    Conversations That Sell

    Collaborate with Buyers and Make Every Conversation Count

    podle Nancy Bleeke ...
    Čte Rose Itzcovitz ...

    Nezkrácené

    6 hodin/y 51 min

    Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the ... Přečtěte si více

    571,28 Kč

  • Audiokniha

    Six Sigma

    The Breakthrough Management Strategy Revolutionizing the World's Top Corporation

    Zkrácené

    5 hodin/y 10 min

    The extraordinary breakthrough management program--heralded by GE, Motorola, and AlliedSignal--that is sweeping corporate America with its unprecedented ability to achieve superior financial results.Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any ... Přečtěte si více

    284,83 Kč

  • Audiokniha

    Customer-Centric Marketing Bundle, 2 in 1 Bundle

    Nezkrácené

    18 min

    Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid ... Přečtěte si více

    267,19 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Giv dit barn gode pengevaner

    Čte Katrine Bach ...

    Nezkrácené

    2 hodin/y 55 min

    Gode pengevaner er med til at skabe et trygt liv for både børn og voksne. Det er et liv, hvor der er penge til hverdagen, til krisetider og til at have det sjovt. Det er vaner, du kan give videre til dine børn.I "Giv dit barn gode pengevaner" giver børne- og pengeekspert Anne Juel Jørgensen med udgangspunkt i den nyeste forskning konkrete redskaber til, hvordan du gennem sjove lege og aktiviteter ... Přečtěte si více

    198,79 Kč

  • Audiokniha

    Why Web3 Marketing Converts Gen Z

    A Gamified, Community-First, Collaborative Strategy

    Nezkrácené

    3 hodin/y 12 min

    This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a ... Přečtěte si více

    510,24 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    Treasure Hunt

    Inside the Mind of the New Consumer

    Nezkrácené

    9 hodin/y 19 min

    A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... Přečtěte si více

    306,26 Kč

  • Audiokniha

    A Human's Guide to Machine Intelligence

    How Algorithms Are Shaping Our Lives and How We Can Stay in Control

    podle Kartik Hosanagar ...
    Čte Joe Knezevich ...

    Nezkrácené

    5 hodin/y 58 min

    A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, ... Přečtěte si více

    357,31 Kč

  • Audiokniha

    How to Get Rich the American Way

    Classic financial advice that worked and didn’t, throughout time (The International edition of How to Get Rich in American History)

    podle Joseph Moore ...
    Čte Brett Barry ...

    Nezkrácené

    10 hodin/y 5 min

    A Next Big Idea Club Must-Read'Eye opening, deeply researched, and snort-out-your-nose funny. I dare you to put it down.' William Bernstein, author of The Four Pillars of Investing'Refreshingly unequivocal advice.' Publishers WeeklyIn richly told stories and wild self experiments, historian and investor Joseph Moore tests history's best and worst financial advice to find what worked, what d... ... Přečtěte si více

    653,16 Kč

  • Audiokniha

    Honest to Greatness

    How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

    Nezkrácené

    In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested ... Přečtěte si více

    734,83 Kč

  • Audiokniha

    Blindsight

    The (Mostly) Hidden Ways Marketing Reshapes Our Brains

    Nezkrácené

    9 hodin/y

    Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... Přečtěte si více

    407,33 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    For the Culture

    The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

    podle Marcus Collins ...
    Čte Cary Hite ...

    Nezkrácené

    9 hodin/y 32 min

    **From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a ... Přečtěte si více

    362,02 Kč

  • Audiokniha

    The Undoing Project

    A Friendship that Changed the World

    podle Michael Lewis ...

    Nezkrácené

    10 hodin/y 17 min

    Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this ... Přečtěte si více

    306,56 Kč

  • Audiokniha

    Your Shopping Superpower

    Follow Your Values and Better Your World One Purchase at a Time

    podle Diane Osgood, PhD ...
    Čte Andrea Gallo ...

    Nezkrácené

    8 hodin/y 2 min

    Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then ... Přečtěte si více

    408,15 Kč

  • Audiokniha

    Real Influence

    Persuade Without Pushing and Gain Without Giving In

    Nezkrácené

    7 hodin/y 28 min

    Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do ... Přečtěte si více

    489,82 Kč

  • Audiokniha

    The Ultimate Marketing Engine

    5 Steps to Ridiculously Consistent Growth

    podle John Jantsch ...
    Čte John Jantsch ...

    Nezkrácené

    5 hodin/y 30 min

    Read by the author.A step-by-step system for creating customers and clients for life.In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.The ... Přečtěte si více

    489,82 Kč

  • Audiokniha

    Licence to be Bad

    How Economics Corrupted Us

    podle Jonathan Aldred ...
    Čte Charlie Anson ...

    Nezkrácené

    10 hodin/y 48 min

    Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred ... Přečtěte si více

    334,43 Kč

  • Audiokniha

    Pathway To Profit (Second Edition)

    podle Jacob Healy ...
    Čte Jacob Healy ...

    Nezkrácené

    2 hodin/y 41 min

    Around the globe, people are growing weary—tired of being manipulated, undervalued, and treated as mere profit sources. Many dream of breaking free to build businesses that reflect their values, aspirations, and authentic selves. But often, the journey of entrepreneurship feels like a far cry from that vision.You likely started with dreams of freedom—spending more time with family, traveling to ... Přečtěte si více

    122,30 Kč nebo zdarma s Kobo Plus

  • Audiokniha

    The Things We Love

    How Our Passions Connect Us and Make Us Who We Are

    podle Aaron Ahuvia, PhD ...
    Čte Steven Jay Cohen ...

    Nezkrácené

    8 hodin/y 26 min

    A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in ... Přečtěte si více

    510,24 Kč

  • Audiokniha

    Frihed, FIRE & familieliv

    Nezkrácené

    3 hodin/y 38 min

    Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed ... Přečtěte si více

    225,69 Kč

  • Audiokniha

    The Brain Sell

    When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

    podle Dr. David Lewis ...
    Čte Steven Menasche ...

    Nezkrácené

    9 hodin/y 26 min

    Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... Přečtěte si více

    612,12 Kč

  • Audiokniha

    Mere i løn

    Succesfuld lønforhandling uden ondt i maven

    Nezkrácené

    4 hodin/y 34 min

    FORHANDL DIG TIL DEN LØN, DU FORTJENERMange kvinder bliver usikre, når de skal tale løn. De undgår at bede om lønstigninger af frygt for at virke krævende og utaknemmelige, og ofte taler de sig selv og deres resultater ned. Alt det koster dem dyrt.Denne bog rummer en lang række konkrete, skudsikre og simple strategier til at opnå en succesfuld lønsamtale og den lønstigning, man ønsker – uanset om ... Přečtěte si více

    476,59 Kč

  • Audiokniha

    All We Want

    Building the Life We Cannot Buy

    podle Michael Harris ...
    Čte Vijay Mehta ...

    Nezkrácené

    4 hodin/y 13 min

    Our lives are defined by a story of endless growth and consumption. Now a climate crisis demands that we change. Can we write new stories?In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives. Drawing on the wisdom of philosophers, scientists, and artists, Harris uncovers three realms where humans have ... Přečtěte si více

    428,77 Kč

  • Audiokniha

    AdJust

    Unmask Brand Influence. Take Control of Advertising's hidden impact on your life.

    Nezkrácené

    5 hodin/y 33 min

    Have you ever felt like ads are following you around the internet? You're not imagining things – and it's just the tip of the iceberg.Join Alessandra Di Lorenzo as she pulls back the curtain on the hidden workings of digital advertising. Drawing from over two decades of digital media experience at companies such as Yahoo, Vodafone, eBay, and lastminute.com, she reveals:How your online activity ... Přečtěte si více

    234,80 Kč nebo zdarma s Kobo Plus