By the latter part of the nineteenth century, the railroad was king. Railroad lines crisscrossed the North American continent, allowing for the long-distance transportation of oil, coal, lumbar, gold, and other valuables. Despite high operating costs and fierce competition, the search for better and more profitable routes was constant. David Moffat, a banker and railroad executive, dreamed of a direct route across the Rocky Mountains, a route that would allow him to tap into Colorados vast...

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria t...

The sequel to the international bestseller The Go-Giver, applying its inspirational approach to real-world challenges.The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business.Bob Burg and John David Mann answer ...

Tired of not seeing any response and sales from your list? Finally! Copy This Exact Email Tactics That Will Get More Clicks & 'Opens' From Every Single Email You Send Out To Your Subscribers!This guide is purely dedicated to crafting and writing email copy that attracts and motivates your subscribers to open your emails and get them to take action. That’s what we want in the end, right?Copywriting is a way of using words to promote a person, business or an ...

Need help writing a book?Can’t think of a good topic to write about?Need to find the easiest and fastest way to edit your book?If you answered ‘Yes’ to all of these questions, then you need to read How to Write a Nonfiction Book that Sells by Christine John. This book provides you with great tips and sound advice to help you overcome your writing obstacles.Christine John has been writing for over 15 years and has authored and publis...

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powe...

Get your copy of the instant #1 bestseller by John Meese!Serve to Sell will teach you exactly how to sell Premium Programs with 1 free coaching call.Do you offer discovery calls, strategy sessions, or complimentary consultations to get new clients for your business?Whatever you call it, 1 free call has become the standard way to recruit clients into Premium Programs for coaching, consulting, or done-for-you agency work, but there is no stan...

How and why the idea of wellness holds such rhetorical—and harmful—power.In Why Wellness Sells,Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive...

Freedom.It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly.The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their ...

While there are quite a few marketing techniques and strategies out there that have been working since the Dark ages, with the advent of the Internet, things have shifted and changed dramatically. Cold calling and straight advertising are no longer the only or even the most effective way to do business.Instead your prospects and customers are actively searching for information. More importantly, they are out there looking for solutions to their problems. You have a chance to meet t...

Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience as a retailer.Divided into chapters covering all aspects of retail, John’s wisdom is summarised in short incisive quotes, including: advice on handling customers, stores, buyers, suppliers, stock management, marketing and PR, strategy, investment and people.How To Sell i...

Brought to you by Penguin.The sequel to the international bestseller The Go-Giver, applying its inspirational approach to real-world challenges.The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of ever...