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položkypoložka

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
Audiokniha
podle ,

Dostupné:
. Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.

Předobjednávka
1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Zvláštní nabídka

Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru

* Žádný závazek, lze zrušit kdykoliv

ZDARMA

Doporučeno pro vás

Social Media Marketing

21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

podle Entrepreneur Publishing ...

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Přečtěte si více

Zdarma

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an
... Přečtěte si více
Influence, New and Expanded

The Psychology of Persuasion

podle Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Přečtěte si více

408,69 Kč

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Přečtěte si více
Wanting

The Power of Mimetic Desire in Everyday Life

podle Luke Burgis ...

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a ... Přečtěte si více

209,09 Kč

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a
... Přečtěte si více
The Scout Mindset

Why Some People See Things Clearly and Others Don't

podle Julia Galef ...

'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are ... Přečtěte si více

277,59 Kč

'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are
... Přečtěte si více
Think Big

Take Small Steps and Build the Future You Want

podle Grace Lordan ...

A science-backed roadmap that turns your biggest dreams into daily, achievable actions‘A rare self-help book that’s actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals’Adam Grant, bestselling author of Think Again and Originals‘A practical and accessible guide to using behavioural science in your career ... Přečtěte si více

388,29 Kč

A science-backed roadmap that turns your biggest dreams into daily, achievable actions‘A rare self-help book that’s actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals’Adam Grant, bestselling author of Think Again and Originals‘A practical and accessible guide to using behavioural science in your career
... Přečtěte si více
Mapping Experiences

A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

podle James Kalbach ...

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually ... Přečtěte si více

705,49 Kč

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually
... Přečtěte si více
Why We Fight

The Roots of War and the Paths to Peace

podle Christopher Blattman ...

Why do human beings fight one another?In this exhilarating and bracing book, we learn the common logic driving vainglorious monarchs, dictators, mobs, pilots, football hooligans, ancient peoples and fanatics.Distilling decades of economics, political science, psychology and real-world interventions, and through his time studying Columbia, Chicago, Liberia and Northern Ireland, Christopher Blattman ... Přečtěte si více

260,39 Kč

Why do human beings fight one another?In this exhilarating and bracing book, we learn the common logic driving vainglorious monarchs, dictators, mobs, pilots, football hooligans, ancient peoples and fanatics.Distilling decades of economics, political science, psychology and real-world interventions, and through his time studying Columbia, Chicago, Liberia and Northern Ireland, Christopher Blattman
... Přečtěte si více
Change

How to Make Big Things Happen

podle Damon Centola ...

'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did?How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?Why did Twitter take hold while Google+ has failed?</strong... ... Přečtěte si více

317,99 Kč

'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did?How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?Why did Twitter take hold while Google+ has failed?</strong...
... Přečtěte si více
Ashes to Ashes (Pulitzer Prize Winner)

America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

podle Richard Kluger ...

**PULITZER PRIZE WINNER • No book before this one has rendered the story of cigarettes—mankind's most common self-destructive instrument and its most profitable consumer product—with such sweep and enlivening detail."A great battleship of a book—formidable, majestic.”—The New York Times Book Review**Here for the first time, in a story full of the complexities and contradictions of human nature, ... Přečtěte si více

189,09 Kč

**PULITZER PRIZE WINNER • No book before this one has rendered the story of cigarettes—mankind's most common self-destructive instrument and its most profitable consumer product—with such sweep and enlivening detail."A great battleship of a book—formidable, majestic.”—The New York Times Book Review**Here for the first time, in a story full of the complexities and contradictions of human nature,
... Přečtěte si více
Less

Stop Buying So Much Rubbish: How Having Fewer, Better Things Can Make Us Happier

podle Patrick Grant ...

THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for ... Přečtěte si více

201,49 Kč

THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for
... Přečtěte si více
Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

podle Gary Vaynerchuk ...

New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Přečtěte si více

502,99 Kč

New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development
... Přečtěte si více
Foot Work

What Your Shoes Tell You About Globalisation

podle Tansy E. Hoskins ...

'Fascinating and eye-opening' OWEN JONESDO YOU KNOW WHERE YOUR SHOES COME FROM?DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM?In 2019, 66.6 million pairs of shoes were manufactured across the world every single day. They have never been cheaper to buy, and we have never been more convinced that we need to buy them. Yet their cost to the planet has never been greater. In this urgent, ... Přečtěte si více

233,39 Kč

'Fascinating and eye-opening' OWEN JONESDO YOU KNOW WHERE YOUR SHOES COME FROM?DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM?In 2019, 66.6 million pairs of shoes were manufactured across the world every single day. They have never been cheaper to buy, and we have never been more convinced that we need to buy them. Yet their cost to the planet has never been greater. In this urgent,
... Přečtěte si více
Redefining Retail

10 Guiding Principles for a Post-Digital World

podle Philip Kotler, Giuseppe Stigliano ...

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for ... Přečtěte si více

366,79 Kč

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for
... Přečtěte si více
IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

podle Bruce Sinclair ...

Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key.The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s ... Přečtěte si více

543,99 Kč

Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key.The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s
... Přečtěte si více
The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

podle Naomi Oreskes, Mr Erik M. Conway ...

“[A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.”-EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the ori... ... Přečtěte si více

321,29 Kč

“[A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.”-EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the ori...
... Přečtěte si více
Nudge

The Final Edition

podle Richard H. Thaler, Cass R Sunstein ...

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Přečtěte si více

296,89 Kč

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important
... Přečtěte si více
Enshittification

Why Everything Suddenly Got Worse and What To Do About It

podle Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Přečtěte si více

214,59 Kč

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
... Přečtěte si více
Hooked

How to Build Habit-Forming Products

podle Nir Eyal ...

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Přečtěte si více

296,89 Kč

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the
... Přečtěte si více
The Paradox of Choice

Why More Is Less, Revised Edition

podle Barry Schwartz, Nathan N. Cheek ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Přečtěte si více

210,09 Kč

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... Přečtěte si více
Digitalization in the Luxury Fashion Industry

Strategic Branding for Millennial Consumers

podle Anna Cabigiosu ...

Série série Palgrave Advances in Luxury
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies ... Přečtěte si více

2 619,89 Kč

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies
... Přečtěte si více
Artificial Neural Networks and Structural Equation Modeling

Marketing and Consumer Research Applications

Upravil: Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan ...

Série série Mathematics and Statistics (R0)
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN method captures non-compensated relationships based on the black box technology of artificial ... Přečtěte si více

3 274,89 Kč

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN method captures non-compensated relationships based on the black box technology of artificial
... Přečtěte si více
Solving Product

Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

podle Étienne Garbugli ...

Série série Lean B2B
A book that actually teaches you how to create growth in a product businessSolving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results in their organizations.The book helps them:Reveal the gaps in their business modelsClarify the challenges they're facingCarefully weigh alternative solutions for addressing blockers and driv... ... Přečtěte si více

581,79 Kč

A book that actually teaches you how to create growth in a product businessSolving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results in their organizations.The book helps them:Reveal the gaps in their business modelsClarify the challenges they're facingCarefully weigh alternative solutions for addressing blockers and driv...
... Přečtěte si více
催眠式逆转销售法(简体版)

为什麽80%顾客拒绝的问题，皆可「逆转」、重新设定为成交的资源?

podle 张世辉 ...

Série Kniha 1 - 商业销售
★全球顶尖销售高手「打破传统行销话术」的致富秘笈★继《催眠式销售》后，再度推出史无前例的「催眠式逆转销售法」踩着顾客的抗拒前进吧！成功可以複製，拒绝可以逆转！别栽在自己塑造的销售情境里，快让顾客对你说「I do」！如何让签不下来的顾客与交易起死回生？关键就在「心理逆转」抗拒，是顶尖业务的成功阶梯，是平庸业务的梦魇。当顾客说「不」的时候，该怎麽使他们回心转意？你绝不能轻视心理逆转的力量，它有让人绝处逢生的魔力！华伦．巴菲特说：「我成功，是因为我够专注，我只做我最擅长的，这就是我成功的祕诀！」销售人员会不经意的（而且是经常）对顾客的回?产生两极化的反应，不是对「被拒?」本身产生过多的情绪（大部分是负面情绪，诸如沮丧感、挫败、提不起劲、自我怀疑、逃避现实、不想再面对被拒时的恐惧），或者，就是觉得自己入错行了！而且滋生想要进一步「说服」顾客的举动，而这一点 ... Přečtěte si více

183,55 Kč

★全球顶尖销售高手「打破传统行销话术」的致富秘笈★继《催眠式销售》后，再度推出史无前例的「催眠式逆转销售法」踩着顾客的抗拒前进吧！成功可以複製，拒绝可以逆转！别栽在自己塑造的销售情境里，快让顾客对你说「I do」！如何让签不下来的顾客与交易起死回生？关键就在「心理逆转」抗拒，是顶尖业务的成功阶梯，是平庸业务的梦魇。当顾客说「不」的时候，该怎麽使他们回心转意？你绝不能轻视心理逆转的力量，它有让人绝处逢生的魔力！华伦．巴菲特说：「我成功，是因为我够专注，我只做我最擅长的，这就是我成功的祕诀！」销售人员会不经意的（而且是经常）对顾客的回?产生两极化的反应，不是对「被拒?」本身产生过多的情绪（大部分是负面情绪，诸如沮丧感、挫败、提不起劲、自我怀疑、逃避现实、不想再面对被拒时的恐惧），或者，就是觉得自己入错行了！而且滋生想要进一步「说服」顾客的举动，而这一点
... Přečtěte si více
Et si Amazon vendait des médicaments en France:

Le géant américain de l’e-commerce en ligne part à la conquête du marché de la pharmacie

podle Romain Lecointre ...

Et si Amazon vendait en France des médicaments sur son site internet ? Le géant américain de l'e-commerce semble préparait une offensive mondiale pour devenir un acteur majeur de la vente de médicaments au côté des pharmacies. Déjà, deux tests sont en cours au Japon et en Angleterre et de nouvelles conquêtes sont programmés.Mais comment cette initiative sera accueillie en France ? Les patients ... Přečtěte si více

72,54 Kč

Et si Amazon vendait en France des médicaments sur son site internet ? Le géant américain de l'e-commerce semble préparait une offensive mondiale pour devenir un acteur majeur de la vente de médicaments au côté des pharmacies. Déjà, deux tests sont en cours au Japon et en Angleterre et de nouvelles conquêtes sont programmés.Mais comment cette initiative sera accueillie en France ? Les patients
... Přečtěte si více

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Doporučeno pro vás

Chování spotřebitelů elektronické knihy

Social Media Marketing

Influence, New and Expanded

Wanting

The Scout Mindset

Think Big

Mapping Experiences

Why We Fight

Change

Ashes to Ashes (Pulitzer Prize Winner)

Less

Day Trading Attention

Foot Work

Redefining Retail

IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

The Big Myth

Nudge

Enshittification

Hooked

The Paradox of Choice

Digitalization in the Luxury Fashion Industry

Artificial Neural Networks and Structural Equation Modeling

Solving Product

催眠式逆转销售法(简体版)

Et si Amazon vendait des médicaments en France: