Viser resultater for "john heeley"
Viser 1 - 4 af 4 resultater
Voksenindhold er synligt.
2011
EN
Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR series provides accessible and structured overviews to all areas of research in the broadly defined subject of tourism with links to original sources of information, sites, books and journals as well as a complete glossary of terms, allowing the reader to research as deeply as they wish. Available in...
111,98 kr.
- af
- Dr Hazel AndrewsJulio AramberriRaoul BianchiSue BleasdaleProfessor Kelly BrickerJim ButcherErik CohenDavid DuvallMartin FarrJohn HeeleyProfessor Andrew HoldenDr Stanislav IvanovGabriele ManellaProfessor Chris RyanAsterio SavelliHongdi ShenDr John E TunbridgeDr Paul F WilkinsonDr Gregory J AshworthDr Heather JeffreyProfessor David B Weaver
2017
EN
This book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is th...
1.033,61 kr.
Inside City Tourism
A European Perspective
- Bog 47 -
- Aspects of Tourism
2011
EN
Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European ...
196,51 kr.
Urban Destination Marketing in Contemporary Europe
Uniting Theory and Practice
- Bog 66 -
- Aspects of Tourism
2015
EN
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with ...
196,51 kr.



