If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes - to reflect the interests of the groups of which you're a part. And that fluid identity has a powerful influence over your feelings, beliefs, and behaviours.In THE POWER OF US, psychologists Packer and Van Bavel integrate their own cutting-edge research in psychology, neurosc...

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes - to reflect the interests of the groups of which you're a part. And that fluid identity has a powerful influence over your feelings, beliefs, and behaviours.In THE POWER OF US, psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychol...

Uma nova compreensão revolucionária da identidade, que mostra como nossos grupos têm uma influência poderosa em nossos sentimentos, crenças e comportamento, e como essas identidades compartilhadas podem inspirar mudanças pessoais e movimentos sociais. Se você for como a maioria das pessoas, provavelmente acredita que sua identidade é estável. Mas, na verdade, sua identidade está constantemente mudando — muitas vezes, inconscientemente e, às vezes, até contra sua vontade — para refletir os ...

**As featured on The Oprah Podcast, NPR's Hidden Brain, and in The New York Times**A “fascinating” (Charles Duhigg) and “must-read” (Annie Duke) book about WHAT we believe and HOW we experience the world is shaped by WHO we're around – and how to use that insight to rebuild the trust our institutions, workplaces, and communities depend on.Why has it become so hard to disagree without contempt? Why do smart, well-intentioned people ...