"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition.Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copyca...

Natural capital accounting provides techniques to value natural resources and the ecosystem services they deliver. These techniques are being increasingly used by governments, banks and other financial institutions to set conservation priorities, make ecologically-based investment decisions, and to improve the impact of agri-food businesses on the natural world.Protecting natural capital and biodiversity in the agri-food sector provides a comprehensive ove...

Marx held that the progression of society from capitalism to communism was 'historically inevitable'. In Russia in 1917, it seemed that Marx's theory was being born out in reality. But was the Russian Revolution really inevitable?This collection of fourteen contributions from the world's leading Russian scholars attempts to answer the question by looking back at the key turning points of the revolution. From the Russo-Japanese conflict of 1904-5 through to the appropriation of chur...

Are you the kind of person who watches crime drama and real-life crime documentaries on television? Are you fascinated by the twists and turns of justice and the law? But how much do you really know about key issues in crime, crime control, policing and punishment in the UK?This exciting, dynamic and accessible book, written by leading experts, presents 50 key facts related to crime and criminal justice policy in Britain. Did you know that, contrary to public belief, in the UK a li...

Technology holds great promise for helping students with autism learn, communicate, and function effectively in the modern world. Start leveraging that power today with this forward-thinking book, your in-depth guided tour of technologies that support learners with autism and help them fully participate in their classroom and community. You’ll learn about readily available technologies you can use right now—from apps to video modeling—and explore next-wave innovations that will help ...