Neue Technologien erschaffen neue Potenziale, gestalten die Aufgaben im Marketing jedoch immer komplexer. Erfahren Sie, auf welche Darstellungsformen es im Netz ankommt, um die Kunden emotional zu erreichen und in der digitalen Welt ein nachhaltliges Kundenerlebnis zu schaffen. Profitieren Sie auch von den Ergebnissen der ersten neurowissenschaftlichen Studie zu den Auswirkungen von multimedialen Darstellungsformen im Internet.Inhalte:Kaufverhalten un...

Countless Americans suffer from chronic joylessness through meaningless work and the loss of significant human connection. Often called an age of despair, late modernity desperately needs joy, and although Christians are the ones who have access to it, many have tragically forgotten how to find it. Joy Renewed takes a hard look at what afflicts Western society, including Christians, and provides a reorientation of life that opens the heart to God's good design. Fischer and Kanana bring tog...

Aesthetic theory in the West has, until now, been dominated by ideas of effect, autonomy, and reception. Transformative Aesthetics uncovers these theories’ mutual concern with the transformation of those involved.From artists to spectators, readers, listeners, or audiences, the idea of transformation is one familiar to cultures across the globe. Transformation of the individual is only one part of this aesthetic phenomenon, as contemporary artists are increasingly called u...

Bei der im Alter besonders bedeutsamen Multidimensionalität psychischer Störungen wird die Patientenversorgung durch die Zusammenarbeit einer Reihe von Berufsgruppen gewährleistet: Ärzte, Psychologen, Pflegekräfte, Ergo-, Physio- oder Künstlerische Therapeuten, Sozialarbeiter u.v.m. Deren Kompetenzen müssen in gut abgestimmter Teamarbeit zusammengeführt werden. Dies setzt eine gemeinsame Sprache und die Kenntnis der Konzepte der jeweils anderen Professionen voraus. Unter dieser Zielsetzung...

Near-death experiences offer a glimpse not only into the nature of death but also into the meaning of life. They are not only useful tools to aid in the human quest to understand death but are also deeply meaningful, transformative experiences for the people who have them. In a unique contribution to the growing and popular literature on the subject, philosophers John Martin Fischer and Benjamin Mitchell-Yellin examine prominent near-death experiences, such as those of Pam Reynolds, Eben A...

Notaufnahmen geraten durch nicht planbaren Patientenzustrom und enorme Leistungsverdichtung zunehmend unter Druck. Dies begünstigt Fehler in der Patientenversorgung und bedarf daher systematischer und wirksamer Gegenmaßnahmen. Daraus ergibt sich der Ansatzpunkt des klinischen Risikomanagements: Organisationen zu befähigen, relevante Risiken der Patientenversorgung zu identifizieren, zu analysieren, zutreffend zu bewerten und effektiv zu bewältigen. In der 2. Auflage wurde das Werk u. a. um...

Near-death experiences offer a glimpse not only into the nature of death but also into the meaning of life. They are not only useful tools to aid in the human quest to understand death but are also deeply meaningful, transformative experiences for the people who have them. In a unique contribution to the growing and popular literature on the subject, philosophers John Martin Fischer and Benjamin Mitchell-Yellin examine prominent near-death experiences, such as those of Pam Reynolds, Eben A...

Intelligence agencies spend huge sums of money to collect and analyze vast quantities of national security data for their political leaders. How well is this intelligence analyzed, how often is it acted on by policymakers, and does it have a positive or negative effect on decision making?Drawing on declassified documents, interviews with intelligence veterans and policymakers, and other sources, The Image of the Enemy breaks new ground as it examines how seven countries analyzed an...

Teamgeist, Freundschaft und ein Hauch Magie - die Zauberkicker verwandeln gemeinsam jeden Schuss zum Tor. Die Zauberkicker im Campingfieber! Ben, Mika und Robin trainieren im Zeltlager für ein wichtiges Pokalspiel. Doch durch den Diebstahl eines wertvollen Trikots steht die Magie des Internats und damit die Existenz der magischen Maskottchen auf dem Spiel! Als dann auch noch Trainer Taylor verschwindet, werden die Nerven von Ben und seinen Freunden auf die Probe gestellt ...

Mark Twain's final and uncensored masterpiece, presented in three volumes, is a landmark publication in American literature.**“Twain will begin to seem strange again, alluring and still astonishing . . . in ways that still resonate with us.”—New York Times“His crystalline humor and expansive range are a continuous source of delight and awe.”—Los Angeles Times Book Review**Mark Twain’s complete, uncensored Autobiography was...

Mark Twain's complete, uncensored Autobiography was an instant bestseller when the first volume was published in 2010, on the centennial of the author's death, as he requested. Published to rave reviews, the Autobiography was hailed as the capstone of Twain's career. It captures his authentic and unsuppressed voice, speaking clearly from the grave and brimming with humor, ideas, and opinions.The eagerly awaited second volume delves deeper into Twain's life, uncove...

The surprising final chapter of a great American lifeWhen the first volume of Mark Twain’s uncensored Autobiography was published in 2010, it was hailed as an essential addition to the shelf of his works and a crucial document for our understanding of the great humorist’s life and times. This third and final volume crowns and completes his life’s work. Like its companion volumes, it chronicles Twain’s inner and outer life through a series of daily dictations that go wherev...