A military thriller ripped from tomorrow’s headlines, Michael Farmer’s debut is a powder keg of desert warfare expertise, cutting edge military technology, and an unforgettable cast of flesh and blood troops sent into the Persian Gulf to face a nightmare reborn.An alliance with Iran reinvigorates the Iraqi military and fuels its aggressive agenda. To prevent a total conquest of the region, Captain Patrick Dillon and a U.S. Army Heavy Brigade must stand against the ...

The advertising industry has reached a critical, even dangerous point in its development – agencies destroy themselves by doing increased work for less money – so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of ‘the real agency problem’. Once the proble...

This is a critical, deep-dive examination into how the advertising industry's media function collapsed from a profitable, integrated department during the Golden Age of Advertising into today’s fragmented, less effective, and often opaque business. Authored by industry veteran Michael Farmer, the book systematically traces the decline, starting from the era when media was a low-status but high-profit "back office" activity fueled by 15% commissions, to its current state marred by technolog...

From dusty deserts to high-security prisons, Michael Farmer: Adventures of a Meteorite Hunter is the jaw-dropping true story of one man’s relentless quest to find treasures from space—and the price he pays chasing them across the globe.Part adventure epic, part survival tale, and part deep dive into the mysterious world of meteorites, this is a rare glimpse into a life lived on the edge—where every rock has a story and every journey comes with a risk.

The advertising industry has reached a critical, even dangerous point in its development agencies destroy themselves by doing increased work for declining fees so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of “the real agency problem”. Once the proble...

In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge. Baxter was Huge's fifth CEO in four years. Huge had had a history of slow growth, client churn and marginal profitability. This book is the riveting story of Huge's journey through its transformation effort - from its initiation in 2021 to a re...

From dusty deserts to high-security prisons, Michael Farmer: Adventures of a Meteorite Hunter is the jaw-dropping true story of one man’s relentless quest to find treasures from space—and the price he pays chasing them across the globe.Part adventure epic, part survival tale, and part deep dive into the mysterious world of meteorites, this is a rare glimpse into a life lived on the edge—where every rock has a story and every journey comes with a risk.

“So many superstar Western authors. So many stunning stories. This one’s a keeper.” —DAVID MORRELL, New York Times Bestselling Author of First Blood and Last ReveilleJustice is never clean. Out here, it’s personal.From the dust-choked trails of the frontier to the shadowed backroads of the modern West, Hard Country portrays the raw, unflinching heart of Western crime, as...

“Farmer fully embodies the mind and spirit of the complicated man that was Geronimo in a way reminiscent of Michael Shaara’s true-to-life characters in The Killer Angels.” —Anthony Wood, Bestselling Author of the Tale of Two Colors SeriesAn Epic Tale of Life and Death Played Out Upon the Grand Stage of the American West.The story of the last ten years of Geronimo’s wars mirrors the rage, battles, and deception told in Home...

Held captive by the Apache, a young girldiscovers the courage to survive... and the strength to choose her own path.In the rugged borderlands of northern Sonora and southern Arizona, twelve-year-old Trinidad Verdín’s life is forever changed when a brutal Apache raid claims her family and leaves her a captive of the legendary Geronimo. Taken by the Naiche-Geronimo band, Trinidad is thrust into a world of survival, resilience, and unexpected bonds.Under the supervision of Ger...

Blessed with deadly shooting skill, a young Apache leads and avenges his people amidst the tsunami of Whites filling their land.In the cold November wind of 1865, five hundred Mescalero Apaches at the Bosque Redondo Apache/Navajo concentration camp near Fort Sumner, New Mexico, vanished one night under the watchful eyes of the U.S. Army. They were never caught. Among them is a five-year-old boy who becomes a legend around the fires of the Mescalero.

From Army Scout to Outlaw, from Hero to Legend.He survived the embers of the fires and murders at the Camp Grant Massacre of the Apache. Young Has-kay-bay-nay-ntayl (“brave and tall and will come to a mysterious end”), a child known by many names but later feared and revered as the Apache Kid—grows up in two cultures where survival means choosing between loyalty and betrayal, his people and their overseers. Trained by the legendary Al Sieber and other form...