This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used ef...

Civil Avionics Systems, Second Edition, is an updated and in-depth practical guide to integrated avionic systems as applied to civil aircraft and this new edition has been expanded to include the latest developments in modern avionics. It describes avionic systems and potential developments in the field to help educate students and practitioners in the process of designing, building and operating modern aircraft in the contemporary aviation system.Integration is a predomin...