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Vztahy s veřejností elektronické knihy

Pokud se vám líbí e-knihy v oblasti Vztahy s veřejností, pak budete milovat tyto top výběry.
Zobrazuje se 1–24 z 1659
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    podle Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Přečtěte si více

    342,59 Kč

  • Dark Social

    Understanding the Darker Side of Work, Personality and Social Media

    podle Ian MacRae ...
    Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is ... Přečtěte si více

    578,89 Kč

  • The KD Public Relations Brand Guide; Knowing and Understanding the Basics to Building a Brand

    podle Katherine Parker ...
    Book Description:Navigating the complexities of running a business can be daunting, especially when it comes to understanding the vital roles that Public Relations, Marketing, Sales, and Advertising play in your success. Whether you're a new entrepreneur just getting started or a seasoned business owner facing unexpected challenges, the KD Public Relations Brand Guide is here to help.With over 15 ... Přečtěte si více

    642,99 Kč

  • EVENTS²

    Hoe organiseer je een geslaagd evenement?

    podle Kevin Van der Straeten ...
    EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... Přečtěte si více

    424,55 Kč

  • Propaganda and Nation Building

    Selling the Irish Free State

    podle Kevin Hora ...
    Série série Routledge New Directions in PR & Communication Research
    This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of insurrection and civil war, became one of the most stable democracies in Europe. This stability, the book argues, ... Přečtěte si více

    1 309,57 Kč

  • The New Brand Spirit

    How Communicating Sustainability Builds Brands, Reputations and Profits

    podle Christian Conrad, Marjorie Ellis Thompson ...
    Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, ... Přečtěte si více

    1 142,35 Kč

  • Strategic Participatory Communication and Development

    Engagement and Empowerment

    podle Anne Gregory, Gregoria Arum Yudarwati ...
    There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model for public sector organisations who wish to engage with rural communities in developing countries. ... Přečtěte si více

    668,58 Kč

  • The Power of Content Creating

    How to Create Content that Works for You

    podle Chinn ...
    Social media is one of the fastest growing industries in the world. Wouldn’t it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing indepth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop, ... Přečtěte si více

    81,47 Kč

  • Public Finance

    How to fix weak governance and obsolete systems

    podle Subra Ramamurthy ...
    Public Finance- How to fix weak financial governance and obsolete systemsThis book begins with the current fiscal situation in euro-zone countries such as Greece and Spain who emboldened by the currency integration adopted the policy of borrowing in euro that was available at low interest rates, and fueled their public spending. For a while they enjoyed a rising level of prosperity at the cost of ... Přečtěte si více

    61,05 Kč

  • Speak to Inspire: 20 Secrets of Unforgettable Public Speaking

    “Your voice counts”

    podle Kossivi Alowonou ...
    Série Kniha 1 - Speak To Inspire
    Do you dream of speaking with confidence and inspiring your audience? Whether you're a student, a professional, or an entrepreneur, Speak to Inspire: 20 Secrets of Unforgettable Public Speaking is your guide to clear and powerful communication.In this book, you’ll discover simple, practical tips to:Start your speech in a way that grabs attention.Use your body and voice to connect with your ... Přečtěte si více

    245,01 Kč nebo zdarma s Kobo Plus

  • La comunicación de los territorios, los destinos y sus marcas. Guía práctica de aplicación desde las relaciones públicas

    podle Assumpció Huertas Roig ...
    Série Kniha 1 - DirCom
    Los comunicadores de los destinos turísticos y de los territorios en general se enfrentan cada día al emocionante reto de comunicar sus identidades y sus marcas para conseguir la creación de una buena imagen del lugar, atraer turistas, públicos diversos, y generar así un desarrollo justo, equitativo y global para el territorio. Pero ¿cómo se comunica una ciudad, un destino de costa o una marca ... Přečtěte si více

    168,69 Kč nebo zdarma s Kobo Plus

  • Removing the Spin. Una nueva teoría histórica de las Relaciones Públicas

    podle Margot Opdycke Lamme, Karen Miller Russell ...
    Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estrategias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han ... Přečtěte si více

    152,69 Kč nebo zdarma s Kobo Plus

  • Digital Nomad Secrets

    podle Mirza Daniyal ...
    Digital Nomad Secrets - A Step-by-Step Guide for Aspiring Lifestyle Entrepreneurs to Live, Work and Play Anywhere in the World is the guide you need if you want to stop playing by the rules and wasting your life away!This guide is going to give you everything you need to know to drive to the top and higher if you like. It's all here for the taking when you are ready but your focus needs to be just ... Přečtěte si více

    161,30 Kč nebo zdarma s Kobo Plus

  • Increase Your Impact and Influence

    podle Gini Graham Scott PhD ...
    INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the clutter in today's supercharged information age. Doing so ... Přečtěte si více

    61,05 Kč

  • Excellence in Internal Communication Management

    podle Dr. Rita Linjuan Men, Dr. Shannon Bowen ...
    This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and ... Přečtěte si více

    219,99 Kč

  • Public Relations Ethics

    Senior PR Pros Tell Us How to Speak Up and Keep Your Job

    podle Marlene S. Neill, Amy Oliver Barnes ...
    Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these ... Přečtěte si více

    219,99 Kč

  • You Need PR

    An Approachable Guide to Public Relations for Early-Stage Companies

    podle Jenna Guarneri ...
    Why you need PR and how you can get it—even on a budgetDid you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But ... Přečtěte si více

    165,19 Kč nebo zdarma s Kobo Plus

  • El Arte del Protocolo

    Una Sinfonía de Ideas y Perspectivas

    podle Francisco José Caligiuri, Francisco José Caligiuri, José Guillermo Acosta, Ramiro Albarracín Makantassis, Ricardo Alejandro Capua, Rol Wider Ledezma, Katia Oliveira Bonifácio Albuquerque, Caligiuri Di Motta, Sonia Dubey Dewan, Mariam Filali Meknassi, Steffan Giadach Axt0, Sergio Gabriel Lizárraga1, María Guadalupe Mendoza Jiménez2, Andrea Salomé Morales Galárraga3, Luis Alberto Muñoz4, Lucio Ordoñez Huerta5, Wilfredo Alonso Pérez Ruiz6, Guillermo Damian Rackevicius7, Luis Felipe Sánchez Lam8, José Arturo Schenberger Mena9, Cristina Sica Bergara0, Marianella Valdez Lebreton1, Carlos Villota Santacruz2 ...
    El Arte del Protocolo: Una Sinfonía de Ideas y Perspectivas es una obra coral que reúne las voces, reflexiones y saberes de 22 académicos e investigadores provenientes de Argentina, Brasil, Chile, Colombia, Ecuador, Estados Unidos, Honduras, India, Marruecos, México, Paraguay, Perú y Uruguay. Con una mirada enriquecida por la diversidad geográfica, cultural y disciplinaria, cada autor ofrece un ... Přečtěte si více

    149,00 Kč nebo zdarma s Kobo Plus

  • How To Become An Influencer

    The New Generation

    podle T. Gurler ...
    Better than becoming an affiliate marketer, or selling a digital product, is to become an influencer. This way, you will be not only rich, but also famous.You’ll find that influential people and companies are lining up to offer you amazing opportunities.You’ll be able to launch any future business idea or product you can possibly dream up to immediate success.And you’ll even be recognized in the ... Přečtěte si více

    40,63 Kč nebo zdarma s Kobo Plus

  • Social Media and Crisis Communication

    Upravil: Yan Jin, Lucinda L. Austin ...
    The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second ... Přečtěte si více

    1 142,35 Kč

  • Strategic Communication, Corporatism, and Eternal Crisis

    The Creel Century

    podle Phil Graham ...
    Série série Routledge Focus on Public Relations
    This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media ... Přečtěte si více

    696,45 Kč

  • Public Relations Leaders as Sensemakers

    A Global Study of Leadership in Public Relations and Communication Management

    Upravil: Bruce K. Berger, Juan Meng ...
    Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and ... Přečtěte si více

    1 671,86 Kč

  • Untold Millions

    Secret Truths About Marketing to Gay and Lesbian Consumers

    podle Grant Lukenbill ...
    The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian ... Přečtěte si více

    724,32 Kč

  • Informal Learning in the Workplace

    Unmasking Human Resource Development

    podle John Garrick ...
    Informal learning has become an extremely important issue as post-industrial workplaces seek to harness its productive potential. Managers and HRD practitioners have attempted to deploy informal learning in the design of corporate cultures, however, most discussions of the subject have tended to be uncritical expositions which do not challenge the underlying economic, philosophical and ... Přečtěte si více

    1 839,08 Kč