What if you could focus your small business advertising efforts on the things that are proven to work?Many small business owners are frustrated with their marketing efforts because 80% of their media purchases don't seem to be bringing clients in the door. By using this guide, some of the guesswork will be taken out of your media buys. You will be able to identify the 20% that works for most small businesses and then understand how to use those tools in your business more...

'A masterful collection' MAXINE PEAKE'Astonishing and long overdue, you really need to read this’ ALAN MOORE**'**An absolute treat' ADAM S. LESLIEUnleash the dark and delirious with this electrifying anthology of folk horror from some of Britain's most iconic working-class voicesA phonograph cylinder that plays on a loop for eternity, casting out ghostly spectres of violence; a centuries-old s...

Brought to you by Penguin.Unleash the dark and delirious with this electrifying anthology of folk horror from some of Britain's most iconic working-class voicesA phonograph cylinder that plays on a loop for eternity, casting out ghostly spectres of violence; a centuries-old stew made of severed body parts; a bigoted woman working at an ossuary, the bones she watches over her only remaining friends; three siblings who set out to scatter thei...

With knowledge from our deserts, Australians can reshape the human story. Dry Times: Blueprint for a Red Land provides new insights into how our desert environments and institutions work – and how this affects the people living in them, Aboriginal and non-Aboriginal alike. It shows that the desert offers solutions to the challenges of living in an uncertain and threatening age, teaching us new ways to live, manage scarce resources, and cope with climatic extremes, isolation and lack of water ...

Lonely Planet's local travel experts reveal all you need to know to plan the trip of a lifetime to India.Discover popular and off the beaten track experiences from marvelling at the carving-covered Sun Temple in Konark, to drifting through the basilicas of Old Goa near Panaji, and grazing the streets after dark at the Sarafa Bazar food market in Indore.Build a trip to remember with Lonely P...

First articulated more than 250 years ago, deterrence remains a central theory in criminology and continues to be the bedrock of the vast bulk of criminal justice policy. But few updates to the original theory of deterrence have been made, and crime-based punishment has only grown tougher, resulting in a historically unprecedented growth in imprisonment and an even greater reliance on deterrence to justify all kinds of punishment. These changes have occurred despite consistent or strong ev...

Most Manchester United fans know one of the founding fables of the club... of how Harry Stafford and his Saint Bernard dog helped save the club's forerunner, Newton Heath, and pave the way for the formation of the new club. But what became of United's saviour?When Stafford met millionaire John Henry Davies and traded his dog for the financial backing of his beloved club, he was the man of the hour, feted wherever he went. He became the only player/director in the club’s history, was handed...

Lonely Planet's Middle East is our most comprehensive guide that extensively covers all the region has to offer, with recommendations for both popular and lesser-known experiences. Wonder at the enchanting Petra, visit Ancient Egyptian sites and explore the ruins of Persepolis; all with your trusted travel companion.Inside Lonely Planet's Middle East Travel Guide:Lonely Planet's Top Picks - a visually insp...

The old way of selling is dead. Long gone are the days of manipulation and corny techniques instead of actually delivering value. Salespeople and leaders who understand this change is happening will be rewarded, while those who don't will fall by the wayside. The sales revolution is happening, and it's happening quicker than anyone realized. The industry needs an approachable and authentic system that blends tactics AND personal development. Raise Your Standards is the definitive guide to ...

Adaptation is the poor cousin of the climate change challenge - the glamour of international debate is around global mitigation agreements, while the bottom-up activities of adaptation, carried out in community halls and local government offices, are often overlooked. Yet, as international forums fail to deliver reductions in greenhouse gas emissions, the world is realising that effective adaptation will be essential across all sectors to deal with the unavoidable impacts of climate change...

Today more than ever, series finales have become cultural touchstones that feed watercooler fodder and Twitter storms among a committed community of viewers. While the final episodes of The Fugitive and M*A*S*H continue to rank among the highest rated broadcasts, more recent shows draw legions of binge-watching fans. Given the importance of finales to viewers and critics alike, Howard and Bianculli along with the other contributors explore these endings and what they mean to the audience, ...

TOEFL(R)に頻出する3000語を効率的に身につけることができる1冊です。「基礎語彙」編では、ベーシックな動詞・形容詞・名詞500語を類義語・派生語とともに一気にマスター。「分野別語彙」編では、米国史・人類学・天文学・経済学・文学などアメリカの大学で必要になる各学術分野の基本語をまとめて覚えられます。学生生活に必要な「リスニング語彙」や「イディオム」もカバー。付属の赤シートを使って、覚えたかどうか確認できます。●本書の5つの特徴(1)厳選された頻出語彙TOEFLに使われる文章をコンピュータ分析して、受験者にとって本当に必要な最重要語彙を厳選！(2)TOEFL(R)スタイルの例文で運用力がつくTOEFLのエッセンスを詰め込んだ602センテンス、24パッセージ、17会話の例文を掲載。(3)効率的にマスターできる類義語・派生語・反意語も一緒に覚えてしまう効率的な学習スタイル。(4)アカデミックな分野別語彙が充実大学のポピュラー...