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Speak With No Fear

af Mike Acker ...

Fortalt af Mike Acker ...

Uforkortet

2 timer 49 min

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability ... Læs mere

80,10 kr. eller Gratis med Kobo Plus

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability
... Læs mere
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Public Relations Executive: How to Lead Strategic Communications, Build Powerful Media Relationships, and Protect Brand Reputation at the Highest Level

af Nathaniel Briggs ...

Fortalt af Nathaniel Briggs ...

Uforkortet

2 timer 16 min

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom ... Læs mere

80,10 kr. eller Gratis med Kobo Plus

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom
... Læs mere
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Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

af Bernd H. Schmitt ...

Fortalt af Walter Dixon ...

Uforkortet

6 timer 40 min

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your ... Læs mere

Før 280,46 kr. Nu 168,29 kr. eller Gratis med Kobo Plus

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your
... Læs mere
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Trust Agents (Revised and Updated)

Using the Web to Build Influence, Improve Reputation, and Earn Trust

af Chris Brogan, Julien Smith ...

Fortalt af Chris Brogan, Julien Smith ...

Uforkortet

7 timer 40 min

The revised and updated edition of the breakthrough bestsellerTrust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, ... Læs mere

Før 224,34 kr. Nu 168,29 kr. eller Gratis med Kobo Plus

The revised and updated edition of the breakthrough bestsellerTrust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice,
... Læs mere
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Persuasion

WHAT SCHOOLS DO NOT TEACH US? 100+ SECRETS TO PERSUADE OTHERS

af Eric Lefebvre ...

Fortalt af Edward Mora ...

Uforkortet

3 timer 15 min

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible ... Læs mere

170,49 kr. eller Gratis med Kobo Plus

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible
... Læs mere
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13 Secretos Olvidados del Control Mental

Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

af Ronald Gill ...

Fortalt af Global Audio Productions ...

Uforkortet

4 timer 43 min

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, ... Læs mere

119,87 kr. eller Gratis med Kobo Plus

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos,
... Læs mere
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Personal Branding: A Manifesto on Fame and Influence

af Isaac Mashman ...

Fortalt af Isaac Mashman ...

Uforkortet

41 min

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, ... Læs mere

31,99 kr. eller Gratis med Kobo Plus

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes,
... Læs mere
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Good Is the New Cool

Market Like You Give a Damn

af Afdhel Aziz, Bobby Jones ...

Fortalt af Stephen Paul Aulridge, Jr. ...

Uforkortet

6 timer 21 min

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still ... Læs mere

264,18 kr. eller Gratis med Kobo Plus

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still
... Læs mere
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Painavaa puhetta

af Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ...

Fortalt af Ripsa Koskinen-Papunen ...

Uforkortet

7 timer 18 min

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... Læs mere

182,75 kr.

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... Læs mere
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Content Marketing for PR

How to build brand visibility, influence and trust in today’s social age

af Trevor Young ...

Fortalt af Trevor Young ...

Uforkortet

8 timer 56 min

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business ... Læs mere

160,27 kr. eller Gratis med Kobo Plus

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business
... Læs mere
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Ladies' Man

The Careless Heart of John F. Kennedy - From the bestselling author of "Capote's Women"

af Laurence Leamer ...

Fortalt af Robert Petkoff ...

Uforkortet

9 timer 29 min

Insightful and wildly entertaining, Ladies Man gives voice to the women left as a footnote in JFK's legacy, while portraying a larger-than-life existence that was as troubled as it was extraordinary.John Fitzgerald Kennedy was a born leader-bold, charismatic, and able to charm his peers and disarm critics with nothing more than a witty phrase and a winning smile.He was also obsessive, manipulative ... Læs mere

366,87 kr.

FORUDBESTIL

Insightful and wildly entertaining, Ladies Man gives voice to the women left as a footnote in JFK's legacy, while portraying a larger-than-life existence that was as troubled as it was extraordinary.John Fitzgerald Kennedy was a born leader-bold, charismatic, and able to charm his peers and disarm critics with nothing more than a witty phrase and a winning smile.He was also obsessive, manipulative
... Læs mere
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From Manila to Wall Street

An Immigrant's Journey With America's First Black Tycoon

af Butch Meily ...

Fortalt af Butch Meily, Becky Parker ...

Uforkortet

9 timer 47 min

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach ... Læs mere

108,24 kr. eller Gratis med Kobo Plus

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach
... Læs mere
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Invention in PR

af Adam Ritchie ...

Fortalt af Adam Ritchie ...

Uforkortet

2 timer 45 min

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It ... Læs mere

Før 128,20 kr. Nu 112,17 kr. eller Gratis med Kobo Plus

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It
... Læs mere
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The Age of Outrage

How to Lead in a Polarized World

af Karthik Ramanna ...

Fortalt af L.J. Ganser ...

Uforkortet

7 timer 46 min

Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.People ... Læs mere

168,29 kr. eller Gratis med Kobo Plus

Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.People
... Læs mere
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Trust Signals

af Scott Baradell ...

Fortalt af Jay Aaseng ...

Uforkortet

6 timer 10 min

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the ... Læs mere

136,24 kr. eller Gratis med Kobo Plus

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the
... Læs mere
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Understanding the Small Cap Market

A CEO's Guide

af Amit Bohensky ...

Uforkortet

3 timer 39 min

This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining ... Læs mere

80,10 kr. eller Gratis med Kobo Plus

This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining
... Læs mere
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Extraordinary PR, Ordinary Budget

A Strategy Guide

af Jennifer R. Farmer ...

Fortalt af Caroline Miller ...

Uforkortet

3 timer 56 min

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. ... Læs mere

112,17 kr. eller Gratis med Kobo Plus

For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R.
... Læs mere
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Smart Talk

af Melissa Vela-Williamson APR CDP ...

Fortalt af Melissa Vela-Williamson APR CDP ...

Uforkortet

5 timer 57 min

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing ... Læs mere

136,24 kr. eller Gratis med Kobo Plus

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing
... Læs mere
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Making Waves

PR strategies to transform your maritime business

af Ben Pinnington ...

Fortalt af Ben Pinnington ...

Uforkortet

8 timer 56 min

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your ... Læs mere

115,00 kr. eller Gratis med Kobo Plus

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your
... Læs mere
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Crystallizing Public Opinion

Complete and Original Edition

af Edward Bernays ...

Fortalt af Mitch Horowitz ...

Uforkortet

5 timer 15 min

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, ... Læs mere

120,19 kr.

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped,
... Læs mere
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Crisis Averted

PR Strategies to Protect Your Reputation and the Bottom Line

af Evan Nierman ...

Fortalt af Evan Nierman ...

Uforkortet

4 timer 6 min

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis ... Læs mere

104,15 kr. eller Gratis med Kobo Plus

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis
... Læs mere
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Exceeding Customer Expectations

What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

af Kirk Kazanjian ...

Fortalt af Alan Sklar ...

Forkortet

6 timer 25 min

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... Læs mere

120,27 kr.

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER
... Læs mere
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La magia de la persuasión

af Pamela Jean Zetina ...

Fortalt af Pamela Jean Zetina, Karla Hernández, Rubén Hernández ...

Uforkortet

9 timer 45 min

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de ... Læs mere

140,02 kr.

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de
... Læs mere
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Complete Guide to Public Relations for SMEs, The

af Mark D. Wells ...

Fortalt af Owen Hawthorne ...

Uforkortet

8 timer 3 min

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs ... Læs mere

119,87 kr. eller Gratis med Kobo Plus

"The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs
... Læs mere

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PR Lydbøger

Speak With No Fear

Public Relations Executive: How to Lead Strategic Communications, Build Powerful Media Relationships, and Protect Brand Reputation at the Highest Level

Happy Customers Everywhere

Trust Agents (Revised and Updated)

Persuasion

13 Secretos Olvidados del Control Mental

Personal Branding: A Manifesto on Fame and Influence

Good Is the New Cool

Painavaa puhetta

Content Marketing for PR

Ladies' Man

From Manila to Wall Street

Invention in PR

The Age of Outrage

Trust Signals

Understanding the Small Cap Market

Extraordinary PR, Ordinary Budget

Smart Talk

Making Waves

Crystallizing Public Opinion

Crisis Averted

Exceeding Customer Expectations

La magia de la persuasión

Complete Guide to Public Relations for SMEs, The