Joddy Murray, in “Kinematic Rhetoric,” puts forward a theory of rhetoric that adds the elements of movement, sound, image, affect and duration to traditional accounts of digital, visual and multimodal rhetorics. His concept of “time-affect” images provides a complex and nuanced theory for composing that builds upon his earlier concept of “nondiscursive texts.” By turning to Deleuze’s work on cinema, Murray presents the “time-affect image,” which “generates" and amplifies affectivity throug...

“Kinematic Rhetoric” seeks to formulate a theory of rhetoric in the age of dynamic texts—texts that employ movement, sound and duration as part of their expression. As a fully interactive ePub, Joddy Murray articulates these ideas using embedded video, animation and sound in order to demonstrate his theory.Murray’s theory of rhetoric adds the elements of movement, sound, image, affect and duration to traditional accounts of digital, visual and multimodal rhetorics. His concept of “...

“Kinematic Rhetoric” seeks to formulate a theory of rhetoric in the age of dynamic texts—texts that employ movement, sound and duration as part of their expression. As a fully interactive ePub, Joddy Murray articulates these ideas using embedded video, animation and sound in order to demonstrate his theory.Murray’s theory of rhetoric adds the elements of movement, sound, image, affect and duration to traditional accounts of digital, visual and multimodal rhetorics. His concept of “...