As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today’s world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the mar...

National Identity in 21st-Century Cuban Cinematours early 21st-century Cuban cinema through four key figures—the monster, the child, the historic icon, and the recluse—in order to offer a new perspective on the relationship between the Revolution, culture, and national identity in contemporary Cuba. Exploring films chosen to convey a recent diversification of subject matters, genres, and approaches, it depicts a changing industrial landscape in which the national film institute (I...

How Cuba’s contemporary mediascape is challenging official histories, recovering memories, and redefining identitiesThis volume shows how Cuban filmmakers, journalists, and activists use film and other digital media to create competing notions of memory and history that challenge official narratives about Cuban society. In the wake of the economic and ideological crises of Cuba’s Special Period, suppressed political differences and personal experiences have resurfa...