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položkypoložka

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Neomezený přístup k elektronickým knihám

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Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
Audiokniha
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. Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.

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+ 30denní zkušební verze ZDARMA

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Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru

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Doporučeno pro vás

This is Marketing

You Can’t Be Seen Until You Learn To See

podle Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Přečtěte si více

344,29 Kč

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Přečtěte si více
Public Relations & the Sustainable Development Goals

Case Studies in Practice/Marquant les 25 ans du Master (M.A.) en relations publiques de TU Dublin

podle Kevin Hora, Cliodhna Pierce, Isaac Antwi-Boasiako ...

This collection of case studies focuses on the role of strategic communications in helping organisations to meet the United Nation’s Sustainable Development Goals (SDGs). Public relations is not considered here as a tool for corporate self-aggrandisement but as a vital, inseparable element of the sustainability goals themselves. When responses to sustainability issues range from co-operation to ... Přečtěte si více

280,09 Kč nebo zdarma s Kobo Plus

This collection of case studies focuses on the role of strategic communications in helping organisations to meet the United Nation’s Sustainable Development Goals (SDGs). Public relations is not considered here as a tool for corporate self-aggrandisement but as a vital, inseparable element of the sustainability goals themselves. When responses to sustainability issues range from co-operation to
... Přečtěte si více
Lobbyistes européens

ONG vs INDUSTRIES

podle Daniel Gueguen ...

La première partie du livre entraîne le lecteur dans le « labyrinthe communautaire » décrit avec concision et clarté par un praticien de longue date des Institutions européennes. « Il n’y a rien de bon dans le Traité de Lisbonne », écrit l’auteur précisant que « si les législateurs votent les lois, on ne peut pas dire qu’ils légifèrent » car le pouvoir appartient aujourd’hui à des comités inconnus ... Přečtěte si více

299,00 Kč

La première partie du livre entraîne le lecteur dans le « labyrinthe communautaire » décrit avec concision et clarté par un praticien de longue date des Institutions européennes. « Il n’y a rien de bon dans le Traité de Lisbonne », écrit l’auteur précisant que « si les législateurs votent les lois, on ne peut pas dire qu’ils légifèrent » car le pouvoir appartient aujourd’hui à des comités inconnus
... Přečtěte si více
The Art of Crisis Leadership

Save Time, Money, Customers and Ultimately, Your Career

podle Rob Weinhold, Kevin Cowherd ...

In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the ... Přečtěte si více

181,39 Kč

In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the
... Přečtěte si více
The SAGE Handbook of Risk Communication

Upravil: Hyunyi Cho, Torsten Reimer, Katherine A. McComas ...

In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis. Offering practical insights, the contributors consider risk communication ... Přečtěte si více

3 074,69 Kč

In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis. Offering practical insights, the contributors consider risk communication
... Přečtěte si více
Ethical Voices

Practicing Public Relations With Integrity

podle Mark W. McClennan ...

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor ... Přečtěte si více

270,29 Kč

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor
... Přečtěte si více
SECRETOS DE PERSUASIÓN MASIVA

Cómo conseguir que los clientes te conozcan, te agraden y confíen en ti

podle C.X. Cruz ...

Las personas que son expertas en persuasión tienden a ser vistas como sórdidas. Sin embargo, todos los días, alguien usa tácticas de persuasión en un momento u otro. La persuasión se puede utilizar como una forma de obtener un aumento, conseguir un ascenso o ganar tiempo de vacaciones adicional. Se utiliza en conversaciones habituales, como cuando tienes que persuadir a tus hijos de que coman ... Přečtěte si více

62,39 Kč nebo zdarma s Kobo Plus

Las personas que son expertas en persuasión tienden a ser vistas como sórdidas. Sin embargo, todos los días, alguien usa tácticas de persuasión en un momento u otro. La persuasión se puede utilizar como una forma de obtener un aumento, conseguir un ascenso o ganar tiempo de vacaciones adicional. Se utiliza en conversaciones habituales, como cuando tienes que persuadir a tus hijos de que coman
... Přečtěte si více
Professional guide to make money with content writing

podle Heritage Smith, Godwin ...

Unlock the power of your words and turn your passion for writing into a lucrative career with "Content Cashflow." This comprehensive guide is meticulously crafted for aspiring writers seeking to harness their creativity and expertise to generate substantial income through content writing. From mastering the art of captivating storytelling to navigating the digital landscape of SEO optimization and ... Přečtěte si více

177,35 Kč nebo zdarma s Kobo Plus

Unlock the power of your words and turn your passion for writing into a lucrative career with "Content Cashflow." This comprehensive guide is meticulously crafted for aspiring writers seeking to harness their creativity and expertise to generate substantial income through content writing. From mastering the art of captivating storytelling to navigating the digital landscape of SEO optimization and
... Přečtěte si více
Intelligenza relazionale. Dal trauma relazionale alla resilienza e all'equilibrio

podle Alberto Pinguelli ...

E se tu potessi aumentare la tua influenza e la tua simpatia sulle persone? E se tu potessi essere in grado di aumentare il desiderio delle persone di volerti intorno? Questo è esattamente lo scopo dell'Intelligenza Relazionale! L'intelligenza relazionale è la capacità di connettersi ed essere presenti in mezzo ai compiti. Anche se la maggior parte di noi concentra le nostre conversazioni sulla ... Přečtěte si více

121,30 Kč nebo zdarma s Kobo Plus

E se tu potessi aumentare la tua influenza e la tua simpatia sulle persone? E se tu potessi essere in grado di aumentare il desiderio delle persone di volerti intorno? Questo è esattamente lo scopo dell'Intelligenza Relazionale! L'intelligenza relazionale è la capacità di connettersi ed essere presenti in mezzo ai compiti. Anche se la maggior parte di noi concentra le nostre conversazioni sulla
... Přečtěte si více
Credi in te stesso Migliora la tua vita

podle Claudio Multari ...

Ci conosciamo veramente?Siamo critici nei confronti dei nostri difetti?Abbiamo la possibilità di migliorarci?Tutte queste domande sono utili per capire che dobbiamo imparare a conoscere noi stessi, per individuare i nostri difetti, e riuscire a migliorarci.Credi in te stesso Migliora la tua vita offre al lettore un lavoro di ricerca interiore attraverso 36 lezioni brevi da leggere in totale ... Přečtěte si více

62,39 Kč

Ci conosciamo veramente?Siamo critici nei confronti dei nostri difetti?Abbiamo la possibilità di migliorarci?Tutte queste domande sono utili per capire che dobbiamo imparare a conoscere noi stessi, per individuare i nostri difetti, e riuscire a migliorarci.Credi in te stesso Migliora la tua vita offre al lettore un lavoro di ricerca interiore attraverso 36 lezioni brevi da leggere in totale
... Přečtěte si více
Tar Wars

Oil, Environment and Alberta's Image

podle Geo Takach ...

Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalized economic system and its unsustainable environmental costs. As place branding assumes paramount importance in an increasingly global, visual, and ecologically conscious society, an international battle unfolds over Alberta’s bituminous sands. ... Přečtěte si více

420,49 Kč

Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalized economic system and its unsustainable environmental costs. As place branding assumes paramount importance in an increasingly global, visual, and ecologically conscious society, an international battle unfolds over Alberta’s bituminous sands.
... Přečtěte si více
Act, Don't React

podle Lea Greene ...

There's a problem in your business - will you react, or take action?'Don't React, Act: Business Crisis Communication Made Simple'#1 Amazon Best Seller in Public Relations,It's not a matter of 'if' something goes wrong in your business, it is a matter of 'when'.One bad review or public misstep can destroy years of hard work. Learn how to safeguard your business by learning public relations secrets ... Přečtěte si více

166,71 Kč

There's a problem in your business - will you react, or take action?'Don't React, Act: Business Crisis Communication Made Simple'#1 Amazon Best Seller in Public Relations,It's not a matter of 'if' something goes wrong in your business, it is a matter of 'when'.One bad review or public misstep can destroy years of hard work. Learn how to safeguard your business by learning public relations secrets
... Přečtěte si více
Code de la commande publique

Code intégral (droit français)

podle Various ...

Découvrez le Code de la commande publique, un ouvrage incontournable pour tous les professionnels du droit. Ce code intégral, soigneusement élaboré, regroupe l'ensemble des dispositions réglementaires et des textes officiels relatifs à la commande publique. Conçu pour répondre aux besoins des juristes, avocats, et experts en droit public, cet ouvrage offre une clarté et une précision inégalées. ... Přečtěte si více

1 820,30 Kč

Découvrez le Code de la commande publique, un ouvrage incontournable pour tous les professionnels du droit. Ce code intégral, soigneusement élaboré, regroupe l'ensemble des dispositions réglementaires et des textes officiels relatifs à la commande publique. Conçu pour répondre aux besoins des juristes, avocats, et experts en droit public, cet ouvrage offre une clarté et une précision inégalées.
... Přečtěte si více
Хайп мозга. Провокационный PR

podle Александр Андрианов ...

Всем привет! Меня зовут Александр, я пиарщик и обманываю людей. Испытываю ли я муки совести? Абсолютно нет. Новости, которые я придумываю, обычно несут в себе добро, позитив и дарят хорошее настроение. До 50 % новостей, которые мы потребляем, – это работа пиарщиков. Когда новость начинает жить собственной жизнью и обрастает все новыми подробностями, когда ее обсуждают эксперты, звездные гости в ... Přečtěte si více

159,00 Kč

Всем привет! Меня зовут Александр, я пиарщик и обманываю людей. Испытываю ли я муки совести? Абсолютно нет. Новости, которые я придумываю, обычно несут в себе добро, позитив и дарят хорошее настроение. До 50 % новостей, которые мы потребляем, – это работа пиарщиков. Когда новость начинает жить собственной жизнью и обрастает все новыми подробностями, когда ее обсуждают эксперты, звездные гости в
... Přečtěte si více
Personal Branding Mastery for Entrepreneurs

podle Chris J Reed ...

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your ... Přečtěte si více

104,12 Kč

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your
... Přečtěte si více
Beginning Personal Branding

podle Michael Beebe ...

The purpose of this book is to be a starting point for your brand, not your end point. I am not trying to make you a branding professional, but to help you get a good overview and to help you direct and figure out where you need to start. I don’t discuss strategy so much. Strategy changes. I am giving an overview. Each small section can have an entire 400 page book written about it and while I ... Přečtěte si více

166,71 Kč

The purpose of this book is to be a starting point for your brand, not your end point. I am not trying to make you a branding professional, but to help you get a good overview and to help you direct and figure out where you need to start. I don’t discuss strategy so much. Strategy changes. I am giving an overview. Each small section can have an entire 400 page book written about it and while I
... Přečtěte si více
An Honest Day's Work

True Tales of a Life in PR

podle Chris Atkins ...

“An Honest Day’s Work” chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades, As a senior executive at some of the largest and most respected public relations agencies and companies in the world, Atkins handled almost every type of crisis imaginable, from plane crashes to corporate ... Přečtěte si více

83,25 Kč nebo zdarma s Kobo Plus

“An Honest Day’s Work” chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades, As a senior executive at some of the largest and most respected public relations agencies and companies in the world, Atkins handled almost every type of crisis imaginable, from plane crashes to corporate
... Přečtěte si více
Branding Guía paso a paso para crear una estrategia de marca para tu emprendimiento

Economia y Negocios

podle Pierce Lynch, Morgan Taylor ...

Série série Economia y Negocios
¿Está buscando la mejor manera de aumentar el valor de sus productos/servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que pueda llevar tu negocio al siguiente nivel.Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de ... Přečtěte si více

104,12 Kč

¿Está buscando la mejor manera de aumentar el valor de sus productos/servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que pueda llevar tu negocio al siguiente nivel.Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de
... Přečtěte si více
Public Relations Theory

Upravil: Carl H. Botan ...

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices ... Přečtěte si více

1 764,28 Kč

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices
... Přečtěte si více
Making It in Public Relations

An Insider's Guide To Career Opportunities

podle Leonard Mogel ...

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, ... Přečtěte si více

1 344,14 Kč

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work,
... Přečtěte si více
Employee Assistance Programs in South Africa

podle R Paul Maiden ...

Employee Assistance Programs (EAPs) are a relatively new development in South Africa, having emerged in the 1980s, and this groundbreaking book provides a comprehensive overview of these EAPs in South Africa. It gives readers a first-hand view of the myriad issues encountered by South African practitioners. Employee Assistance Programs in South Africa provides EAP professionals, human resources ... Přečtěte si více

1 344,14 Kč

Employee Assistance Programs (EAPs) are a relatively new development in South Africa, having emerged in the 1980s, and this groundbreaking book provides a comprehensive overview of these EAPs in South Africa. It gives readers a first-hand view of the myriad issues encountered by South African practitioners. Employee Assistance Programs in South Africa provides EAP professionals, human resources
... Přečtěte si více
Corporate and Organizational Identities

Integrating Strategy, Marketing, Communication and Organizational Perspective

Upravil: Bertrand Moingeon, Guillaume Soenen ...

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h ... Přečtěte si více

1 764,28 Kč

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
... Přečtěte si více
Trust Us, We're Experts PA

How Industry Manipulates Science and Gambles with Your Future

podle Sheldon Rampton, John Stauber ...

**The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.**We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles ... Přečtěte si více

99,39 Kč

**The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.**We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles
... Přečtěte si více
Winning the Reputation Game

Creating Stakeholder Value and Competitive Advantage

podle Grahame R. Dowling ...

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to ... Přečtěte si více

510,79 Kč

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to
... Přečtěte si více

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Doporučeno pro vás

Vztahy s veřejností elektronické knihy

This is Marketing

Public Relations & the Sustainable Development Goals

Lobbyistes européens

The Art of Crisis Leadership

The SAGE Handbook of Risk Communication

Ethical Voices

SECRETOS DE PERSUASIÓN MASIVA

Professional guide to make money with content writing

Intelligenza relazionale. Dal trauma relazionale alla resilienza e all'equilibrio

Credi in te stesso Migliora la tua vita

Tar Wars

Act, Don't React

Code de la commande publique

Хайп мозга. Провокационный PR

Personal Branding Mastery for Entrepreneurs

Beginning Personal Branding

An Honest Day's Work

Branding Guía paso a paso para crear una estrategia de marca para tu emprendimiento

Public Relations Theory

Making It in Public Relations

Employee Assistance Programs in South Africa

Corporate and Organizational Identities

Trust Us, We're Experts PA

Winning the Reputation Game