From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful con...

This timely and innovative book provides an in-depth and interdisciplinary exploration of sustainable tea tourism, presenting practical insights and global best practices to pave the way forward.The volume discusses current trends and patterns in relation to supply and demand, ecological balance and environmental protection, and community involvement and strategic approaches for inclusive and integrated tea tourism. It also discusses the development of infrastructure and HR, the ex...