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položkypoložka

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
Audiokniha
podle ,

Dostupné:
. Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.

Předobjednávka
1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Zvláštní nabídka

Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru

* Žádný závazek, lze zrušit kdykoliv

ZDARMA

Doporučeno pro vás

Myths of PR

All Publicity is Good Publicity and Other Popular Misconceptions

podle Rich Leigh ...

Série Kniha 6 - Business Myths
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable ... Přečtěte si více

403,19 Kč

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable
... Přečtěte si více
This is Marketing

You Can’t Be Seen Until You Learn To See

podle Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Přečtěte si více

344,29 Kč

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Přečtěte si více
Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

podle KJ Blattenbauer ...

Tired of being the industry's best-kept secret? That ends here.Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she's pulling back the curtain and handing you the exact playbook she uses to get her clients ... Přečtěte si více

208,44 Kč

Tired of being the industry's best-kept secret? That ends here.Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she's pulling back the curtain and handing you the exact playbook she uses to get her clients
... Přečtěte si více
Organizational Communication and Sport

Connections, Applications, and Opportunities

Upravil: Jimmy Sanderson ...

This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.Throughout this volume, contributors argue that communication plays a ... Přečtěte si více

1 947,59 Kč

This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.Throughout this volume, contributors argue that communication plays a
... Přečtěte si více
Webmastering the Craft

Fraternity in a Digital World

podle Ken JP Stuczynski ...

A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role ... Přečtěte si více

83,25 Kč nebo zdarma s Kobo Plus

A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role
... Přečtěte si více
In Your Creative Element

The Formula for Creative Success in Business

podle Claire Bridges ...

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative ... Přečtěte si více

604,79 Kč

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative
... Přečtěte si více
Public Relations Management

podle Kari Foster ...

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce ... Přečtěte si více

198,09 Kč

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce
... Přečtěte si více
Public Relations Writing

podle James Mahoney ...

Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and ... Přečtěte si více

1 232,11 Kč

Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and
... Přečtěte si více
Dark Art

The Changing Face of Public Relations

podle Tim Burt ...

Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financial Times', charts the upheaval of an industry that generates multi-million dollar revenues for mainly private, and tightly held, agencies around the world. He sets out to explain the new tactics shaping strategic communications in the 21st century, and ... Přečtěte si více

286,19 Kč nebo zdarma s Kobo Plus

Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financial Times', charts the upheaval of an industry that generates multi-million dollar revenues for mainly private, and tightly held, agencies around the world. He sets out to explain the new tactics shaping strategic communications in the 21st century, and
... Přečtěte si více
Corporate Communication

A Marketing Viewpoint

podle Klement Podnar ...

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of ... Přečtěte si více

1 764,28 Kč

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of
... Přečtěte si více
Setting Agendas in Cultural Markets

Organizations, Creators, Experiences

podle Philemon Bantimaroudis ...

Série série Routledge Research in Communication Studies
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global ... Přečtěte si více

1 344,14 Kč

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global
... Přečtěte si více
Environmental Communication and Travel Journalism

Consumerism, Conflict and Concern

podle Lyn McGaurr ...

Série série Routledge Studies in Environmental Communication and Media
Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, ... Přečtěte si více

1 568,22 Kč

Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption,
... Přečtěte si více
The Edward Bernays Reader

From Propaganda to the Engineering of Consent

podle Edward Bernays ...

Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opinion. His seminal 1928 book, Propaganda laid out how propaganda could be used to regiment the ... Přečtěte si více

299,79 Kč

Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opinion. His seminal 1928 book, Propaganda laid out how propaganda could be used to regiment the
... Přečtěte si více
Consumer Nationalism in China

Examining its Critical Impact on Multinational Businesses

podle Maggie Ying Jiang ...

Série Kniha 1 - China in the 21st Century
China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave ... Přečtěte si více

Zdarma

China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave
... Přečtěte si více
Come Vincere i Conflitti - Cambiare per Crescere

podle Max Fisher ...

Per gestire un conflitto occorre per prima cosa riconoscerlo, cioè saperlo cogliere in modo rapido e chiaro. Il Conflitto è uno stato della Relazione caratterizzato dalla presenza di un Problema cui si associa un Disagio. Quando le nostre relazioni non funzionano come vorremmo, sentiamo un forte senso di disagio, che può tradursi in ostilità e rabbia verso gli altri, con effetti deprimenti. ... Přečtěte si více

124,98 Kč

Per gestire un conflitto occorre per prima cosa riconoscerlo, cioè saperlo cogliere in modo rapido e chiaro. Il Conflitto è uno stato della Relazione caratterizzato dalla presenza di un Problema cui si associa un Disagio. Quando le nostre relazioni non funzionano come vorremmo, sentiamo un forte senso di disagio, che può tradursi in ostilità e rabbia verso gli altri, con effetti deprimenti.
... Přečtěte si více
Strategic Issues Management

Organizations and Public Policy Challenges

podle Robert L. Heath, Michael J. Palenchar ...

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. ... Přečtěte si více

2 487,09 Kč

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J.
... Přečtěte si více
Brand Positioning With Power

Maximize Your Marketing Impact

podle Robert S. Gordon ...

This book empowers individuals with practical knowledge to manage their financial wealth from their first job until retirement and beyond.The first main theme is investments and covers security types, investment strategies, and asset allocations for individual investors. The foundation for this theme is the magical behavior of investment returns across securities and time, and the concept of ... Přečtěte si více

270,29 Kč

This book empowers individuals with practical knowledge to manage their financial wealth from their first job until retirement and beyond.The first main theme is investments and covers security types, investment strategies, and asset allocations for individual investors. The foundation for this theme is the magical behavior of investment returns across securities and time, and the concept of
... Přečtěte si více
Creyentes Laicos en la Iglesia y en la Familia de Don Bosco

hombres y mujeres de las tres pertenencias

podle Antonio Boccia ...

Este libro que fue escrito por el Autor basado en su experiencia personal como Coordinador Mundial de la Asociación de Salesianos Cooperadores. El autor viajó a diferentes partes del mundo y se reunió con los Salesianos Cooperadores, la Familia Salesiana y otras realidades eclesiales. Durante estas reuniones, el autor notó cierta tensión que hace difícil la libre manifestación de una laicidad, ... Přečtěte si více

121,30 Kč

Este libro que fue escrito por el Autor basado en su experiencia personal como Coordinador Mundial de la Asociación de Salesianos Cooperadores. El autor viajó a diferentes partes del mundo y se reunió con los Salesianos Cooperadores, la Familia Salesiana y otras realidades eclesiales. Durante estas reuniones, el autor notó cierta tensión que hace difícil la libre manifestación de una laicidad,
... Přečtěte si více
Army Techniques Publication ATP 3-55.12 (FM 3-55.12) Combat Camera: Multi-Service Tactics, Techniques, and Procedures for Combat Camera (COMCAM) Operations April 2013

podle United States Government US Army ...

This multi-Service Tactics, Techniques, and Procedures (MTTP) publication for combatcamera (COMCAM) establishes TTP for commanders, planners, and staffs at all levels with a single source document and addresses essential information to plan, employ and integrate COMCAM capabilities.Chapter I Overview of COMCAM OperationsChapter I provides an overview of COMCAM operations and how COMCAM assets ... Přečtěte si více

62,39 Kč

This multi-Service Tactics, Techniques, and Procedures (MTTP) publication for combatcamera (COMCAM) establishes TTP for commanders, planners, and staffs at all levels with a single source document and addresses essential information to plan, employ and integrate COMCAM capabilities.Chapter I Overview of COMCAM OperationsChapter I provides an overview of COMCAM operations and how COMCAM assets
... Přečtěte si více
Gender and Public Relations

Critical Perspectives on Voice, Image and Identity

Upravil: Christine Daymon, Kristin Demetrious ...

Série série Routledge New Directions in PR & Communication Research
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations ... Přečtěte si více

1 708,26 Kč

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations
... Přečtěte si více
グラフふくおか 2021春号

podle 福岡県 ...

Série série グラフふくおか
福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／九州自然歩道をハイキング小特集／FUKUOKA DESIGN AWARD デザインの力で躍動する福岡県のものづくりsmile移住・定住ふくおか花図鑑／カーネーションきらめきマイタウン／上毛町Fukuoka Pride Food／福岡のお酒６次化商品知事のふるさと訪問／嘉麻市県議会だより【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県県民情報広報課制作：株式会社利助オフィス【お知らせ】<br... ... Přečtěte si více

Zdarma

福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／九州自然歩道をハイキング小特集／FUKUOKA DESIGN AWARD デザインの力で躍動する福岡県のものづくりsmile移住・定住ふくおか花図鑑／カーネーションきらめきマイタウン／上毛町Fukuoka Pride Food／福岡のお酒６次化商品知事のふるさと訪問／嘉麻市県議会だより【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県県民情報広報課制作：株式会社利助オフィス【お知らせ】<br...
... Přečtěte si více
Public Relations, Activism, and Social Change

Speaking Up

podle Kristin Demetrious ...

Série série Routledge Research in Public Relations
Winner of the 2014 NCA PRIDE Book AwardWhy are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. ... Přečtěte si více

1 456,18 Kč

Winner of the 2014 NCA PRIDE Book AwardWhy are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective.
... Přečtěte si více
Amazon故事公關行銷學：向亞馬遜創辦人貝佐斯學習溝通技巧，優化企業和個人品牌價值

podle 小西美沙緒 ...

Překlad: 賴詩韻 ...

Série série 財經商管
資訊爆炸的時代，要怎麼做，才能夠脫穎而出？　　向世上數一數二擅長說故事的男人——傑夫・貝佐斯（Jeff Bezos）　　學習溝通技巧　　■說故事■簡報、面談、郵件往來　　■撰寫企劃案、新聞稿■內外溝通　　■媒體邀約■PR活動■危機處理**　　日本亞馬遜公關部前負責人首度完整一次公開！**　　亞馬遜1994年7月在車庫草創，從不被看好、最早期要靠家人支持購買商品，　　到今日成為全球市值最高的網路零售業龍頭，　　除了不斷創新的Day 1心態，品牌傳達力也是關鍵一環，　　創辦人兼執行長傑夫・貝佐斯（Jeff Bezos），堪稱世間少有的說故事能手。<br ... ... Přečtěte si více

175,71 Kč

資訊爆炸的時代，要怎麼做，才能夠脫穎而出？　　向世上數一數二擅長說故事的男人——傑夫・貝佐斯（Jeff Bezos）　　學習溝通技巧　　■說故事■簡報、面談、郵件往來　　■撰寫企劃案、新聞稿■內外溝通　　■媒體邀約■PR活動■危機處理**　　日本亞馬遜公關部前負責人首度完整一次公開！**　　亞馬遜1994年7月在車庫草創，從不被看好、最早期要靠家人支持購買商品，　　到今日成為全球市值最高的網路零售業龍頭，　　除了不斷創新的Day 1心態，品牌傳達力也是關鍵一環，　　創辦人兼執行長傑夫・貝佐斯（Jeff Bezos），堪稱世間少有的說故事能手。<br ...
... Přečtěte si více
Transmedia Marketing

From Film and TV to Games and Digital Media

podle Anne Zeiser ...

Série série American Film Market Presents
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story.Through success ... Přečtěte si více

1 344,14 Kč

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story.Through success
... Přečtěte si více

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Dostupné:

1 audiokniha měsíčně

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1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Doporučeno pro vás

Vztahy s veřejností elektronické knihy

Myths of PR

This is Marketing

Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

Organizational Communication and Sport

Webmastering the Craft

In Your Creative Element

Public Relations Management

Public Relations Writing

Dark Art

Corporate Communication

Setting Agendas in Cultural Markets

Environmental Communication and Travel Journalism

The Edward Bernays Reader

Consumer Nationalism in China

Come Vincere i Conflitti - Cambiare per Crescere

Strategic Issues Management

Brand Positioning With Power

Creyentes Laicos en la Iglesia y en la Familia de Don Bosco

Army Techniques Publication ATP 3-55.12 (FM 3-55.12) Combat Camera: Multi-Service Tactics, Techniques, and Procedures for Combat Camera (COMCAM) Operations April 2013

Gender and Public Relations

グラフふくおか 2021春号

Public Relations, Activism, and Social Change

Amazon故事公關行銷學：向亞馬遜創辦人貝佐斯學習溝通技巧，優化企業和個人品牌價值

Transmedia Marketing