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Hacking the Human Mind
The behavioral science secrets behind 17 of the world's best brands
2025
EN
Tilgængelig
'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinnin...
Hackeando a mente humana
os segredos da ciência comportamental nas 17 melhores marcas do mundo
2026
PT
Por que algumas marcas conquistam nossa atenção, confiança e lealdade enquanto outras passam despercebidas? Em Hackeando a Mente Humana, Richard Shotton e MichaelAaron Flicker exploram como a ciência comportamental explica — e potencializa — o sucesso de 17 das marcas mais icônicas do mundo. Com base em pesquisas acadêmicas rigorosas e estudos de caso reais, os autores revelam como vieses cognitivos, sinais sutis e decisões aparentemente irracionais moldam o comportamento do consumidor. Ca...
Old Price:55,00 kr. Sale Price:49,00 kr.
Hacking the Human Mind
The behavioral science secrets behind 17 of the world's best brands
- Fortalt af
- Matt Reeves
Uforkortet
5 timer 14 min
2025
EN
'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinnin...